Milling & Baking News Corporate Profiles - 2019 - 33

to 2008 numbers of 28.1 gallons for bottled water and 46.7 gallons for
carbonated soft drinks.
Nestle Waters reported 1.4% organic sales growth in the first half of 2019.
In North America, premium brands S.Pellegrino, Perrier and Acqua Panna saw
high single-digit growth.
"The future is in premium offerings, sparkling, flavored, functional waters,
that kind of work," said Ulf Mark Schneider, chief executive officer of Nestle
S.A., Vevey, Switzerland, in a July 26 earnings call.

Valuable soft drink brands
Diet varieties were popular in the soft drink category.
Coca-Cola ranked as the world's most valuable soft drink brand at $36.2
billion, according to a 2019 report from Brand Finance, an independent brand
valuation consultancy. Brand value for second-place Pepsi was $18.5 billion.
Brand Finance determines the strength of brands through metrics evaluating
marketing investment, stakeholder equity and business performance. Brand
Finance attributed Coca-Cola's recent success to the uplift in sales of Diet Coke
as a result of marketing and rebranding campaigns.
"The soft drinks sector is facing scrutiny like never before in the western
world," said David Haigh, c.e.o. of Brand Finance. "From high sugar content
causing a stir, to the backlash over single-use plastic, brands are having to
think fast to meet the changing needs and circumstances. Although Coca-Cola
always has its sheer volume of sales to rely on, the brand needs to evolve with
society if it wants to maintain its dominance in the sector."
Keurig Dr Pepper, Burlington, Mass., and Plano,Texas, in 2019 put up strong
financial numbers after the merger of the companies was completed in July
2018. Keurig Dr Pepper said adjusted net income increased about 19% to
$423 million in the second quarter of 2019, which compared to adjusted pro
forma net income of $356 million in the previous year's second quarter.
Keurig Dr Pepper will invest about $200 million to develop a production and

LEADING CONVENIENCE

Nestle Waters North America, Inc.
Glaceau Water Co., Inc.
Coca-Cola Co.
PepsiCo, Inc.
Quaker Oats Co.
Natural Waters of Viti Ltd.
Niagara Bottling L.L.C.
Global Water Technologies
Crystal Geyser Water Co.
Private label
Total

Dollar sales
$2,358,320,285
$714,599,208
$688,140,411
$648,556,639
$256,557,503
$199,993,330
$146,993,688
$134,143,916
$120,988,419
$2,698,198,400
$8,692,730,440

Addressing plastic use
Coca-Cola and PepsiCo increased their efforts to reduce plastic use as well.
PepsiCo in July announced LifeWTR will be packaged in 100% rPET (recycled
polyethylene terephthalate) and bubbly no longer will be packaged in plastic.
"As one of the world's leading food and beverage companies, we recognize the significant role PepsiCo can play in helping to change the way society
makes, uses and disposes of plastics," said Ramon L. Laguarta, chairman and
c.e.o. of PepsiCo. "We are doing our part to address the issue head on by reducing, recycling and reinventing our packaging to make it more sustainable, and
we won't stop until we live in a world where plastics are renewed and reused."
Coca-Cola in August introduced a HybridBottle under its Dasani brand that
will be made with a mix of up to 50% plant-based renewable and recycled
PET material.
"Designing our packages to reduce the amount of raw materials used and
incorporating recycled and renewable content in our bottles to help drive a
circular economy for our packaging is an important part of our commitment
to doing business the right way," said Sneha Shan, group director, packaging
innovation for Coca-Cola North America. CP

LEADING CONVENIENCE

bottled water vendors
1
2
3
4
5
6
7
8
9

warehouse facility in Allentown, Pa. The new facility will employ 400 people
and provide the company with additional capacity for existing and new brands.
Already competing in the beverage categories of soft drinks, juices and waters, Coca-Cola Co., Atlanta, and PepsiCo, Inc., Purchase, N.Y., both are ramping up plans in energy drinks. PepsiCo in July of this year launched Bolt24, a
beverage positioned for athletes off the field, under its Gatorade brand. CocaCola Energy is expected to launch in the United States in January 2020.
U.S. retail sales of non-aseptic energy drinks rose 14% in the 52-week period ended Aug. 11 to $3,122.7 million, according I.R.I. Red Bull led all brands
with sales of $728.2 million, up 0.8%. Monster Energy sales increased 8% to
$568 million, and Monster Energy Zero had sales of $232.3 million, up 12%.

bottled water brands
% change
from
year ago
-1.2%
0.9%
-2.0%
-0.7%
15.8%
-11.6%
8.9%
54.8%
-7.9%
11.2%
4.5%

1
2
3
4
5
6
7
8
9

Dasani
Aquafina
Nestle Pure Life
Poland Spring
Glaceau smartwater
Deer Park
Ozarka
Ice Mountain
Glaceau vitaminwater
Private label
Total

Dollar sales
$681,317,250
$647,652,730
$639,153,622
$512,712,658
$341,948,455
$273,137,174
$262,048,842
$238,457,212
$203,011,070
$2,698,198,400
$8,692,730,440

% change
from
year ago
-2.4%
-0.8%
-7.2%
2.4%
1.5%
3.6%
-1.5%
2.2%
1.5%
11.2%
4.5%

Data for 52 weeks ended Aug. 11, 2019
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

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