Milling & Baking News Corporate Profiles - October 2012 - (Page 10)

Grain-based Foods Grain-based foods Soft category sales span the breadth of grain-based foods segment opes that a decline in unit sales of bread in 2011 would prove a short-term aberration have been dashed in 2012 with the softness continuing if not even worsening. The weakening market formed a backdrop against which each of the largest baking companies continued to pursue major changes in their underlying businesses. Unit sales of fresh bread totaled 2,670,745,000 units in the 52 weeks ended Aug. 5, down 5% from a year earlier. The data from SymphonyIRI Group includes sales from supermarkets, drugstores and mass merchandisers, excluding Wal-Mart Stores, Inc. Dollar sales of fresh bread held up better in the year ended Aug. 5, declining 1.6% to $6,107,159,000. The performance of private label during the years was in line with the overall bread market. Unit sales declined 4.9% from the H previous year while dollar sales were down 1.6%. Overall private label accounted for 27% of fresh bread dollar sales and 39% of unit volume. Each of the largest baking companies experienced a decline in unit volume sales over the past year. SymphonyIRI continues to list Bimbo Bakeries USA separately from Sara Lee Bakery even though B.B.U. acquired the North American fresh baking business of Sara Lee Corp. in late 2011. B.B.U. brands fared slightly better than the overall market, sustaining a 4.4% unit volume decline, while the company’s Sara Lee brands did worse, declining 5.7%. The steepest decline was sustained by Hostess Brands, Inc., down 9.6% in unit sales and 4.2% in dollar sales. As the company’s bankruptcy was winding down over the course of the summer, Greg Rayburn, chief executive ofﬁcer, Leading fresh bread Nature's Own Sara Lee Arnold unit sales by brand 172,396,800 134,398,100 131,073,000 Pepperidge Farm 91,571,220 Wonder 91,326,370 Oroweat 86,492,460 Sunbeam Home Pride La Brea Bakery Private label Source: SymphonyIRI 59,625,650 43,411,530 32,740,450 997,092,900 52 weeks ended Aug. 5, 2012 sought to cast the company’s sales trends in the best possible light. “We’ve had sort of everything and the kitchen sink thrown at us during the course of this bankruptcy and our LEADING FRESH LEADING FRESH % change from year ago -4.4% 0.1% -4.2% -2.3% -0.1% 6.2% -0.1% 6.8% -1.9% -1.7% -1.6% bread vendors 1 2 3 4 5 6 7 8 9 Dollar sales Bimbo Bakeries USA $1,154,727,000 Flowers Foods Bakeries Group $622,343,800 Hostess Brands, Inc. $610,636,400 Sara Lee Bakery Fresh $550,169,600 Pepperidge Farm $345,459,300 La Brea Bakery $107,914,300 Lewis Bakeries, Inc. $76,233,320 United States Bakery $72,646,140 Aunt Millie’s Bakeries $66,839,000 Private label $1,652,633,000 Total $6,107,159,000 bread brands 1 2 3 4 5 6 7 8 9 Nature’s Own Arnold Sara Lee Pepperidge Farm Oroweat Wonder Sunbeam Home Pride La Brea Bakery Private label Total Dollar sales $453,120,800 $379,667,600 $355,814,600 $326,905,000 $306,407,000 $228,582,400 $133,003,800 $116,791,400 $107,914,300 $1,583,074,000 $6,107,159,000 % change from year ago 2.5% -6.7% -1.9% 0% -2.4% -3.6% -2.8% -0.1% 6.2% -1.8% -1.6% Data for 52 weeks ended Aug. 5, 2012 Total U.S. - Supermarkets, Drugstores and Mass Merchandisers excluding Wal-Mart Source: SymphonyIRI 10 \ October 2012 Milling & Baking News • Food Business News • Baking & Snack • Meat & Poultry Corporate Proﬁles

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - October 2012

Milling & Baking News Corporate Profiles - October 2012