Milling & Baking News Corporate Profiles - 2017 - 12

Grain-based foods

new plant was opened by the company in 2015.
Additionally, in March 2017 the company announced a bolt-on
acquisition of Stonemill Bakehouse Ltd., a specialty baker based
in Toronto. Stonemill bakes slow fermented craft bread baked in
stone ovens using non-G.M.O. certified and organic ingredients.
The company's bread is sold under the Stonemill Slow Crafted
brand and is available in several varieties, including Sprouted 3
Grains, 11 Whole Grains, Bavarian Light Rye and Sprouted Flax.
More recently, Bimbo agreed to acquire Chicago-based East
Balt Bakeries from One Equity Partners for $650 million. While
East Balt operates three U.S. baking plants, East Balt's business
is centered outside the United States, a point emphasized by
Mr. Servitje. He said East Balt appeals to Bimbo because it
provides an avenue toward increased geographic and product
diversification.
At Flowers, a more comprehensive restructuring has been
under way over the course of the past year. In September, Allen
L. Shiver, president and chief executive officer of Flowers, said
the company is streamlining its brand lineup and will focus
resources on its four largest brands - Nature's Own, Wonder,
Dave's Killer Bread and Tastykake.
"Our priority to reinvigorate our core business is all about
focusing on our core brands and improving execution in the
marketplace," Mr. Shiver said in a presentation at the Barclays
Global Consumer Staples Conference. "We're focusing on
innovation and marketing resources on four key brands. We will
work to bring to market new items under these brands that have
a clear point of difference and resonate with the consumer."
Commenting very briefly on each of the four brands,

LEADING FRESH

hamburger/hot dog buns vendors
1
2
3
4
5
6
7
8
9

Dollar sales
Grupo Bimbo
$440,873,260
Flowers Foods Bakeries L.L.C.
$252,061,551
Campbell Soup Co.
$95,358,644
Martin's Famous Pastry Shoppe, Inc.
$70,521,200
Lewis Bakeries, Inc.
$58,933,040
Aunt Millie's Bakeries, Inc.
$54,419,660
United States Bakery
$31,377,172
King's Hawaiian Bakery West, Inc.
$27,790,274
Pan-O-Gold Baking Co.
$26,831,353
Private label
$766,821,930
Total
$1,930,979,425

% change
from
year ago
-0.9%
3.3%
17.0%
-1.2%
-4.3%
0.7%
2.4%
-5.5%
-11.0%
-6.6%
-2.0%

Mr. Shiver said Nature's Own is the top selling loaf bread
in the United States, Wonder has 98% consumer awareness,
Dave's Killer Bread is the leading organic bread in the nation
and Tastykake is drawing increased Flowers' support through
marketing partnerships and new varieties.
As part of that focus, Flowers will be eliminating many
stock-keeping units, including a number of smaller brands that
have long histories. Over time, the proliferation of brands has
become costly and distracting, Mr. Shiver said.
"Decades of bolt-on acquisitions have left us with a
complicated marketing assortment," he said. "For the fall shelf
sets, we will go to market with a streamlined offering, we'll
be able to improve merchandising and put support behind our
strongest brands and products. As an added bonus, this action
also increases run times and improves overall manufacturing
efficiencies while also improving our order accuracy."
With so much organizational and structural change, innovation
in bread has been less robust over the past year. One area of
strong interest has been in breakfast bread. In June, Bimbo
Bakeries USA said it was adding to its Thomas' Swirl Bread line
with the limited-edition launch of a Blueberry Pancake variety.
The bread was to be available through September at a suggested
retail price of $3.99. Other varieties in the Swirl Bread lineup
include banana bread, cinnamon raisin and cinnamon.
Among other innovations during the year targeting the
breakfast market was the baguette bagel from Ace Bakery, a
unit of Weston Foods Ltd., introduced in March. The company
said the product combines the texture of a baguette with the
convenience of the bagel. Ace has been baking baguettes for

LEADING FRESH

rolls/bun/croissants vendors
1
2
3
4
5
6
7
8
9

Dollar sales
King's Hawaiian Bakery West, Inc.
$459,910,986
Grupo Bimbo
$364,360,455
Martin's Famous Pastry Shoppe, Inc.
$134,027,172
Campbell Soup Co.
$119,563,520
Flowers Foods Bakeries L.L.C.
$98,059,605
United States Bakery
$32,826,708
Calise & Sons Bakery, Inc.
$32,100,343
Aunt Millie's Bakeries, Inc.
$26,565,340
H&S Bakery
$26,431,718
Private label
$524,332,677
Total
$2,068,998,663

% change
from
year ago
13.1%
-4.2%
1.4%
9.8%
-10.2%
0.4%
-0.6%
2.0%
17.9%
1.3%
2.4%

Data for 52 weeks ended July 9, 2017
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

12 \ October 2017

Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry

Corporate Profiles



Table of Contents for the Digital Edition of Milling & Baking News Corporate Profiles - 2017

Corporate Profiles - 2017
Contents
Editorial - Peeling through deep layers of change in food industry
Grain-based foods - Slow growth in baking has category leaders searching for answers
Packaged foods - Frozen innovation shakes up challenged category
Beverages - Bottled water, energy drinks charge ahead
Meat and poultry - Consumer demand accelerates as market recovers from impact of drought and avian influenza
Dairy - Milk in many forms affects the dairy category
Confectionery - Transparency ahead, consolidation on the horizon?
Food service - Healthy and clean menu items, technology and value drive traffic
Trend of the year - Retail revolution: Retail market for food and beverages undergoing dramatic changes
Aryzta AG
Grupo Bimbo S.A.B. de C.V.
Campbell Soup Co.
The Coca-Cola Co.
Conagra Brands, Inc.
Danone S.A.
Flowers Foods, Inc.
General Mills, Inc.
Hain Celestial Group, Inc.
The Hershey Co.
Hormel Foods Corp.
Hostess Brands, Inc.
JAB Holding Co.
The Kellogg Co.
Kraft Heinz Co.
McCormick & Co.
Mondelez International, Inc.
Nestle S.A.
PepsiCo, Inc.
Pinnacle Foods, Inc.
Post Holdings, Inc.
Snyder's-Lance, Inc.
Starbucks Coffee Co.
TreeHouse Foods, Inc.
Tyson Foods, Inc.
Ad Index
Milling & Baking News Corporate Profiles - 2017 - Corporate Profiles - 2017
Milling & Baking News Corporate Profiles - 2017 - 2
Milling & Baking News Corporate Profiles - 2017 - 3
Milling & Baking News Corporate Profiles - 2017 - 4
Milling & Baking News Corporate Profiles - 2017 - 5
Milling & Baking News Corporate Profiles - 2017 - Contents
Milling & Baking News Corporate Profiles - 2017 - 7
Milling & Baking News Corporate Profiles - 2017 - Editorial - Peeling through deep layers of change in food industry
Milling & Baking News Corporate Profiles - 2017 - 9
Milling & Baking News Corporate Profiles - 2017 - Grain-based foods - Slow growth in baking has category leaders searching for answers
Milling & Baking News Corporate Profiles - 2017 - 11
Milling & Baking News Corporate Profiles - 2017 - 12
Milling & Baking News Corporate Profiles - 2017 - 13
Milling & Baking News Corporate Profiles - 2017 - 14
Milling & Baking News Corporate Profiles - 2017 - 15
Milling & Baking News Corporate Profiles - 2017 - 16
Milling & Baking News Corporate Profiles - 2017 - 17
Milling & Baking News Corporate Profiles - 2017 - 18
Milling & Baking News Corporate Profiles - 2017 - 19
Milling & Baking News Corporate Profiles - 2017 - 20
Milling & Baking News Corporate Profiles - 2017 - 21
Milling & Baking News Corporate Profiles - 2017 - 22
Milling & Baking News Corporate Profiles - 2017 - 23
Milling & Baking News Corporate Profiles - 2017 - 24
Milling & Baking News Corporate Profiles - 2017 - 25
Milling & Baking News Corporate Profiles - 2017 - Packaged foods - Frozen innovation shakes up challenged category
Milling & Baking News Corporate Profiles - 2017 - 27
Milling & Baking News Corporate Profiles - 2017 - 28
Milling & Baking News Corporate Profiles - 2017 - 29
Milling & Baking News Corporate Profiles - 2017 - 30
Milling & Baking News Corporate Profiles - 2017 - Beverages - Bottled water, energy drinks charge ahead
Milling & Baking News Corporate Profiles - 2017 - 32
Milling & Baking News Corporate Profiles - 2017 - 33
Milling & Baking News Corporate Profiles - 2017 - 34
Milling & Baking News Corporate Profiles - 2017 - 35
Milling & Baking News Corporate Profiles - 2017 - 36
Milling & Baking News Corporate Profiles - 2017 - 37
Milling & Baking News Corporate Profiles - 2017 - Meat and poultry - Consumer demand accelerates as market recovers from impact of drought and avian influenza
Milling & Baking News Corporate Profiles - 2017 - 39
Milling & Baking News Corporate Profiles - 2017 - 40
Milling & Baking News Corporate Profiles - 2017 - 41
Milling & Baking News Corporate Profiles - 2017 - Dairy - Milk in many forms affects the dairy category
Milling & Baking News Corporate Profiles - 2017 - 43
Milling & Baking News Corporate Profiles - 2017 - 44
Milling & Baking News Corporate Profiles - 2017 - 45
Milling & Baking News Corporate Profiles - 2017 - 46
Milling & Baking News Corporate Profiles - 2017 - 47
Milling & Baking News Corporate Profiles - 2017 - Confectionery - Transparency ahead, consolidation on the horizon?
Milling & Baking News Corporate Profiles - 2017 - 49
Milling & Baking News Corporate Profiles - 2017 - 50
Milling & Baking News Corporate Profiles - 2017 - 51
Milling & Baking News Corporate Profiles - 2017 - 52
Milling & Baking News Corporate Profiles - 2017 - 53
Milling & Baking News Corporate Profiles - 2017 - Food service - Healthy and clean menu items, technology and value drive traffic
Milling & Baking News Corporate Profiles - 2017 - 55
Milling & Baking News Corporate Profiles - 2017 - 56
Milling & Baking News Corporate Profiles - 2017 - 57
Milling & Baking News Corporate Profiles - 2017 - Trend of the year - Retail revolution: Retail market for food and beverages undergoing dramatic changes
Milling & Baking News Corporate Profiles - 2017 - 59
Milling & Baking News Corporate Profiles - 2017 - 60
Milling & Baking News Corporate Profiles - 2017 - 61
Milling & Baking News Corporate Profiles - 2017 - 62
Milling & Baking News Corporate Profiles - 2017 - 63
Milling & Baking News Corporate Profiles - 2017 - 64
Milling & Baking News Corporate Profiles - 2017 - 65
Milling & Baking News Corporate Profiles - 2017 - 66
Milling & Baking News Corporate Profiles - 2017 - 67
Milling & Baking News Corporate Profiles - 2017 - Aryzta AG
Milling & Baking News Corporate Profiles - 2017 - 69
Milling & Baking News Corporate Profiles - 2017 - Grupo Bimbo S.A.B. de C.V.
Milling & Baking News Corporate Profiles - 2017 - 71
Milling & Baking News Corporate Profiles - 2017 - 72
Milling & Baking News Corporate Profiles - 2017 - 73
Milling & Baking News Corporate Profiles - 2017 - Campbell Soup Co.
Milling & Baking News Corporate Profiles - 2017 - 75
Milling & Baking News Corporate Profiles - 2017 - The Coca-Cola Co.
Milling & Baking News Corporate Profiles - 2017 - 77
Milling & Baking News Corporate Profiles - 2017 - Conagra Brands, Inc.
Milling & Baking News Corporate Profiles - 2017 - 79
Milling & Baking News Corporate Profiles - 2017 - Danone S.A.
Milling & Baking News Corporate Profiles - 2017 - 81
Milling & Baking News Corporate Profiles - 2017 - Flowers Foods, Inc.
Milling & Baking News Corporate Profiles - 2017 - 83
Milling & Baking News Corporate Profiles - 2017 - 84
Milling & Baking News Corporate Profiles - 2017 - 85
Milling & Baking News Corporate Profiles - 2017 - General Mills, Inc.
Milling & Baking News Corporate Profiles - 2017 - 87
Milling & Baking News Corporate Profiles - 2017 - 88
Milling & Baking News Corporate Profiles - 2017 - 89
Milling & Baking News Corporate Profiles - 2017 - Hain Celestial Group, Inc.
Milling & Baking News Corporate Profiles - 2017 - 91
Milling & Baking News Corporate Profiles - 2017 - The Hershey Co.
Milling & Baking News Corporate Profiles - 2017 - 93
Milling & Baking News Corporate Profiles - 2017 - Hormel Foods Corp.
Milling & Baking News Corporate Profiles - 2017 - 95
Milling & Baking News Corporate Profiles - 2017 - Hostess Brands, Inc.
Milling & Baking News Corporate Profiles - 2017 - 97
Milling & Baking News Corporate Profiles - 2017 - JAB Holding Co.
Milling & Baking News Corporate Profiles - 2017 - 99
Milling & Baking News Corporate Profiles - 2017 - The Kellogg Co.
Milling & Baking News Corporate Profiles - 2017 - 101
Milling & Baking News Corporate Profiles - 2017 - 102
Milling & Baking News Corporate Profiles - 2017 - 103
Milling & Baking News Corporate Profiles - 2017 - Kraft Heinz Co.
Milling & Baking News Corporate Profiles - 2017 - 105
Milling & Baking News Corporate Profiles - 2017 - McCormick & Co.
Milling & Baking News Corporate Profiles - 2017 - 107
Milling & Baking News Corporate Profiles - 2017 - Mondelez International, Inc.
Milling & Baking News Corporate Profiles - 2017 - 109
Milling & Baking News Corporate Profiles - 2017 - Nestle S.A.
Milling & Baking News Corporate Profiles - 2017 - 111
Milling & Baking News Corporate Profiles - 2017 - PepsiCo, Inc.
Milling & Baking News Corporate Profiles - 2017 - 113
Milling & Baking News Corporate Profiles - 2017 - Pinnacle Foods, Inc.
Milling & Baking News Corporate Profiles - 2017 - 115
Milling & Baking News Corporate Profiles - 2017 - Post Holdings, Inc.
Milling & Baking News Corporate Profiles - 2017 - 117
Milling & Baking News Corporate Profiles - 2017 - Snyder's-Lance, Inc.
Milling & Baking News Corporate Profiles - 2017 - 119
Milling & Baking News Corporate Profiles - 2017 - Starbucks Coffee Co.
Milling & Baking News Corporate Profiles - 2017 - 121
Milling & Baking News Corporate Profiles - 2017 - TreeHouse Foods, Inc.
Milling & Baking News Corporate Profiles - 2017 - 123
Milling & Baking News Corporate Profiles - 2017 - Tyson Foods, Inc.
Milling & Baking News Corporate Profiles - 2017 - 125
Milling & Baking News Corporate Profiles - 2017 - Ad Index
Milling & Baking News Corporate Profiles - 2017 - 127
Milling & Baking News Corporate Profiles - 2017 - 128
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