Corporate Profiles - 2020 - 44

INDUSTRY REVIEW: CONFECTIONERY

Confectionery
Startups usher in low-sugar recipes; broader industry braces
for Halloween uncertainty
ales of chocolate and candy increased during the pandemic as shoppers
sought comfort amid uncertain times, according to data from the National Confectioners Association (NCA) released in late August. Overall,
between mid-March and August sales of candy increased 3.8% and chocolate grew 5.5%, with premium chocolate up 12.5%. In grocery stores, candy
sales were up nearly 17%, and chocolate sales increased 18%, with premium
chocolate up 21%, during the same period.
"Chocolate and candy have been very resilient in this COVID-19 environment,"
said John Downs, president and chief executive officer of the NCA. "Consumers
appreciate and value chocolate and candy during these uncertain times because
of their uncanny ability to boost your mood and lighten your perspective."

©5SECOND - STOCK.ADOBE.COM

S

SPOOKY SEASONAL SHAKE-UP
As the key Halloween season approached, the industry braced for softer demand on the assumption trick-or-treating may decline due to social
distancing; however, the NCA cited survey data suggesting the majority
of parents in the United States planned to celebrate.

chocolate candy vendors

LEADING
BOX/BAG/BAR >3.5 OZ

1
2
3
4
5
6
7
8
9

The Hershey Co.
Mars Inc.
Lindt & Sprungli AG
Ferrero USA, Inc.
Ghirardelli Chocolate Co.
The Simply Good Foods Co.
Tootsie Roll Industries Inc.
Brookside Foods Ltd.
Ripple Brand Collective LLC
Private label
Total

Dollar sales
$2,018,973,837
$1,542,931,273
$353,420,464
$220,414,790
$212,564,677
$64,966,431
$56,086,969
$53,795,412
$42,493,724
$197,707,296
$5,189,274,342

chocolate candy brands

LEADING
BOX/BAG/BAR >3.5 OZ
1
2
3
4
5
6
7
8
9

M&M's
Hershey's
Reese's
All other Mars products
Lindt Lindor
Hershey's Kisses
Dove Promises
Hershey's Nuggets
All other Hershey products
Private label
Total

Dollar sales
$888,456,746
$463,430,975
$349,545,762
$212,981,468
$211,182,796
$207,981,922
$195,131,192
$143,495,982
$131,519,766
$197,707,296
$5,189,274,342

"Nearly 50% of Halloween candy spend is on 'treat for me' and candy
bowl occasions, which start early in the season," Michele G. Buck, chairman,
president and CEO of the Hershey Co., said in late July during an earnings

LEADING NON-CHOCOLATE
% change
from
year ago
8.4%
4.8%
9.7%
-3.0%
4.2%
46.3%
6.0%
-0.8%
-10.0%
15.5%
6.4%

1
2
3
4
5
6
7
8
9

1
2
3
4
5
6
7
8
9

Dollar sales
$532,551,837
$311,890,090
$281,638,210
$236,799,543
$125,415,761
$95,334,826
$81,680,039
$63,153,491
$62,003,547
$180,211,928
$2,336,427,184

William Wrigley Jr. Co.
Ferrara Candy Co.
Mondelez International, Inc.
Haribo of America, Inc.
Perfetti Van Melle
The Hershey Co.
Just Born, Inc.
Storck USA LP
Tootsie Roll Industries, Inc.
Private label
Total

LEADING NON-CHOCOLATE
% change
from
year ago
9.5%
18.0%
17.9%
-1.0%
10.9%
-1.8%
10.0%
7.2%
4.8%
15.5%
6.4%

chewy candy vendors

% change
from
year ago
-1.1%
6.6%
2.7%
10.9%
1.3%
2.5%
12.4%
11.8%
-4.7%
4.0%
5.2%

chewy candy brands

Skittles
Starburst
Haribo Goldbears
Sour Patch Kids
Swedish Fish
Trolli Sour Brite Crawlers
Airheads
Mike and Ike
Life Savers Gummies
Private label
Total

Dollar sales
$151,185,512
$139,617,140
$138,406,521
$128,072,470
$88,149,736
$82,007,995
$74,020,398
$65,048,172
$58,214,451
$180,211,928
$2,336,427,184

% change
from
year ago
-13.9%
-0.5%
8.0%
-0.9%
4.8%
4.5%
-1.0%
15.3%
-7.7%
4.0%
5.2%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

44 \ October 2020

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