Meat + Poultry - August 2005 - 37
Coleman Purely Natural is the company's
product line targeting conventional
supermarkets.
highest standard for raising practices in
the industry," he adds. Coleman credits
his father for establishing that standard.
In 1979, his father urged the U.S. Dept.
of Agriculture to develop a "natural"
designation for the company's beef
products because they are minimally
processed, made with no artificial ingredients, and raised free of antibiotics
and hormones. He succeeded and a
new red meat classification was born.
But Coleman says U.S.D.A.'s current
label is more flexible in its requirement
for natural products. While it still designates natural products as having to be
minimally processed and free of artificial ingredients, he points out the label
does not specifically prohibit the use of
antibiotics and added hormones during
production of animals.
NEW INVENTORY IS ARRIVING
-
Hence, another challenge facing the
company is to clear up the confusion
about what constitutes natural meat
products, Coleman says. He is pushing
for U.S.D.A. to consider revisiting labeling soon to help eliminate consumer
confusion and address the antibiotic
and hormone issue.
"Labeling is always a complicated
thing, and we need to simplify it as
much as we can," Coleman says. "If
we're confusing consumers, let's take
the steps necessary to 'unconfuse'
them."
Coleman says his company has tried
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For more information and a complete listing
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For more information, see Page 73
www.MEATPOULTRY.com
I
August 2005
I
MEAT&POULTRY
I
39
http://www.wibergequipment.c
http://www.MEATPOULTRY.com
Meat + Poultry - August 2005
Table of Contents for the Digital Edition of Meat + Poultry - August 2005
Contents
Meat + Poultry - August 2005 - 1
Meat + Poultry - August 2005 - 2
Meat + Poultry - August 2005 - 3
Meat + Poultry - August 2005 - Contents
Meat + Poultry - August 2005 - 5
Meat + Poultry - August 2005 - 6
Meat + Poultry - August 2005 - 7
Meat + Poultry - August 2005 - 8
Meat + Poultry - August 2005 - 9
Meat + Poultry - August 2005 - 10
Meat + Poultry - August 2005 - 11
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