Corporate Profiles - 2021 - 74

COMPANY OVERVIEW
Flowers Foods, Inc.
T
he gaze of Flowers Foods, Inc. management
remains firmly fixed on the long-term future,
even as the company grapples with current
demand swings associated with the pandemic and
an uncertain outlook because of the pandemic and
cost inflation.
Emblematic of the forward-looking mindset of
Flowers' management is the vision of the " bakery
of the future " articulated in February 2021 by A.
Ryals McMullian, the company's president and
chief executive officer.
" Our vision here is to deliver best-in-class
bakery performance and employee engagement
through the application of industry-leading digital
manufacturing tools, such as real-time performance
management, automation of repetitive processes
and performance visualization, standardization of
processes and procedures across employees, shifts,
lines and bakeries, and sensor-based quality checks
to improve consistency and reduce time to react to
changes, " he said.
Also in February, Mr. McMullian shared plans
for other areas of a digital initiative, with a focus
on e-commerce and autonomous planning. Over
time, Mr. McMullian said the digital initiative will
touch on 11 " domains, " beyond an enterprise
resource planning upgrade the company had announced
a few months earlier. He said the entire
Looks to 'bakery of the future,' digital initiative to stay ahead
digital strategy began to take form in August
2020.
Of prospective investments in e-commerce,
Mr. McMullian acknowledged tremendous growth
in this arena since the pandemic started and expressed
the view that the trend will be sustained
longer term.
" Our vision for e-commerce is to become a category
leader, meeting consumers where they are,
assuring Flowers' brands are top online brands
of choice, and supporting retail partners in omnichannel
to deliver an excellent consumer experience, "
he said.
Calling it a " transformational effort, " Mr. McMullian
said the digital initiative will increase the company's
operational agility, improve engagement with consumers,
customers and employees while maximizing
the effectiveness of Flowers' business strategies.
" Think of our digital strategy as a key enabler of
our overall strategic priorities, " Mr. McMullian said.
" Successful implementation of digital will support
our brand efforts, bringing us ever closer to the
consumer, increase our efficiencies in operations,
and deliver higher-quality, real-time insights to
the team, which will in turn support faster, higherquality
business decisions. "
The new ERP system will replace one that had
been in place at the company for more than 20 years.
" We operate in an SAP environment and
will need to update to a more robust platform,
S/4HANA, over the next few years as SAP winds
down support of our current platform, " he said.
Amid this ambitious initiative, Flowers in June
2021 announced a more conventional step forward
- the acquisition of another baking business.
Flowers said it had emerged as the successful
bidder for Burlington, Vt.-based Koffee Kup Bakery.
Koffee Kup Bakery is a baker of bread, donuts and
English muffins, serving customers in the Northeast
and Mid-Atlantic regions. The area has been one
of expansion for Flowers the last few years. Koffee
Kup had ceased operations on April 26 at its three
baking facilities located in Brattleboro, Vt.; Burlington,
Vt.; and North Grosvenor Dale, Conn.
" The Koffee Kup and Vermont Bread Co. brands
have a strong consumer following in the region,
and we'll be evaluating their role within our brand
portfolio, " Mr. McMullian said.
The acquisition was Flowers' first in more than
Chief executive officer -
A. Ryals McMullian
Flowers Foods, Inc. net income
Flowers Foods, Inc. net sales
Flowers Foods share price
per share
$157
$165
$152
$3,952
$4,124
$4,388
$20
$22
$24
$26
2018
2019
2020
2018
2019
2020
Oct.
2020
Dec.
Feb.
2021
Apr.
June
Aug.
74 \ October 2021
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Corporate Profiles - 2021

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