Milling & Baking News Corporate Profiles - 2017 - 24

Grain-based foods

sales during the period, up 4.5% from a year ago. The biggest
boost came from private label products, which experienced a
14.9% uptick in sales growth during the period. But branded
products also performed well, with Grupo Bimbo up 4.8%
and Flowers Foods up 8.6% during the year.
Meanwhile, the donuts sub-category increased 1.2%
to $1,338 million led by an increase of 4.6% for Hostess
Brands, Inc., and the muffins sub-category increased 10.2%
to $813 million, led by a 12.8% gain at Aryzta AG and a
12.1% increase at Grupo Bimbo, according to I.R.I.
Otis Spunkmeyer, San Leandro, Calif., part of the Swiss
Aryzta company, recently introduced a new line of GrabN-Go products designed around convenience. The line
includes Chocolate Chunk Cookie, Iced Lemon Loaf Cakes,
Cinnamon Crumb Loaf Cake and Mini Brownie Bites, and,
reflecting other marketplace trends, is touted as free from

LEADING

bakery snacks vendors
1
2
3
4
5
6
7
8
9

Dollar sales
McKee Foods Corp.
$680,657,021
Hostess Brands, Inc.
$406,237,347
Flowers Foods L.L.C.
$190,501,485
Grupo Bimbo
$164,667,512
Give & Go Prepared Foods Corp.
$102,778,592
General Mills, Inc.
$74,064,573
JTM Foods, Inc.
$35,341,653
Brownie Brittle L.L.C.
$23,876,663
Table Talk Pies, Inc.
$19,117,752
Private label
$645,473,181
Total
$2,542,709,321

% change
from
year ago
3.5%
10.4%
-0.8%
7.2%
7.5%
-22.3%
7.3%
5.1%
-7.8%
3.7%
3.1%

Data for 52 weeks ended July 9, 2017
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market
Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

Since 1929, Knappen Milling Company
has been producing soft wheat
products that have been exceeding
customers' expectations. Throughout
the years we have expanded our
milling capabilities and product mix to
meet our expanding customer needs.
Today we mill soft white and red
wheat ﬂour and clean soft white, red,
and hard red wheats. Let us put our
expertise to work for you. Get exactly
what you are looking for in a miller.

KNAPPEN MILLING COMPANY
110 S. Water Street | Augusta, MI 49012
269-731-4141 or 1-800-KNAPPEN | Fax: 269-731-5441
www.knappen.com

24 \ October 2017

artificial flavors, colors, partially hydrogenated oils and
high-fructose corn syrup.
"We're seeing that when it comes to snacking, consumers
are looking to buy foods containing better-for-you ingredients,
no matter where they are, which is why we are introducing
our individually wrapped 'No Funky Stuff' Grab-N-Go foods,"
explained Charice Grace, brand manager, Otis Spunkmeyer.
The bakery snacks category totaled $2,543 million in sales
during the 52 weeks ended July 9, according to I.R.I., up
3.1% from the same period a year ago. Within the category,
dollar sales at McKee Foods rose 3.5%, private label sales
increased 3.7%, and sales at Hostess Brands gained 10.4%.
New products from Hostess in 2017 have included cinnamon
sugar crunch Donettes, white fudge Ding Dongs, chocolate
peanut butter Twinkies, chocolate cake Twinkies, Golden
CupCakes and peanut butter Ho Hos.
"In '17, it's important in (consumer packaged goods) to
innovate," William D. Toler, president and chief executive
officer of Hostess, said during a Sept. 6 presentation at the
Barclays Global Consumer Staples Conference in Boston.
"It's equally important to renovate as you make sure each of
your products on the shelf represents the best offering you
can make to consumers. The Chocodile, we've replaced and
upgraded the quality of that product, both with the coating
and the size of the cake underneath. We've moved our pies
to a one-out single-serve 100-calorie offering. We're working
the brownies. We're moving out of the Mars relationship and
moving into a relationship with Nestle on Butterfinger and
also one with Mondelez on Oreo." CP

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