Milling & Baking News - November 1, 2022 - 10

PANERA BREAD AND DEWEY'S BAKERY
TUES | 11 01 202 2
Panera expanding CPG footprint
with bread, bagels and muffins
ST. LOUIS - Panera Brands, Inc. has
added several baked foods to its line of
grocery and consumer packaged goods
(CPG) products and updated the packaging
to feature the company's well-known
green logo more prominently.
Panera debuted a garlic demi baguette,
available nationwide; bagels, available in
plain, everything and cinnamon swirl,
in select regions; and English muffins,
available initially at grocery stores in the
Northeast.
The company said mostly retailers in
New England plus New York and New Jersey
are carrying the bread, bagels and muffins.
Panera branded baked foods are available
at retailers including Stop & Shop,
Shoprite, Whole Foods Market, Roche
Brothers, Star Market, Shaws and Market
Basket as well as through Instacart.
The company also introduced the
nationwide rollout of its Italian Wedding
Soup, Chipotle ranch dressing and Wildflower
honey mustard dressing, and
Refrigerated Bowls, pasta bowls in
chicken caprese, Tuscan-style chicken
and lemon chicken primavera. Artisan
Cheese Crisps, available in Parmesan,
everything and tomato basil varieties,
Dewey's Bakery broadens
distribution with Albertsons deal
WINSTON-SALEM, NC. - Dewey's Bakery
is ramping up distribution by approximately
25% thanks to a new partnership
with Albertsons Companies. As part of
the deal, Dewey's cookies will be added to
Albertsons, Safeway, Jewel/Osco, Shaw's
and United supermarkets nationwide.
" Our core focus today is product and
distribution expansion of our portfolio of
exceptionally thin cookies with surprisingly
big flavors, " said Michael P. Senackerib,
chief executive officer of Dewey's.
" Expanding into Albertsons Companies
keeps us on track with this goal as we
will now be in an additional 2,000 stores
across the country, giving us a true
national presence.
" We're incredibly pleased with the
growth we have seen for Dewey's thus far,
and with Albertsons as a valued partner,
10
MILLING & BAKING NEWS
we look forward to continuing to grow at
this incredible rate. "
Andrew Jones, national category director
for cookies and crackers at Albertsons
Companies, said the retailer expects a positive
response from its core customer base.
" It's rare to find a brand like Dewey's
that not only stands for a high-quality
product but also celebrates its rich history
and local bakery heritage, " Mr. Jones said.
Beginning this fall, all of the Albertsons
Companies stores will carry Meyer
lemon, triple ginger and brownie crisp
flavors, while select chains will
carry additional flavors,
including peanut butter,
toasted coconut and salted
caramel.
Founded in 1930, Dewey's
Bakery produces
were introduced in select regions only.
" It's all part of a strategy to expand consumer
access to Panera products wherever
consumers shop, including off-premise
- just as Panera has expanded access
via its various channels, including delivery,
curbside pickup, rapid pickup and
contactless dine-in, " the company said.
Panera said it also is debuting
refreshed packaging to reflect the
brand's new look and feel, including the
use of Panera's iconic green logo to help
shoppers identify and find the brand.
The new packaging is part of Panera's
fall campaign, " Pairs Well With, " which
places the company's grocery items at the
center of important family moments, the
company said.
" Our mission for Panera's CPG business
is to make craveable Panera products
easily accessible wherever consumers
shop for groceries, " said Zach Soolman,
vice president and general manager of
CPG at Panera. " Our new look and feel and
exciting product innovations are sure to
delight our consumers who can now stock
chef-crafted Panera favorites at home,
ready to enjoy whenever they want, for
any occasion. " MBN
soft-baked cookies, crisp cookie thins
and savory crackers. Dewey's offers custom-branded
products for food retailers
in the United States and is an emerging
national brand in natural, specialty and
mainline grocery channels. The company
also has several retail bakeries in the
Winston-Salem area with longstanding
roots in the local community. Its flagship
line is Dewey's Thins, a crispy cookie.
Scott A. Livengood acquired Dewey's
Bakery in 2006 and further developed the
company's capabilities, growing the business
across multiple channels, including
Dewey's branded cookies and crackers,
owned retail bakeries, e-commerce, and
private label manufacturing. Prior to
acquiring Dewey's, Mr. Livengood was
with Krispy Kreme Doughnuts Inc.
for 28 years, including 7 years as
chairman, president and CEO.
Dewey's secured a $25 million
minority investment from
global investment firm Eurazeo
in October 2020. MBN
bakingbusiness.com
http://www.bakingbusiness.com
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