Meat + Poultry - May 2007 - 43

Deli dollars
Wellshire Farms utilizes processing partners while
focusing on the health and wellness segment
By Bernard Shire
meatpoultry@sosland.com

N

o one would have guessed
an entrepreneurial guy from
Southern New Jersey working
in the excavating business one day
would delve into the meat business.
Years into his venture, no one would
have thought the former construction
industry veteran would own and operate his own meat processing company
but also provide opportunities for other
small meat processors to achieve success. En route to his low-profile success, the owner of Wellshire Farms
began seeing the opportunity to profit
from producing deli meats targeting an
48

I

MEAT&POULTRY

I

May 2007

I

untapped market for health and wellness-geared foods.
"I never thought I would end up
where I am today," Lou Colameco says.
But it's true. The small meat business
operator in Swedesboro, New Jersey,
not far from Philadelphia, was busting
concrete and spearheading large construction jobs in the early 1990s, when
he and his father decided to shift the
course of their careers and try to compete in the meat processing industry.
His father, Louis Jr., began the family excavating business in 1952. He
operated it until 1996; with Lou's help

www.MEATPOULTRY.com

in the later years. "In 1996 we noticed
that there were small meat processing
plants in South Jersey, but the number of them wasn't increasing, it was
dwindling," Lou says. "So I thought,
what about us starting up a small meat
plant? But I thought we could do it in
a different way that would benefit other small businesses. Instead of buying
meat products from large companies,
we could have small existing meat companies do the processing, then we buy
it from them and we carry out further
processing? That way, we could have
the meat exactly the way we want it,"



http://www.MEATPOULTRY.com

Meat + Poultry - May 2007

Table of Contents for the Digital Edition of Meat + Poultry - May 2007

Contents
Meat + Poultry - May 2007 - 1
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Meat + Poultry - May 2007 - Contents
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