Milling & Baking News Corporate Profiles - 2019 - 52

INDUSTRY REVIEW: PLANT PROTEIN

Plant-based foods
Mainstream movement sparks increased innovation and investment
lant-based eating has become a mainstream movement. U.S. retail sales
of plant-based foods significantly outpaced overall grocery sales in the
past year, surging 11% to $4.5 billion, according to data from the Good
Food Institute and the Plant Based Foods Association.
The leading drivers of plant-based sales continue to be meat and dairy alternatives, including milks, cheese, yogurts and ice cream. Sales of plant-based
milks grew 6% over the past year and now make up 13% of the entire milk
category, while cow's milk sales declined 3%.
Emerging plant-based dairy categories experienced the most rapid growth.
Spreads, dips, sour cream and sauces grew more than any other category,
expanding by 52%. While other plant-based categories experienced similar
growth, sales of conventional animal products stagnated or declined. Plantbased yogurt sales grew 39% while conventional yogurt declined 3%. Plantbased cheese grew 19% while conventional cheese was flat. Plant-based ice
cream and frozen novelty grew 27% while conventional sales grew 1%.
The plant-based meat category grew by 10% and is now worth more than
$800 million, according to the report. Plant-based meats equated to 2% of retail packaged meat sales, with refrigerated plant-based meat growing 37%, the
report said. Sales in the conventional meat category, in contrast, grew by 2%.
"This is just the beginning of a massive growth period for plant-based
foods," said Caroline Bushnell, associate director of corporate engagement for
The Good Food Institute. "Consumer appetite for plant-based foods is surging
as consumers increasingly make the switch to foods that match their changing values and desire for more sustainable options. This growth will continue
as more companies bring next-generation innovations to market that really
deliver on the most important driver of consumer choice: taste."

Meat alternative market sizzles
The market for meat alternatives has amassed a number of new players but

almond milk brands

almond milk vendors
Blue Diamond Growers
DanoneWave
Califia Farms L.L.C.
Hiland Dairy Foods Co., L.L.C.
Mooala Brands L.L.C.
Smith Dairy Products
New Barn
Malk Organics
Three Trees Foods, Inc.
Private label
Total

Dollar sales
$498,416,488
$428,323,852
$84,976,564
$3,975,905
$1,404,623
$1,164,685
$814,493
$728,659
$327,467
$229,821,923
$1,250,625,854

also a greater investment from new players. Kellogg Co., Battle Creek, Mich., in
September introduced Incogmeato by MorningStar Farms, including the company's first ready-to-cook plant-based burger to be sold in the refrigerated
meat case, which Steven A. Cahillane, chairman, president and chief executive
officer of Kellogg, described as "a real meat-like experience."
Add Conagra Brands, Inc., Chicago, to the roster of food companies that
see significant upside in the market for meat alternatives. Innovation on tap
from the company includes a meatless burger, meatless hot dogs and sausage
products.
The Kroger Co., Cincinnati, is extending its Simple Truth brand into the meat
and dairy alternative category. The new products include meat alternatives like
fresh burger patties, ground applications, sausages and deli slices as well as
cream cheese, French onion dip and queso.
Top restaurant chains are serving plant-based patties developed by Impossible Foods, Redwood City, Calif., or Beyond Meat, El Segundo, Calif. The
Impossible Burger has been adopted onto menus in more than 17,000 locations, including Burger King, White Castle, Little Caesars, Qdoba, Cheesecake Factory and Red Robin restaurants. The Beyond Burger is available in
more than 26,000 food service locations, including Hardee's and Carl's Jr., Tim

LEADING REFRIGERATED

1
2
3
4
5
6
7
8
9

SIMPLE TRUTH FACEBOOK

% change
from
year ago
8.0%
3.8%
19.7%
-10.7%
80.9%
5.7%
-25.1%
-15.2%
82.1%
19.1%
9.0%

1
2
3
4
5
6
7
8
9

Blue Diamond Almond Breeze
Silk
Califia Farms
Hiland
All Mooala brands
Other Smith Dairy products
All New Barn brands
All Malk Organics brands
All Three Trees Foods, Inc.
Private label
Total

Dollar sales
$498,416,488
$428,323,852
$84,976,564
$3,975,905
$1,404,623
$970,362
$814,493
$728,659
$327,467
$229,821,923
$1,250,625,854

% change
from
year ago
8.0%
3.8%
19.7%
-10.7%
80.9%
7.1%
-25.1%
-15.2%
82.1%
19.1%
9.0%

Data for 52 weeks ended Aug. 11, 2019
Total U.S. - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

52 \ November 2019

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