Corporate Profiles - 2020 - 23

We Turn
it into

©ROJO - STOCK.ADOBE.COM

Debbie Oatmeal Creme Pie Cereal. The cereal was expected to hit store
shelves this December for Little Debbie's 60th anniversary. A month earlier, Post Consumer Brands, a division of Post Holdings, Inc., partnered

LEADING

1
2
3
4
5
6
7
8
9

General Mills, Inc.
Kellogg Co.
Post Holdings, Inc.
Quaker Oats Co.
Kashi Co.
Nature's Path Foods, Inc.
Small Planet Foods, Inc.
Bear Naked, Inc.
Kind LLC
Private label
Total

LEADING

1
2
3
4
5
6
7
8
9

ready-to-eat cereal vendors
Dollar sales
$2,862,449,940
$2,533,440,690
$1,741,530,043
$571,792,813
$138,203,022
$96,181,339
$76,723,485
$75,117,263
$66,564,648
$578,676,304
$8,948,896,970

% change
from
year ago
9.2%
6.2%
4.3%
7.5%
-0.9%
8.3%
1.7%
5.3%
19.0%
1.2%
6.5%

ready-to-eat cereal brands

Honey Nut Cheerios
Frosted Flakes
Cinnamon Toast Crunch
Honey Bunches of Oats
Cheerios
Lucky Charms
Froot Loops
Special K
Frosted Mini-Wheats
Private label
Total

Dollar sales
$522,154,464
$438,723,322
$430,979,927
$411,887,854
$363,275,894
$317,861,762
$286,568,215
$223,177,231
$221,566,044
$578,676,304
$8,948,896,970

% change
from
year ago
14.9%
9.0%
11.1%
5.8%
23.9%
4.4%
10.2%
21.3%
-4.5%
1.2%
6.5%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

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Corporate Profiles - 2020

Table of Contents for the Digital Edition of Corporate Profiles - 2020

Corporate Profiles - 2020 - 1
Corporate Profiles - 2020 - 2
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