Milling & Baking News - May 31, 2022 - 16

TUES | 05 31 202 2
Grupo Bimbo details 'ambitious'
sustainability strategy
MEXICO CITY - Grupo Bimbo SAB de
CV has launched a new sustainability
strategy that its chief executive officer
said positions the company to do more for
people and the planet by setting " transparent,
far-reaching, ambitious goals. "
The new strategy, which has been developed
based on a materiality assessment, is
defined through three pillars with eight
initiatives.
" This strategy is a result of constantly
looking for ways to expand it from tiers
of how business can be done and how the
interaction with our stakeholders can
improve to nourish the wellness of people
As part of its new strategy, Grupo Bimbo
has identified three pillars: Baked for You,
Baked for Nature and Baked for Life.
The Baked for You pillar is focused on
enabling planetary diets with nutritional
diversity, and within the pillar Grupo
Bimbo has set three goals it hopes to
achieve by 2030. They are:
1. 100% of baked products and snacks
with simple and natural recipes with nutrition
in every bite and ensuring accessible
options available at every point of sale.
2. 100% of baked products and snacks
may be part of a healthy plant-based diet
by including a wide array of whole grains
and other healthy plant-based
ingredients in its recipes.
3. 100% of products offer nutritional
and sustainable transparency
in their packaging and
online. Healthy diets are actively
promoted through clear educational
campaigns.
" If we have to sum up this pillar
The three pillars of Grupo Bimbo's sustainability strategy
revolve around nutrition, the environment and
communities and have been dubbed by Bimbo - Baked
for You, Baked for Nature and Baked for Life.
and the planet, " said Daniel J. Servitje, CEO
of Grupo Bimbo, in a May 18 conference
call launching the strategy. " We know this
won't be a simple journey, but we have
a plan to get there. We are bakers in the
grain-based food industry with a very
close relationship with our consumers and
want to be in their homes, on their tables
every day. We know that by providing
high-quality products with high nutritional
value, we can improve the lives of
everyone we reach and that our sustainability
strategies are meaningful for all
stakeholders, our associates, our investors
and the communities we serve. Over the
last decades, our sustainability strategy
encompassed many different areas like
health and well-being, the planet, our relationship
with the communities around us
and what we do for our associates. "
16
MILLING & BAKING NEWS
in one single number, it is about
100%, " Rafael Pamias, executive
vice president and chief sustainability
officer, said during the
conference call. " Because by 2030,
100% of our recipes will be natural
and simple. By 2030, in 100% of our organizations,
100% of our portfolios, we will be
able to deliver a substantial offer of healthy
plant-based products. And before 2030,
100% of our labels will provide information
enough to empower our consumers to make
better choices. "
Mr. Pamias said Grupo Bimbo's progress
on the Baked for You pillar is " quite
promising, " with about 90% of the company's
portfolio complying with local nutrient
requirement levels as part of label
legislation.
The Baked for Nature pillar intends to
protect and regenerate natural systems,
Grupo Bimbo said. The company noted
that some of its most ambitious environmental
goals are within the Baked for
Nature pillar. As part of its updated strategy,
Grupo Bimbo has committed to the
following three goals by 2050:
1. Become a net zero carbon emissions
company, following Science Based Targets
initiative's framework.
2. 100% of key ingredients will be
obtained through crop cultivation using
regenerative agriculture practices.
3. By 2030, ensure that 100% of its
packaging supports a circular economy.
Also, achieve a reduction of 20% on water
consumption and 50% less food waste in
its operations.
" If we said that the first pillar was about
100%, this pillar, which is about protecting
and regenerating our natural system, it
is about 0, " Mr. Pamias said. " Because by
2050, we are committed to become a net
zero carbon emissions company with specific
and public targets for 2030 and 2040.
This also means 0% of our key ingredients
by 2050 will come from non-sustainable
agricultural practices, therefore, full
conversion in 2050 to regenerative agriculture.
And last but not least, 0 is the
waste that we're planning to have on our
packaging, water and food in 2050. "
He said progress on the second pillar
also is promising, with the company
expecting that, by the end of 2022, 85% of
the energy will be coming from renewable
sources, 90% of packaging will be
recyclable and 90% of waste will be recyclable.
By
2025, 100% of Grupo Bimbo's energy
will come from renewable energies, and
100% of packaging will be fully recyclable,
he added.
The third and final pillar is Baked for
Life, which the company said is about
improving the lives of everyone Grupo
Bimbo reaches and empowering the communities
in which it's a part of.
Grupo Bimbo has identified two goals
for 2030 within the Baked for Life pillar.
They are:
1. Strengthen the implementation of
Good Neighbor projects in each work
center. Promote a volunteering culture
fostering among associates the motivation
to become an agent of change.
2. Strengthen dedicated programs to
the value chain, especially those focused
on small farmers and customers.
" Baked for Life is about (making) sure
progress turns into prosperity for all
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Milling & Baking News - May 31, 2022

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