Corporate Profiles - 2021 - 24

INDUSTRY REVIEW: GRAIN-BASED FOODS
rose-flavored Oreo Zero Thin Cookies, which are 40% thinner and crunchier
than regular Oreo cookies.
" The launch of the Oreo Zero series is an attempt of product innovation
based on intensive research on consumption trends, " said Holly Yuan, senior
vice president of marketing for Mondelez Greater China. " It not only fits with
the growing consumers' demand on sugar control in their diets but also demonstrates
our efforts to explore sugar-free snacking in the biscuit category. "
Keebler, a brand of the Ferrero Group, turned its attention to fall with the
introduction of limited-edition Pumpkin Spice Fudge Stripes cookies. The cookies
combine Keebler vanilla fudge with freshly baked spiced cookies.
Sweet goods pipeline picks up
In the bakery snacks category, dollar sales in the 52 weeks ended July 11,
2021, totaled $2.81 billion, up 3.7% from the same period a year ago and up
7.6% from the 52 weeks ended Aug. 11, 2019, according to IRI.
Andrew P. Callahan, CEO of Hostess Brands, Inc., told participants in a Sept.
9 Barclays Global Consumer Staples Conference that he feels " really good
about our innovation pipeline. "
The Kansas City-based sweet goods maker followed up a strong 2020 innovation
platform with an equally impressive roster of new product additions. In 2021
Hostess added Baby Bundts, Muff'n Stix and Cr!spy Minis.
" Our Cr!spy Minis is doing tremendously, " Mr. Callahan said. " It's more of a
shareable form -younger consumers like multi-textured products. We're able
to move it into an evening, more shareable occasion. The distribution is still
growing but the velocities are where we expect it to be. We're also coming
out with an immediate consumption form in the front end. The largest grocery
stores are going to have it, and we're resetting that. "
Meanwhile, McKee Foods Corp., Chattanooga, Tenn., added to its Mini Muffin
line in June with the launch of Little Debbie Honey Bun Mini Muffins. The
new muffins are baked with the same flavors as Little Debbie's classic Honey
Buns, but in a poppable size. The launch came just a few months after McKee
introduced Little Debbie Strawberry Shortcake Mini Muffins.
In July, Bimbo Bakeries USA, a subsidiary of Grupo Bimbo SAB de CV, expanded
its line of Entenmann's Minis individually-wrapped desserts with the
launch of Minis Sprinkled Iced Brownies. The new sweet goods feature a fudgy
consistency, layer of chocolate icing and colorful sprinkles. CP
LEADING
Since 1929, Knappen Milling Company
has been producing soft wheat
products that have been exceeding
customers' expectations. Throughout
the years we have expanded our
milling capabilities and product mix to
meet our expanding customer needs.
Today we mill soft white and red
wheat flour and clean soft white, red,
and hard red wheats. Let us put our
expertise to work for you. Get exactly
what you are looking for in a miller.
breakfast/cereal/snack bars brands
Dollar sales
1 Rice Krispies Treats
2 Larabar
3 Nutri-Grain Bars
4 Nutri-Grain
5 Kind Minis
6 Kind
7 Special K Pastry Crisps
8 Nature Valley
9 Kind Breakfast
Private label
Total
LEADING
granola bars brands
1 Nature Valley
2 Quaker Chewy
3 Nature Valley Sweet & Salty
4 Sunbelt Bakery
5 Quaker Chewy Dipps
6 Kind Healthy Grains
7 Nature Valley Fruit & Nut
8 Quaker Big Chewy
9 Kashi
KNAPPEN MILLING COMPANY
110 S. Water Street | Augusta, MI 49012
269-731-4141 or 1-800-KNAPPEN | Fax: 269-731-5441
www.knappen.com
Private label
Total
% change
from
Dollar sales
$255,597,143
$240,151,159
$215,814,163
$93,468,594
$69,515,959
$68,706,239
$49,870,395
$23,329,114
$20,236,550
$107,888,218
$1,305,794,163
year ago
-4.9%
-9.0%
-4.5%
2.6%
-2.8%
-12.3%
-15.8%
-5.9%
-29.0%
-11.1%
-7.6%
Data for 52 weeks ended July 11, 2021
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/
C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: IRI
$303,954,388
$130,617,970
$93,584,408
$77,407,680
$64,973,271
% change
from
year ago
7.6%
-14.6%
-13.3%
14.2%
65.6%
$45,660,727 196.7%
$43,813,016
$36,134,163
$35,824,560
$180,733,995
9.7%
$1,495,302,663
10.0%
3.9%
4.0%
7.2%
24 \ October 2021
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing * Dairy Processing
Corporate Profiles
http://www.knappen.com

Corporate Profiles - 2021

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