Milling & Baking News - November 30, 2021 - 34

TUES | 11 30 2021
People
Hostess hires Arist Mastorides as
chief customer officer
KANSAS CITY - Arist Mastorides has
been named chief customer officer at Hostess
Brands, Inc., effective Jan. 10, 2022. He
will be responsible for global sales, customer
engagement and experience programs,
as well as leading the company's category
insights and the enterprise activation teams.
Mr. Mastorides brings more than three
decades of sales, marketing and general
management experience. He joins Hostess
from Kimberly Clark
where he was president of
the North American family
care business. Before that he
was vice president and general
manager for the Huggies
brand in North America.
He also was senior vice
president of direct accounts
at Diamond Foods.
Mastorides
Corbion promotes Lonneke van Dijk
to guide preservation business
AMSTERDAM, THE NETHERLANDS -
Lonneke van Dijk has been promoted to
senior director, global preservation business
at Corbion. The global preservation
business is part of Corbion's Sustainable
Food Solutions (SFS) unit.
Ms. van Dijk most recently was senior
director, strategic projects, where she was
responsible for leading the business unit's
strategic innovation program focused on
natural preservation as well as Corbion's
suite of scientific models and tools. In her
new role, she will retain leadership of
the competitive intelligence and strategic
projects team, and her
responsibilities will expand
to include preservation
product management.
" With more than 20 years
at Corbion, Lonneke brings
a wealth of technical knowledge,
marketing experience
and business acumen to her
expanded role, " said David
Charest, vice president of
Sustainable Food Solutions
" Arist's extensive background will
be a tremendous asset to our team as
we continue to grow Hostess Brands by
leveraging our beloved brands, consumer
insights and expanding reach through
sustainable partnerships with our valued
customers, " said Andrew P. Callahan,
president and chief executive
officer of Kansas
City-based Hostess. " Arist's
leadership skills and deep
industry experience will be
a terrific complement to our
executive team, particularly
at this exciting point in the
company's history, as we
continue to attract top-class
talent and build a strong
management team. " MBN
at Corbion. " As the industry continues to
shift toward more transparent labels and
sustainable food solutions, Lonneke will
be a key driver in leveraging Corbion's
strengths in preservation to
help deliver the most innovative
solutions for our customers
around the world. "
Ms. van Dijk received a
van Dijk
master's degree in food science
from Wageningen University
in The Netherlands
and a master of science
degree in food quality management
from Ghent University
in Belgium. MBN
New Arcadia vice president to lead
GoodWheat's entrance into retail
DAVIS, CALIF. - Brian Schaffer, who
previously held executive roles for PepsiCo,
Inc. and the Kellogg Co., has been
named senior vice president of sales at
Arcadia Biosciences, Inc. He will drive
the retail launch of GoodWheat, Arcadia's
portfolio of branded specialty wheat
ingredients. The company plans to launch
five GoodWheat pasta stock-keeping units
in the first quarter of 2022.
" Brian's expertise comes at a critical time
for the company as we establish our brands
in an increasingly competitive and rapidly
evolving retail environment, " said Matt
34 MILLING & BAKING NEWS
Snacks, and On The Border tortilla chips
and salsas.
" I am delighted to join a dynamic,
Plavan, chief executive officer of Arcadia.
" I'm confident in Brian's commitment to
lead our sales team and execute a successful
retail launch of GoodWheat, leveraging his
retail channel relationships, proven leadership
and growth-oriented mindset. His
experience and passion for building brands
will enable us to continue to grow Zola coconut
water and our portfolio of natural body
care products, including Saavy Naturals,
SoulSpring and ProVault. "
Mr. Schaffer has worked with brands
such as Keebler Chips Deluxe, Cheez-It,
Gatorade, Tropicana, Quaker Foods &
world class team, " Mr. Schaffer said. " The
impressive work that's been done by the
team thus far has readied the innovative
GoodWheat products for launch, and
I'm excited to build the brand at retail. In
addition, I see significant opportunity for
continued retail growth of the existing
Arcadia portfolio of on-trend, plant-based
beverage and body care products. "
Arcadia Biosciences also said Chris
Cuvelier, chief growth officer, will leave
the company effective Nov. 30 to pursue
other opportunities. He was CEO of Zola
before joining Arcadia Biosciences. MBN
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Milling & Baking News - November 30, 2021

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