Corporate Profiles - 2020 - 42

INDUSTRY REVIEW: DAIRY

familiarity - but have increased in importance in the eyes of consumers," said Molly Pelzer, CEO of Midwest Dairy. "This year's challenges have
provided opportunities for dairy processors to explore consumer insights and
LEADING FROZEN

1
2
3
4
5
6
7
8
9

novelties vendors
Dollar sales
$1,314,184,923
$757,451,564
$434,699,226
$216,067,881
$206,448,896
$152,008,468
$121,026,524
$99,085,151
$92,002,770
$597,647,011
$4,840,905,842

Dreyer's Grand Ice Cream Co.
Good Humor/Breyers
Wells Enterprises, Inc.
Mars, Inc.
Unilever
Blue Bell Creameries
Yasso, Inc.
J&J Snack Foods Corp.
The Ziegenfelder Co.
Private label
Total

% change
from
year ago
17.0%
8.9%
16.1%
15.7%
48.3%
56.1%
31.2%
17.2%
23.6%
11.7%
17.0%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/
C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

innovate to keep dairy foods in the home refrigerator and on the dinner table."
Allen Merrill, chairman of Midwest Dairy, said, "The dairy community now
has the opportunity to tap into this expanded market share and build upon
consumers' enthusiasm for the category. We can do this by focusing future
innovation on products that meet consumers' needs for taste, affordability,
nutrition, convenience and accessibility."
Right now, however, getting new products into the supermarket is challenging. Data from IRI show that the number of stock-keeping units were
down by 2.7% for dairy during the week of Aug. 30 versus the same week in
2019. This is all about opening up space for fast-moving staples.
"The other big change taking place is that growth percentages differ
when looking at dollar versus volume sales," said Anne-Marie Roerink,
president of 210 Analytics. "With the exception of yogurt, dollar gains
trended ahead of volume gains for the week ending Aug. 30 versus year
ago. This tends to point to inflation, at least on a per-oz basis, though the
volume and dollar gaps are significantly smaller than they have been. In
addition to pricing levels coming down, this could mark a bit of a turn to
smaller serving sizes, as some offices and schools have reopened for inperson activities." CP

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Mitch Fay
Director of
Technology
21 Years

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Sr. Technical
Manager
35 Years

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Food Safety
Program Manager
20 Years

Carl Garcia
Mark Dunston
Kesha Booth
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Technical Manager Membrane Program Membrane Technical Membrane Technical
Manager
Specialist
17 Years
Manager
31 Years
3 Years
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42 \ October 2020

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