Corporate Profiles - 2021 - 52

INDUSTRY REVIEW: ORGANIC
Organic
O
Manufacturers are focused on supply chain challenges, preventing fraud
rganic food sales in the United States accelerated in 2020 with
growth of 12.8% and reaching a new high of $56.4 billion, according
to the Organic Trade Association (OTA). Almost 6% of the
food sold in the United States last year was certified organic, reflecting
strong, pandemic-driven demand across nearly every organic food aisle.
" The pandemic caused abrupt changes in all of our lives, " said Laura Batcha,
chief executive officer and executive director of the OTA. " We've been
eating at home with our families and often cooking three meals a day. Good,
healthy food has never been more important, and consumers have increasingly
sought out the organic label. Organic purchases have skyrocketed as
shoppers choose high-quality organic to feed and nourish their families. "
Fresh organic produce sales grew almost 11% in 2020 to $18.2 billion.
millions, consumer sales
TOTAL
CATEGORY
Organic food
Growth (%)
% OF TOTAL ORGANIC
Organic non-food
Growth (%)
% OF TOTAL ORGANIC
TOTAL ORGANIC
Growth (%)
US organic sales and growth, 2011-20
2011
2012
$25,148
9.5%
92.0%
$2,195
11.2%
8.0%
$27,343
9.7%
$27,965
11.2%
91.9%
$2,455
11.8%
8.1%
$30,420
11.3%
2013
$31,378
12.2%
91.9%
$2,770
12.8%
8.1%
$34,147
12.3%
2014
$35,099
11.9%
91.8%
$3,152
13.8%
8.2%
$38,251
12.0%
Source: Organic Trade Association, 2021 Organic Industry Survey conducted 1/13/21-3/22/21
11%
Fresh organic produce sales
grew almost 11% in 2020
to $18.2 billion.
30%
Organic flour and baked
foods grew by 30% in
2020.
$1.5
billion in frozen food sales
in 2020 was made up
of products with organic
claims, up from $965
million in 2016.
Source: Organic Trade Association and IRI
52 \ October 2021
56%
73%
75%
73%
84%
82%
2000
2006
Source: The Hartman Group
Milling & Baking News * Food Business News * Baking & Snack * Meat+Poultry * Pet Food Processing * Dairy Processing
Corporate Profiles
2010
2014
2018
2020
ORGANIC use frequency
The percentage of US consumers who said they consume organic food and beverages at
least monthly or occasionally.
Frozen organic fruits and vegetables increased more than 28%. Including
frozen, canned and dried, total sales of organic fruit and vegetable products
hit $20.4 billion. More than 15% of fruits and vegetables sold in the
United States are organic.
As consumers stocked pantries and embraced home cooking and baking
in 2020, sales of organic flour and baked foods grew by 30%, and sales
of organic spices surged 51%, more than triple the growth rate tracked
in 2019. Organic meat, poultry and fish sales grew 25% to $1.7 billion.
Organic prepared foods sales have always trailed other organic categories,
but a report published by the American Frozen Food Institute
(AFFI) in early 2021 detailed how COVID-19 affected the category.
Organic claims, such as 100% organic, certified organic and made
2015
$39,006
11.1%
91.6%
$3,555
12.8%
8.4%
$42,561
11.3%
2016
$42,507
9.0%
91.7%
$3,866
8.8%
8.3%
$46,373
9.0%
2017
$45,209
6.4%
91.6%
$4,151
7.4%
8.4%
$49,360
6.4%
2018
$47,862
5.9%
91.3%
$4,589
10.6%
8.7%
$52,451
6.3%
2019
$50,065
4.6%
90.3%
$5,013
9.2%
9.1%
$55,078
5.0%
2020
$56,485
12.8%
91.2%
$5,438
8.5%
8.8%
$61,924
12.4%
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