Milling & Baking News Corporate Profiles - November 2013 - (Page 70)

Gluten-free to enter into another market test, but it is certainly a consumer trend that's very high on the radar, and we're trying to determine the appropriate next step," he said. Meanwhile, Toronto-based George Weston Ltd. has cited the introduction of gluten-free products as a driving force behind sales gains in its Weston Foods fresh bakery division. The company's gluten-free products include All But Gluten baked goods, which were introduced in late April. The line includes whole grain loaf, cinnamon raisin loaf and sliced white loaf. Horsham, Pa.-based Bimbo Bakeries USA created an entirely new subsidiary to gauge interest in the gluten-free market. Founded in late June 2012, Goodbye Gluten Bakeries has been offering in test markets a non-frozen, shelf stable gluten-free bread that adheres to the standards set forth by the GlutenFree Certification Organization. The company is offering two types of bread - white and multigrain - and two types of wraps - plain and multigrain - under the Goodbye Gluten label. 70 \ November 2013 F.D.A. defines 'gluten-free' T he Food and Drug Administration in August issued a final rule defining gluten-free for voluntary food and beverage labeling. In order to use the term on its label, a food must meet all of the requirements of the definition, including that the food must contain less than 20 parts per million of gluten, according to the agency. The rule also requires foods with the claims "no gluten," "free of gluten," and "without gluten" to meet the definition for "gluten-free." Food manufacturers will have a year after the rule is published to bring their labels into compliance with the new requirements, the F.D.A. said. "We encourage the food industry to come into compliance with the new definition as soon as possible and help us make it as easy as possible for people with celiac disease to identify foods that meet the federal definition of 'gluten-free'," said Michael R. Taylor, the F.D.A.'s deputy commissioner for foods and veterinary medicine. The F.D.A. was directed to issue the new regulation by the Food Allergen Labeling and Consumer Protection Act, which directed the F.D.A. to set guidelines for the use of the term gluten-free to help people with celiac disease maintain a gluten-free diet. CP The new products, which use potatoes, tapioca, corn and rice, feature the tag line "great tastin'...no gluten!" Pasta, snack makers also in on act Another major baker, Pepperidge Farm, Inc., Norwalk, Conn., to this point has not detailed any plans for gluten-free bread, but the company this past fall did introduce gluten-free Goldfish Puffs snacks. Pepperidge's move was in line with a number of other grain-based foods companies that are making sure they aren't caught flat-footed on the glutenfree trend. Mondelez International Inc., East Hanover, N.J., introduced Nabisco Rice Thins. Available in a variety of flavors, including white rice original, brown rice sea salt and pepper, and brown rice white cheddar, the crackers are geared toward consumers who may be looking to make changes in their eating habits, said Kimberly Fontes, senior manager of communications at Mondelez. "We created Nabisco Rice Thins with these consumers in mind, as well as those that need to follow a gluten-free lifestyle," she said. Toufayan Bakeries, Ridgefield, N.J., introduced its first gluten-free products Milling & Baking News * Food Business News * Baking & Snack * Meat & Poultry Corporate Profiles

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - November 2013

Milling & Baking News Corporate Profiles - November 2013