Milling & Baking News Corporate Profiles - 2019 - 26

INDUSTRY REVIEW: PACKAGED FOODS

$578.3 million. Sales of Marie Callender's, the No. 2 brand, increased 2% to
$427.2 million. Sales for Banquet, at No. 3, jumped 16% to $286.2 million.
In multi-serve frozen dinners/entrees, sales slipped 1.8% to $2,102.6
million. Sales of Stouffer's, the top-selling brand, were down
2.2% at $711.5 million. No. 2 brand Birds Eye Voila experienced a sales decline of 5% to $292.4 million.
The Birds Eye brand now belongs to Conagra Brands,
Inc., Chicago, since the company acquired Pinnacle Foods,
Inc. in 2018. The legacy Pinnacle brands, including Birds
Eye, are part of a value-over-volume strategy that involves
eliminating weaker stock-keeping units (s.k.u.s) before
launching new products.
"We expect Birds Eye performance to accelerate in the BIRDS EYE
second half (of the fiscal year) as we see the impacts of our reasonably
launched innovation slate as well as upcoming new product introductions,
including spiralized zucchini," said Sean M. Connolly, president and chief

executive officer of Conagra Brands, in a Sept. 26 earnings to call to discuss first-quarter financial results. "As one of the largest brands in frozen
vegetables, we're confident that Birds Eye is well positioned to capitalize on
contemporary forms and trending flavors."
Birds Eye single-serve bowls launched in 2019. Made with
riced cauliflower, the meals came in sesame chicken, chicken
fried rice, and beef and broccoli varieties.
Innovation also came in the Green Giant brand as B&G
Foods, Parsippany, N.J., launched Green Giant Harvest Protein
Bowls and Green Giant Cauliflower Pizza Crusts.
"Our vision for Green Giant is not just to do frozen vegetables and shelf-stable vegetables, although we're going to
continue to innovate in those areas, but our vision is to make
Green Giant the plant-based, vegetable-forward brand of the future: that
we're not just making vegetable products but products made from vegetables,"
said Kenneth G. Romanzi, president and c.e.o. of B&G Foods, in a Sept. 4

LEADING FROZEN

LEADING FROZEN

pizza vendors
1
2
3
4
5
6
7
8
9

Nestle USA, Inc.
Schwan Food Co.
General Mills, Inc.
Bernatello's Foods, Inc.
Palermo Villa, Inc.
Home Run Inn
Newman's Own, Inc.
Caulipower
Amy's Kitchen, Inc.
Private label
Total

Dollar sales
$2,000,659,114
$941,772,566
$365,318,739
$124,909,920
$108,887,667
$83,239,637
$72,226,061
$64,919,211
$57,980,826
$588,567,010
$4,859,128,565

% change
from
year ago
1.2%
8.1%
-0.3%
15.0%
-22.3%
0.6%
5.0%
219.9%
-7.3%
4.7%
4.4%

LEADING FROZEN

handheld entrees vendors
1
2
3
4
5
6
7
8
9

Nestle USA, Inc.
Ruiz Foods
The J.M. Smucker Co.
White Castle Foods Products L.L.C.
Hillshire Brands Co.
Foster Farms
Ajinomoto Foods North America
Amy's Kitchen, Inc.
AdvancePierre Foods, Inc.
Private label
Total

Dollar sales
$782,144,213
$353,053,444
$291,637,652
$197,025,459
$175,454,754
$90,436,678
$83,877,669
$63,446,077
$51,098,581
$107,046,019
$2,591,362,784

% change
from
year ago
2.6%
-3.1%
15.4%
5.9%
1.7%
-10.0%
4.6%
-4.6%
3.0%
1.2%
2.4%

pizza brands
1
2
3
4
5
6
7
8
9

DiGiorno
Red Baron
Totino's Party Pizza
Jack's
Tombstone
California Pizza Kitchen
Freschetta
Tony's
DiGiorno Pizzeria!
Private label
Total

% change
from
year ago
1.7%
10.2%
0.4%
5.5%
-4.8%
5.4%
0.1%
8.2%
-2.0%
4.7%
4.4%

Dollar sales
$1,096,387,803
$669,665,611
$365,288,939
$263,951,221
$242,596,664
$163,498,248
$162,269,675
$109,837,083
$95,033,849
$588,567,010
$4,859,128,565

LEADING FROZEN

handheld entrees brands
1
2
3
4
5
6
7
8
9

Hot Pockets
El Monterey
Smuckers Uncrustables
White Castle
State Fair
Foster Farms
José Olé
Amy's
Lean Pockets
Private label
Total

Dollar sales
$690,408,744
$301,392,555
$291,637,652
$197,025,459
$175,393,639
$90,436,678
$77,160,514
$63,414,748
$54,961,248
$107,046,019
$2,591,362,784

% change
from
year ago
5.0%
-1.2%
15.4%
5.9%
1.7%
-10.0%
4.5%
-4.4%
-16.3%
1.2%
2.4%

Data for 52 weeks ended Aug. 11, 2019
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

26 \ November 2019

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Milling & Baking News Corporate Profiles - 2019

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