ADVERTORIAL Maximizing Marketing Support Better boxes are the building blocks of the container business, but that's not the end of the story. IP also offers merchandising support to help customers take advantage of their full marketing potential. From graphic-design guidance to brand-building expertise, this support provides customers with another important platform for business success. IP's award-winning graphic designers have enhanced customer visibility all the way from developing new logotypes to impacting how a brand develops. In one case they converted a four-color logo to a more cost-effective three-color version for a poultry box; in another they created five different packaging styles to mark a 100th anniversary. Graphics team members interface with their peers at customer companies to achieve optimum creative results - usually at lower costs than those associated with outside agencies and design firms. The designers' approach is reinforced by targeted research and shelf-impact studies. Their thorough understanding of manufacturing realities offers another distinct value - a reduction in process costs because there's no need to experiment. Integration with IP's converting facilities ensures that all artwork that appears on boxes will be faithful to the original rendition. Customers also benefit from IP's experience with a variety of sales channels, including supermarkets and club stores as well as food service distributors and restaurants. IP has created proprietary graphics for two major club store chains, and many of their suppliers now participate in these impactful programs. International Paper's renewable resource base, advanced research and development facilities, strategically sited container plants, structural and graphic design expertise, and merchandising support are capped by an unflagging commitment to customer service. Advantages like these are helping more and more red meat and pork customers succeed. International Paper 6420 Poplar Avenue Tower III Room 9-017 Memphis, TN 38197 T- (901) 419-4027 www.internationalpaper.com 36ghttp://www.internationalpaper.com