Milling & Baking News Corporate Profiles - 2015 - (Page 64)

Industry Clean Label Review: Clean Label Clean label Industry answers the call for simple ingredients C ampbell Soup, Kellogg, Nestle and many other major food and beverage companies have committed to removing artificial ingredients from popular products in the past year. Clean label is no longer a trend - it's the rule, according to Innova Market Insights, Arnhem, The Netherlands. But what does it mean to be "clean?" Perceptions of so-called "natural" products and ingredients vary among consumers, creating challenges for product developers. "Oftentimes we have to really understand from the customer what they're defining as natural, and they in turn are driven by what their end consumers are calling or considering natural," said Ross White, applications manager for nutrition in the Americas region at FMC Health and Nutrition, a global supplier ingredients are healthier, according to Innova. Claims appearing on products with greater frequency include organic, which was in 7.4% of 2014 global product launches, no hormones or antibiotics, which appeared in 4.8% of 2014 global yogurt launches and 6% of poultry introductions, and nonG.M.O., which was featured on 3.3% of global product launches in 2014, up from 2.4% in 2013, according to Innova. One in 10 new products launched last year in the United States had an "organic" claim, and new products launched globally with a "G.M.O.-free" positioning grew more than 40% in 2014 with no signs of slowing, Innova said. "It's not just about slapping a claim on a product, but consumers increasingly are trying to be health-conscious and informed about what they eat," said Yasemin Ozdemir, market Nestle is one company committed to removing artificial ingredients from popular products. of naturally derived ingredients for food and beverage companies. "When we look at clean label, that might limit the ingredients available to modify texture and taste, simply because customers are interested in only seeing certain ingredients on their finished label." Three-fourths of consumers in the United States claim to read the nutritional and ingredient labels of food products, and nearly as many "strongly agree" it is important for food labels to contain mostly recognizable ingredients. Ninety-one per cent of U.S. consumers believe food and beverage options with recognizable 64 \ October 2015 analyst for Innova, during a July presentation at the Institute of Food Technologists' annual meeting and food exposition. "What's in the product? Once they know what is in there and feel that companies are being transparent, then they feel it is trustworthy. It's a good way for the packaged food industry to regain trust..." The trust factor The demand for transparency has given rise to distrust of large food companies, said Denise Morrison, president and Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry Corporate Profiles

Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - 2015

Milling & Baking News Corporate Profiles - 2015
Table of Contents
Editorial - With growth elusive, its pursuit only intensifies
Industry Review: Grain-based Foods
Industry Review: Packaged Foods
Can K-Cups kick-start soup?
Industry Review: Beverages
Industry Review: Meat and Poultry
Industry Review: Dairy
Industry Review: Confectionery
Industry Review: Food Service
Industry Review: Clean Label
Company Overview - Grupo Bimbo S.A.B. de C.V.
Company Overview - Campbell Soup Co.
Company Overview - Coca-Cola Co.
Company Overview - ConAgra Foods, Inc.
Company Overview - Flowers Foods, Inc.
Company Overview - General Mills, Inc.
Company Overview - The Hain Celestial Group, Inc.
Company Overview - The Hershey Co.

Milling & Baking News Corporate Profiles - 2015