Milling & Baking News - May 4, 2021 - 44

were included in a plethora of products in
recent months and the category is expected
to grow, and not just in the meat-substitute
space, Ms. Lyons Wyatt said.
Indulgence was a big winner in 2020 as
consumers sought things to make at-home
eating more pleasant. That included plenty
of crossovers, such as candy in ice cream,
and brand extensions, such as Pop-Tarts
with Froot Loops cereal, she said.
Refrigeration is also a strong category.
" The minute you take a product and put
it in a refrigerated case, it immediately has a
halo around it, that it is probably more fresh
than those that are sitting on a shelf, " she said.
Foodservice innovations, some inspired
by government mandates during the
COVID-19 pandemic, are expected to
continue to drive restaurant sales as the
United States emerges from the pandemic.
" Shuttered restaurants that have kitchens
that are just sitting there, and the limited
mobility we had in 2020, has spurred new
business models, " Ms. Lyons Wyatt said.
" Ghost kitchens, when you have delivery

only foodservice, will account for $1 trillion
in global foodservice (by 2030). "
Meal kits and pantry stocking kits grew
in 2020 as consumers learned to cook for
the first time. Goldbelly overnight service
connecting consumers to restaurants and
small businesses saw growth. DoorDash
introduced DashMart, offering products
and restaurant items.
Online offerings are expected to grow.
" Several studies show once someone's
been on an online buying platform, whether
the local grocery or Amazon, once they have
bought a product and they like it, they keep
going back, " she said. " So, it makes sense to
have some online offerings that differentiate
from what is found in a store. "
Ms. Lyons Wyatt closed her presentation reviewing food and beverage trends
expected to continue this year:
*Affordable, healthy, convenient meal
solutions tied to some specific health issues.
*Package size innovation as mobility
returns.
*High-quality private label brands.

*Online shopping: Store-pickup adoption
outpaces home delivery, so click-and-collect
is here to stay.
*Health and wellness, indulgence, preimmunization and taste exploration trends
will continue.
*As in-stocks improve, consumers will
become more price sensitive.
*Manufacturers will continue to invest
in e-commerce and get higher levels of service differentiation.
*Retailers will continue to reinvent store
layouts. Some will close and become fulfillment centers. Others will build in-store experiences to keep consumers coming back and
invest in contactless payment options.
*Special occasions such as holidays will
be an opportunity to promote innovation
that came out of 2020 and meet evolving
consumer needs for such demand occasions as drive-by celebrations and movie
nights.
*Growth of retailer-specific loyalty subscriptions is likely to be modest as consumers increase spending elsewhere. MBN

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Milling & Baking News - May 4, 2021

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