Corporate Profiles - 2021 - 30

INDUSTRY REVIEW: BEVERAGES
Beverages
T
Category sales surge as COVID-19 restrictions ease
he beverage category basked in a summer of resurgence in 2021 as
restrictions related to COVID-19 eased and more consumers drank liquid
refreshments away from home.
However, as the number of COVID-19 cases increased with fall and winter
nearing, the possibility of restrictions returning cast a cloud over the category.
One area of concern was coffee in offices.
New York-based Morgan Stanley in a June 7 report said it recommended investments
in US beverages over food and household products. Morgan Stanley
predicted high top-line growth not only in 2021 but longer term for US beverages
thanks to positives such as pricing power and favorable retailer dynamics.
Noting the Coca-Cola Co., Atlanta, was experiencing strong underlying sales
growth before the pandemic and expecting that degree of sales to return long
term, Morgan Stanley recommended the company's stock.
Morgan Stanley also expected long-term growth for Monster Beverage
Corp., Corona, Calif., noting improving trends after COVID-19 and demand
from younger consumers.
Brand Finance, in a report released Aug. 10, revealed how severely the COVID-19
pandemic affected soft drinks brands. The total value of the world's top
LEADING GROUND
coffee vendors
1 The Folger Coffee Co.
2 Starbucks Coffee Co.
3 Kraft Heinz Co.
4 The J.M. Smucker Co.
5 Peet's Coffee
6 Rowland Coffee Roasters
7 Keurig Dr Pepper
8 Community Coffee Co., Inc.
9 Massimo Zanetti Beverage USA
Private label
Total
LEADING GROUND
coffee brands
1 Folgers
2 Starbucks
3 Maxwell House
4 Dunkin'
5 Peet's Coffee
6 Cafe Bustelo
7 Community
8 Gevalia
9 Keurig McCafe
Private label
Total
% change
from
Dollar sales
$960,846,510
$576,771,299
$362,562,109
$350,988,023
$204,504,703
$135,886,677
$92,176,670
$77,124,630
$73,505,025
$392,096,712
$4,028,909,144
year ago
-4.0%
7.8%
-12.6%
8.1%
3.6%
11.6%
-6.6%
-4.6%
-14.6%
-9.3%
-1.8%
% change
from
Dollar sales
$985,821,868
$590,426,234
$469,511,642
$356,418,921
$204,715,738
$151,744,933
$102,222,404
$92,796,410
$80,508,997
$392,096,712
$4,028,909,144
year ago
-5.1%
7.6%
-11.5%
7.9%
3.6%
9.3%
-15.2%
-6.4%
-10.0%
-9.3%
-1.8%
25 most valuable soft drink brands declined by 6% to $107.5 billion in 2021
from $114.8 billion in 2020.
" The COVID-19 pandemic has put a huge amount of pressure on the food
and drink industry globally, from disrupted supply chains and panic buying to
a complete change in consumer habits, " said Savio D'Souza, valuation director
for Brand Finance. " The result of this has led to the majority of brand values
suffering this year across the sector. The future is not bleak, however. Brands
with high levels of familiarity and reputation are likely to bounce back successfully
as we begin the return to normality. "
The Coca-Cola Co., despite a brand value decline of 13%, remained the
world's most valued soft drink brand at $33.2 billion, according to Brand Finance.
PepsiCo., Inc., Purchase, NY, was second at $18.4 billion.
Dr Pepper was the fastest growing soft drink brand with a 40% brand value
increase, which was followed by Red Bull's 15% increase.
Robert J. Gamgort, president and chief executive officer for Keurig Dr Pepper,
Inc., Plano, Texas, spoke about uncertainty in the coffee category in a July 29
earnings call.
" One area in which mobility remains challenged is offices, which continues
LEADING SINGLE-SERVE
coffee vendors
1 Keurig Dr Pepper
2 Starbucks Coffee Co.
3 The J.M. Smucker Co.
4 The Folger Coffee Co.
5 Kraft Heinz Co.
6 Peet's Coffee
7 Community Coffee Co., Inc.
8 Eight O'Clock Coffee Co.
9 Rowland Coffee Roasters
Private label
Total
LEADING SINGLE-SERVE
coffee brands
1 Starbucks
2 Keuring Green Mountain Coffee
3 J.M. Smucker Dunkin'
4 Folgers
5 Keurig The Original Donut Shop
6 Keurig McCafe
7 Peet's Coffee
8 Maxwell House
9 Community
Private label
Total
% change
from
Dollar sales
$889,301,354
$539,045,902
$454,047,614
$302,115,288
$229,987,399
$205,462,438
$193,382,003
$124,930,500
$96,877,625
$1,051,606,028
$4,855,471,396
Data for 52 weeks ended July 11, 2021
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: IRI
30 \ October 2021
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing * Dairy Processing
Corporate Profiles
year ago
13.5%
0.2%
16.2%
12.3%
4.2%
-2.5%
9.1%
1.1%
9.2%
0.5%
5.4%
% change
from
Dollar sales
$1,178,201,649
$893,162,641
$463,501,094
$334,590,571
$232,712,020
$193,382,003
$97,057,406
$73,623,217
$64,687,564
$1,051,606,028
$4,855,471,396
year ago
0.3%
11.1%
15.6%
7.7%
-1.2%
9.1%
9.1%
-1.2%
33.7%
0.5%
5.4%

Corporate Profiles - 2021

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