Corporate Profiles - 2020 - 58

INDUSTRY REVIEW: INNOVATION

the pandemic, have continued gathering steam, said Tom Vierhile, vice
president of strategic insights, North America, at Innova Market Insights, Arnhem, The Netherlands.
Two-thirds of millennials and a third of baby boomers said they
were increasing their consumption of functional food and beverage
products in 2019, Mr. Vierhile said in late July. Those numbers have
shifted in recent months, with around half of consumers worldwide
consuming more immunity-boosting products after the onset of the
pandemic.
A new product line announced in September from Boulder, Colo.based startup Weller is Sparkling Immunity. The carbonated beverages
contain elderberry juice, plus essential vitamins and minerals.
"The most valuable learning for us came from the utmost disruptive
period of the pandemic, from March to May," said John Simmons, cofounder of Weller. "Our growth during this uncertain time shows that
Weller has a tremendous amount of brand equity and is becoming synonymous with trusted and delicious wellness beverages." CP

Sparkling Immunity from Weller is one of the new rising functional
beverages carrying an immunity claim.

Explore our CBD options

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