Corporate Profiles - 2020 - 54

INDUSTRY REVIEW: YEAR OF CHANGE

Year of change
Pandemic pushes e-commerce options to the forefront
ndustry innovations and consumer acceptance of new
technology are surging because of the coronavirus (COVID-19). One area that has seen
dramatic changes is online, with
one market researcher saying the
pandemic has pushed e-commerce five years into the future.
The sales figures experienced
by retailers such as Walmart
Inc., Target Corp. and Amazon.
com, Inc. during the year tell a
dramatic story. Walmart e-commerce sales shot up 97% during
the second quarter of fiscal 2020 as shoppers shifted away from visiting stores to delivery and click-and-collect. Target Corp.'s second-quarter
results were equally remarkable. Digital comparable store sales spiked
nearly 200% during the quarter. Breaking down digital sales by channel
mix, same-day services experienced 279% comp growth, drive-up grew
734%, and sales fulfilled by the retailer's Shipt service were up more
than 350%.
Amazon's performance was as equally impressive as Target and
Walmart. The company said at the end of July that quarterly online grocery sales had jumped 200% year-over-year and that demand was still
"super high." Management attributed the growth to Prime members who
are shopping more often.
Food companies also are testing their own direct-to-consumer (DTC)
e-commerce options. Nestle SA, Unilever PLC, PepsiCo, Inc., Perdue Farms, Impossible Foods, Beyond Meat and many other food and

US FOODS

I

beverage companies are experimenting with DTC models.
PepsiCo, Inc. launched PantryShop.com and Snacks.com during the
year, two DTC e-commerce platforms that feature the company's portfolio of products.
On PantryShop.com consumers may buy bundles of products organized around a daypart or activity. The Rise & Shine bundle, for example,
includes Tropicana Juices, Quaker Instant Oatmeal and Life cereal. The
Workout & Recovery bundle includes Gatorade Whey Protein bars, Muscle
Milk protein shakes and Propel electrolyte water. Bundles come in standard and family sizes, and prices range between $29.95 and $49.95
per pack.
At Snacks.com consumers may curate a package from the company
range of snack brands.
"We've seen incredibly strong demand for our snacks during this time,
and Snacks.com offers consumers another way to purchase the products they

Per Capita Receipt

Per
capita receipts
show the dramatic
shift to online grocery
buying during the
COVID period.

GROCERY/CPG
Per Capita Receipt Index refers to the amount of transactions, as measured by consumer receipts,
that occurred in each shopping channel indexed to a pre-crisis baseline.
250
200

Online
150
Third-party grocery delivery
100
In store

Pre-crisis baseline

50
0
7

14

21
March

28

4

11

18
April

25

2

9

16
May

23

30

6

13
June

20

Source: The NPD Group

54 \ October 2020

Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing

Corporate Profiles


http://www.PantryShop.com http://www.Snacks.com http://www.PantryShop.com http://www.Snacks.com http://www.Snacks.com

Corporate Profiles - 2020

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