Milling & Baking News Corporate Profiles - 2019 - 42

INDUSTRY REVIEW: CONFECTIONERY

Confectionery
Product development driven by novel colors, flavors and textures
remium chocolate and candy products that offer an element of novelty an assortment of chewy candies featuring flavors that transform from cherry to
are trending in new confectionery launches.
mango, lemon lime to strawberry, grape to watermelon and blue raspberry to
Consumers are seeking unusual colors, popping candy, hot and spicy lemon. Laffy Taffy Laff Bites are unwrapped, candy-coated taffy bites in cherry,
options, cooling effects, and interactive, personalized packaging, according to strawberry, green apple and blue raspberry flavors.
Innova Market Insights, Arnhem, The Netherlands.
Mars Wrigley Confectionery, Hackettstown,
"In light of rising health awareness, consumers
N.J., is embracing the trend of flavor mash-ups.
are not necessarily reducing confectionery conLaunching in 2020, Skittles Dips combine chewy,
sumption levels," said Lu Ann Williams, director of
fruit candies with a soft, yogurt-flavored coating.
innovation at Innova Market Insights.
Also on tap is Twix Cookies & Crème, featuring
Multiple flavors, textures and colors add a modchocolate cookie bars layered with crème and
ern spin to classic brands, including Now and Later
cookie bits and enrobed in milk chocolate.
and Laffy Taffy. "Poppability" and "sensory exciteM&M's Fudge Brownie, another new product,
ment" are among key trends in product develophas a fudgy filling and is the third M&M's variment at Ferrara Candy Co., Oakbrook Terrace, Ill.
ety to feature a soft and chewy center, followThe company introduced Now and Later Morphs, MARS WRIGLEY AND FERRARA CANDY CO.
ing the launches of M&M's Caramel and M&M's

LEADING

chocolate candy vendors
BOX/BAG/BAR >3.5 OZ

1
2
3
4
5
6
7
8
9

The Hershey Co.
Mars Wrigley
Lindt & Sprüngli A.G.
Ghirardelli Chocolate Co.
Ferrara Candy Co.
Ferrero USA, Inc.
Brookside Foods Ltd.
Mondelez International, Inc.
Tootsie Roll Industries, Inc.
Private label
Total

Dollar sales
$1,906,324,799
$1,518,168,871
$322,769,552
$206,586,681
$182,956,310
$57,563,727
$53,703,708
$53,194,347
$51,110,861
$173,857,578
$4,924,135,669

chocolate candy brands
% change
from
year ago
-0.3%
1.8%
3.2%
-4.4%
-4.6%
11.1%
-12.8%
-9.4%
6.7%
10.0%
0.7%

LEADING NON-CHOCOLATE

Mars Wrigley
Ferrara Candy Co.
Mondelez International, Inc.
Haribo of America, Inc.
Perfetti Van Melle
Just Born, Inc.
The Hershey Co.
Storck USA L.P.
Tootsie Roll Industries, Inc.
Private label
Total

Dollar sales
$543,751,993
$300,010,504
$276,744,893
$214,643,619
$123,682,602
$104,982,037
$82,928,900
$71,265,211
$65,877,710
$175,495,410
$2,307,472,648

1
2
3
4
5
6
7
8
9

M&M's
Hershey's
Reese's
Hershey's Kisses
Lindt Lindor
Dove Promises
All Mars products (variety packs)
Hershey's Nuggets
All Hershey's products
Private label
Total

Dollar sales
$851,692,999
$403,503,475
$304,776,731
$213,051,437
$191,383,283
$178,046,221
$171,913,715
$133,419,779
$127,392,590
$173,857,578
$4,924,135,669

% change
from
year ago
6.2%
1.0%
8.8%
-4.0%
3.7%
6.8%
-5.4%
-1.2%
-0.4%
10.0%
0.7%

LEADING NON-CHOCOLATE

chewy candy vendors
1
2
3
4
5
6
7
8
9

BOX/BAG/BAR >3.5 OZ

chewy candy brands
% change
from
year ago
-0.7%
4.2%
-3.3%
13.9%
3.2%
10.7%
-6.1%
12.7%
-5.5%
-7.5%
1.2%

1
2
3
4
5
6
7
8
9

Skittles
Starburst
Sour Patch Kids
Haribo Goldbears
Swedish Fish
Trolli Sour Brite Crawlers
Airheads
Life Savers Gummies
Mike and Ike
Private label
Total

Dollar sales
$189,366,555
$158,669,622
$130,037,796
$124,130,378
$84,099,734
$78,364,463
$74,856,639
$62,217,492
$57,676,345
$175,495,410
$2,307,472,648

% change
from
year ago
-3.0%
0.8%
-0.5%
3.0%
-3.9%
2.3%
5.0%
-0.6%
17.8%
-7.5%
1.2%

Data for 52 weeks ended Aug. 11, 2019
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

42 \ November 2019

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