Corporate Profiles - 2020 - 30

INDUSTRY REVIEW: PACKAGED FOODS

LEADING READY-TO-SERVE

1
2
3
4
5
6
7
8
9

soup brands

Campbell's Chunky
Progresso Traditional
Progresso Vegetable Classics
Progresso
Progresso Light
Campbell's Chunky Healthy Request
Progresso Rich & Hearty
Amy's
Campbell's
Private label
Total

Dollar sales
$456,314,697
$292,627,786
$151,878,186
$117,504,785
$103,849,293
$96,376,342
$88,299,769
$79,801,037
$54,613,578
$57,704,318
$1,896,418,147

% change
from
year ago
19.4%
16.8%
20.3%
59.6%
-0.7%
12.3%
22.9%
27.4%
30.7%
-17.3%
17.2%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers,
Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

30 \ October 2020

is consumer-focused. Consumers actually have come back to the category in
a big way pre-COVID, through COVID and we think post-COVID."

CAMPBELL INNOVATION ON TAP
While US retail sales of ready-to-serve wet soup jumped 17% to $1.90
billion in the 52-week period ended July 12, US retail sales of condensed wet
soup increased 14% to $1.61 billion, according to IRI.
Campbell Soup Co., Camden, NJ, has new product plans designed to keep
sales growing. The company will expand its Swanson broth sipping line with
two new flavored varieties: Chinese spice and Moroccan.
"We expect this line to attract younger consumers, particularly millennials
and Gen Xers who value the ease and convenience of the sipping cup," said
Mark A. Clouse, president and CEO, in a Sept. 3 earnings call.
Launches in the Pacific Foods brand will include three condensed soup varieties in a can that are organic and gluten-free.
"As the trend of quick-scratch cooking continues to grow, these offerings will fit perfectly for consumers who want to save time and add

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Corporate Profiles - 2020

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