Milling & Baking News Corporate Profiles - 2019 - 40

INDUSTRY REVIEW: DAIRY

brands in each of these segments experienced noteworthy growth.
Skim and low-fat Fairlife milk increased 31.3%, posting sales of $195.1
million, while its whole white variety grew 45.5% to $75.2 million.
The Lactaid brand of milk produced by H.P. Hood, Boston, has a strong following
of milk-loving consumers who have a lactose intolerance or sensitivity. Lactaid lowfat and skim milk sales were up 2.3% to $416.3 million, while Lactaid whole milk
sales increased 11%, ringing in at $165.9 million.
Fluid milk processors are welcoming recent healthy beverage recommendations issued by leading medical and nutrition authorities on Sept. 18, 2019.
The experts reported that children over one year and up to five years old should
consume only cow's milk, water and 100% juice. Experts from the Academy
of Nutrition and Dietetics, the American Academy of Pediatric Dentistry, the
American Academy of Pediatrics, and the American Heart Association collaborated on the recommendations.
This endorsement presents a great deal of opportunity for creative packaging of single-serve portions of white milk.Value-added formulations may make
sense for children over five. Value comes in the form of fortification and enrichment, as well as adding flavor while keeping added sugars low or even better,
at zero grams per serving.
Flavored milk retail sales continue to be a bright spot in the dairy case,
with dollar sales up 1.3% to $1,146.3 million for the 52 weeks ended Aug.
11, 2019. Fairlife, the No. 2 flavored milk brand, had $104.2 million in sales,
up 26.4%, right behind No. 1 brand Dean's, of Dean Foods, Dallas, which was
down 12.6% ($140.7 million).
Prairie Farms, Edwardsville, Ill., (13.6%, $60 million) and Kemps L.L.C.,
Minneapolis, (14%, $24.1 million) both experienced noteworthy growth. Much
of this may be attributed to their limited-edition and seasonal flavors, which
create an urgency to purchase and explore.
Dallas-based Borden Dairy sees this space as an opportunity and recently
rolled out Borden Kid Builder milk in chocolate and strawberry flavors. The

no-sugar-added, enriched 2% fat milk is designed for older children's taste
preferences and nutritional needs, as it contains 50% more protein and calcium than regular milk.
Live Real Farms, a new brand owned and managed by Dairy Farmers of
America, Kansas City, Kas., has taken an entirely different approach toward fluid milk innovation with its new Dairy Plus Milk Blends. Using a unique blending
process, the company combines cow's milk with either almonds or oats.
While protein content and quality continue to be important messages for
dairy processors, the appeal of high-protein, lower-calorie ice cream appears to
be waning. Category leader Halo Top, which entered into an acquisition agreement with Wells Enterprises Inc., Le Mars, Iowa, on Sept. 9, 2019, was down
36% in retail sales to $214.3 million, which is approximately 3.8% share of
the multi-serve packaged retail ice cream category. Overall, the category was
down 1.6% in sales, ringing in at $5,552 million. Frozen novelties, on the other
hand, have been a bright spot, with sales up 5.1% to $4,575.8 million. This
may be attributed to the portion-control attribute that helps limit calorie intake,
while also allowing for some indulgence.
Yogurt retail dollar sales dropped 1.8% to $7,080.3 million. This is attributed to increased competition from plant-based brands coupled with a greater
variety of high-protein foods in the marketplace. Whole milk yogurt sales are
strong, while non-fat sales remain in the red, where they have been the past
few years.
U.S. per-capita yogurt consumption peaked in 2013 and 2014 at 14.9 lbs,
according to the U.S.D.A. In 2018, it dropped to 13.4 lbs.
Butter consumption, on the other hand, is at an all-time high, with per-capita consumption in 2018 at 5.8 lbs. This includes retail butter, as well as butter
used in baked foods and the preparation of all types of foods, even coffee.
Butter, along with its close relative ghee, and all types of dairy creamers, have
been experiencing unprecedented retail sales growth as a result of consumers'
growing interest in high-fat, low-carbohydrate diets such as keto. CP

LEADING

ice cream brands

ice cream vendors
1
2
3
4
5
6
7
8
9

Nestle Dreyer's Ice Cream Co.
Blue Bell Creameries, Inc.
Ben & Jerry's Homemade, Inc.
Good Humor/Breyers
Wells Enterprises, Inc.
Turkey Hill Dairy
Unilever Bestfoods North America
Eden Creamery L.L.C.
Friendly's Ice Cream L.L.C.
Private label
Total

Dollar sales
$926,073,850
$511,186,590
$505,509,055
$482,014,649
$272,457,577
$269,035,105
$249,952,632
$214,260,390
$152,044,639
$1,060,159,966
$5,552,018,101

% change
from
year ago
1.1%
2.5%
2.5%
-8.8%
-10.2%
3.1%
10.1%
-36.2%
-2.9%
2.4%
-1.6%

1
2
3
4
5
6
7
8
9

Blue Bell
Häagen-Dazs
Ben & Jerry's
Breyers
Turkey Hill
Other Unilever
Halo Top
Dreyer's Edy's Grand
Blue Bunny
Private label
Total

Dollar sales
$511,186,590
$507,735,166
$505,509,055
$448,571,112
$269,035,105
$249,952,632
$214,260,390
$194,970,881
$173,433,745
$1,060,159,966
$5,552,018,101

% change
from
year ago
2.5%
5.7%
2.5%
-8.1%
3.1%
10.1%
-36.2%
-2.7%
-4.5%
2.4%
-1.6%

Data for 52 weeks ended Aug. 11, 2019
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

40 \ November 2019

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