Meat + Poultry - June 2004 - 40

ADVERTORIAL

Ongoing Product Innovation
From innovation to results, IP works closely with its
customers. The company's world-class research and
development facilities offer customers a powerful
asset.
Knowledgeable
staffers are eager to
put
their
advanced
technological skills to
work in building effective
solutions for specific
problems. Product and packaging development
are consistently driven by the understanding that the
primary purpose of a package is the safe delivery of
the customer's product.

truck and warehouse space. Individual quick frozen
and further-processed frozen products go through
the food service network in modular packages
that systematically fit
products from 10 to
50 lbs. into an array
of containers built on
four pallet footprints.
For the meat industry
as in others, IP goes far beyond boxes to create
integrated packaging systems.

Great cost savings as
well as logistical benefits.

ClassicPak®7WF is one example. The proprietary
Fibreshield™ coating, which provides complete
water/vapor barrier protection in typical wet
processing environments, makes it ideal for
shipping meat and poultry products. Customized
bag cuffs deliver stability while "slip-grip" top and
bottom surfaces reduce load restacking. And the
wax-free construction is 100-percent recyclable
and repulpable, which means it can be processed
with other old corrugated containers through normal
channels. A major supermarket chain
and preeminent poultry restaurant
have already adopted this
ergonomically friendly version
of the popular ClassicPak
container family, and it is
now being evaluated by
other customers.
The company has been
changing packaging across
the poultry industry for 40
years. Wet-pack poultry was
taken from wire-bound crates to
high-performance wax packages
in the 60's. Today, the ClassicPak7
and ClassicPak7WF system of engineered
packages delivers wet-pack and modified
atmosphere products to customers across the
country. Retail trays of chill-pack poultry are shipped
through grocery distribution channels in costeffective bliss-style containers that optimize pallet,
36d

IP provides a broad range of containers,
including bulk boxes, designed to meet customer
specifications.
Barrier coatings that protect
against moisture vapor, freezer burn and other
potential hazards are applied to linerboards at
IP's plant in Shreveport, Louisiana. Coatings are
FDA approved for direct contact with aqueous
and fatty foods. Clougherty Packing Co., which
formerly used wax curtain-coated boxes for pork
trimmings, reports "great cost savings as well as
logistical benefits" with containers that use the
advanced Fibreshield coating, which "performs
at or above the level of the wax curtain
coating when it comes to providing
a moisture barrier."
The Packaging Development
Center, an integral part of IP's
research and development
effort,
specializes
in
paper and board science.
Centrally
located
in
Cincinnati,
the
center
incorporates sophisticated
techniques
ranging
from
infrared
spectroscopy
to
scanning electron microscopy
as well as physical measurements
to evaluate and test packaging materials.
Tools such as laser profilometry and image analysis
evaluate printability while computer-aided design
turns ideas and concepts into three-dimensional
prototypes, which are then tested in the center's inhouse laboratories.

Meat + Poultry - June 2004

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