Does this sound Familiar? Hi, I'm Ralph. I'm doing a story on meat industry trends. I don't know a thing about the meat industry. I don't know a thing about your company. I don't know a thing about your products. So, you got a few minutes to answer a few simple questions? I promise I'll get your quotes in the story. NEWS FLASH... FLASH ... Ralph is not an industry journalist. Ralph is a free-lance writer who spent last week writing about plumbing fixtures and this week he's wasting your time asking you to educate him so he can educate your customer. Something's seriously wrong with this picture. There's a reason why MEAT&POULTRY's editorial team averages 16 years of meat/poultry processing industry experience. And our contributing editors are required to have a minimum 5 years of direct industry experience. This type of expertise costs more and is harder to find but we think our readers are worth it. MEAT&POULTRY ® To find out how you can put MEAT&POULTRY's expertise to work for you, please call Dave Crost at 847-687-5589 or dcrost@sosland.com