Corporate Profiles - 2020 - 53

commercial baking and brewing, as well as animal byproducts from the rendering industry, make the pet food ingredient supply chain more sustainable.

Good-for-the-planet brand claims seem to dominate the sustainability
story of pet food, and novel proteins are becoming popular as a sustainable option. Consumers seem willing to feed their pets lab-cultured
meats, yeast-derived protein as well as insect protein. The industry has
seen the introduction of several product lines featuring these touted sustainable sources of protein.
On another side of the sustainability story, many brands are homing in
on animal-based proteins and the utilization of other animal byproducts,
such as organs, cartilage and bone, with some companies including the
whole animal, or as much of the whole animal as possible.
Many trends driving the growth in the pet food market tend to mirror the human food market. The increased focus on pet wellness has pet
owners feeding a broader range of products to their pets. Trends in the
pet food space include grain-friendly, solution-based, rotational feeding
and wet pet foods and treats.
Many brands have reintroduced or restated the importance of grains in
pet diets by expanding lines with new grain-friendly recipes. In the solution-based arena, Purina debuted a veterinary formula to inhibit a major
cat allergen. Consumers increasingly seem willing to invest in formulas
that promise functional benefits, and this diet from Purina to address cat
allergies is a first for the industry.
Another trend is offering the same formula across multiple formats.
Rotational feeding across multiple formats has gained popularity among
pet owners to achieve optimal nutrition and hydration. Several brands
are offering the same formula in dry and wet formats and in treat options.
Wet pet foods and treats were popular in 2019, have gained momentum and now are showing up in a variety of ways, including lickable treats, mousse-textured supplements, frozen treats, bone broths and

LEADING DOG

Big Heart Pet Brands
Nestle Purina PetCare Co.
Mars Petcare
Tyson Pet Products, Inc.
PetMatrix LLC
Blue Buffalo Co., Ltd.
Ainsworth Pet Nutrition
Spectrum Brands, Inc.
Waggin' Train LLC
Private label
Total

novel canned foods. Fresh and frozen pet diets continue to increase in
popularity as well.

THE RETAIL LANDSCAPE
These trends represent the premium end of the market. According to APPA's pet ownership report, 43% of dog owners and 41% of cat owners buy
premium pet foods. To meet consumers where they shop, brands have shifted
where premium products are offered.This has favored food, drug and mass and
e-commerce retailers over independent pet specialty retailers for the past few
years, a trend that has only accelerated during COVID-19.
Sumit Singh, chief executive officer of online retailer Chewy, Inc., shared in the
company's conference call on Sept. 10 that growth curves the company expected
to play out over years have been compressed into quarters and even months.The
company's second-quarter revenue for fiscal 2020 was up 47% from a year ago.
Chewy reported adding 4.6 million new customers in the quarter. Packaged Facts
projects online sales to account for 27% of all pet product sales in the United
States by the end of 2020 and 35% by the end of 2024.
As the US pet food and treat market continues to prove its resilience - delivering growth year over year since 2007 - the industry offers a bright spot in an
otherwise complicated economic outlook. With 76% of pet owners in APPA's report
believing their pets bring them happiness, pet ownership will continue to be a bright
spot in the United States energizing pet product development and innovation. CP

LEADING DOG

biscuits/treats/beverages vendors
1
2
3
4
5
6
7
8
9

┬ęPHOTKA - STOCK.ADOBE.COM

PRODUCT TRENDS

Dollar sales
$832,627,188
$433,434,600
$283,126,445
$192,462,458
$169,550,513
$107,361,243
$76,489,728
$58,269,719
$53,640,991
$407,750,315
$2,935,539,233

% change
from
year ago
0.6%
3.6%
37.3%
11.5%
18.0%
66.7%
2.5%
-2.5%
-3.8%
11.9%
8.8%

biscuits/treats/beverages brands
1
2
3
4
5
6
7
8
9

Milk-Bone
Pup-Peroni
Purina Beggin' Strips
Canine Carry Outs
PetMatrix DreamBone
Pedigree DentaStix
Nudges Jerky Cuts
Greenies
Healthy Hide Good 'n' Fun
Private label
Total

Dollar sales
$213,575,458
$157,791,909
$140,765,091
$131,028,653
$96,774,292
$95,684,504
$91,612,316
$65,837,953
$58,269,564
$407,750,315
$2,935,539,233

% change
from
year ago
2.4%
5.7%
0.4%
3.0%
17.4%
-7.3%
14.3%
413.2%
-2.5%
11.9%
8.8%

Data for 52 weeks ended July 12, 2020
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: Information Resources, Inc.

Corporate Profiles

Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing

October 2020 / 53



Corporate Profiles - 2020

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