Corporate Profiles - 2021 - 40

INDUSTRY REVIEW: DAIRY
Dairy
A
Category sales increase despite competition from plant-based spinoffs
cross the supermarket, the refrigerated and frozen dairy departments
face steadily rising competition from plant-based spinoffs.
Yet, over the past year, the availability of these non-dairy alternatives
has not affected total dairy consumption in the United States. Dairy grocery
store sales rose 14% in 2020 from 2019, to $67 billion, according to IRI, a
Chicago-based market research firm. And while the 2020 numbers for overall
dairy per-capita consumption are not out yet, the trend line indicates that dairy
is performing well with consumers, according to the National Milk Producers
Federation, Arlington, Va.
Since the US Department of Agriculture began tracking per-capita dairy
consumption in the 1970s, the trend has continued upward for five straight
decades, growing 21% since 1975. Increased demand for butter, cheese and
ice cream this past year is expected to push per-capita US dairy consumption
to its highest level ever. Even fluid milk retail sales, which had been declining
significantly during the past two decades, remain above pre-pandemic levels.
" During the first seven months of 2021, dairy generated $34 billion in
sales (per IRI data), " said Anne-Marie Roerink, president of 210 Analytics, San
Antonio. " Compared to the massive sales peaks of 2020, this constitutes a
LEADING NATURAL
shredded cheese vendors
1 Kraft Heinz Co.
2 Sargento Foods Inc.
3 Tillamook County Creamery
4 Crystal Farms
5 Dairy Farmers of America
6 BelGioioso Cheese
7 Saputo Cheese USA, Inc.
8 V&V Supremo Foods, Inc.
9 Cabot Creamery, Inc.
Private label
Total
LEADING
ice cream vendors
1 Dreyer's Grand Ice Cream Co.
2 Ben & Jerry's Homemade, Inc.
3 Blue Bell Creameries
4 Good Humor/Breyers
5 Wells Enterprises, Inc.
6 Turkey Hill Dairy
7 Unilever Bestfoods North America
8 Tillamook County Creamery
9 Friendly's Ice Cream LLC
Private label
Total
% change
from
Dollar sales
$1,026,785,563
$704,195,991
$564,852,705
$486,214,679
$384,483,716
$276,239,751
$228,678,429
$210,485,825
$136,467,770
$1,219,460,595
$6,199,011,127
year ago
4.7%
14.5%
-3.5%
-0.3%
-10.9%
-12.6%
-3.7%
16.2%
-8.2%
-2.8%
0.6%
% change
from
Dollar sales
$973,790,669
$380,707,538
$140,558,834
$110,672,781
$71,417,675
$63,280,307
$52,843,751
$37,083,185
$35,246,886
$4,038,301,930
$6,106,077,204
year ago
0.7%
9.7%
31.1%
-4.4%
-5.5%
26.7%
3.0%
46.7%
4.7%
5.0%
5.0%
4.3% decline year-on-year, but an 11.1% increase compared with 2019. "
In refrigerated milk, for the 52-week period ended July 11, 2021, skim/
low-fat retail sales were down 1.6% to $6.8 billion, while whole milk sales
were up 2.2% to $4.9 billion, according to IRI. These figures remain higher
than the 52 weeks ended July 11, 2019, which were $6.4 billion and $4.3
billion, respectively.
The category of refrigerated kefir, a probiotic cultured beverage recognized
as assisting with building immunity, had been declining in the few years leading
up to the pandemic. Then sales reached $96.8 million (up 5.3%) for the
52 weeks ended July 12, 2020. One year later, kefir is now a $100 million (up
3.8%) business at retail.
Refrigerated yogurt sales totaled $7.6 billion in the 52 weeks ended July 11,
2021, up 2.5% from the same period a year ago, according to IRI. Yogurt was one
of the few dairy categories that did not experience double-digit growth in 2020. This
relative weakness was likely due to the fact that single-serve yogurt products often
are packed for lunch or consumed as an on-the-go snack. With more people staying
home, yogurt sales did not boom. The opposite was true for ice cream.
" Ice cream sales set a blazing pace in 2020 and just never let up, " said
LEADING NATURAL
shredded cheese brands
1 Kraft
2 Sargento
3 Tillamook
4 Crystal Farms
5 Borden
6 BelGioioso
7 Frigo
8 All V&V Supremo Foods, Inc.
9 Cabot
Private label
Total
LEADING
ice cream brands
1 Ben & Jerry's
2 Häagen-Dazs
3 Blue Bell
4 Breyers
5 Turkey Hill
6 Tillamook
7 Dreyer's Edy's Grand
8 Talenti
9 Blue Bunny
Private label
Total
% change
from
Dollar sales
$704,195,991
$621,103,834
$564,852,705
$486,214,606
$276,239,751
$210,485,825
$193,634,979
$192,349,350
$165,376,536
$1,219,460,595
$6,199,011,127
Data for 52 weeks ended July 11, 2021
Total US - Multi-outlet with C-Store (Supermarkets, Drugstores and Mass Market Retailers, Gas/C-Stores, Military Commissaries and Select Club & Dollar Retail Chains)
Source: IRI
year ago
14.5%
9.1%
-3.5%
-0.3%
-12.6%
16.2%
-3.0%
-0.3%
-10.4%
-2.8%
0.6%
% change
from
Dollar sales
$965,719,995
$380,707,538
$140,558,834
$106,932,397
$61,276,361
$59,176,646
$39,008,888
$37,083,185
$35,246,886
$4,038,301,930
$6,106,077,204
year ago
0.5%
9.7%
31.1%
-4.3%
-6.3%
27.9%
9.7%
46.7%
4.7%
5.0%
5.0%
40 \ October 2021
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Corporate Profiles

Corporate Profiles - 2021

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