HORMEL Photos courtesy of Hormel Foods Corp. Hormel branded chunk chicken was only a No. 4 or 5 brand. Valley Fresh came on the market and they did have the leading share. Canned chicken is right next to our other canned items, like our stews, chilis and Spam, so it was a very nice fit for us as far as being able to reduce our cost of goods and give us a stronger market share. "Saag's is a product that is more the classic, branded higher-end product we think is somewhat regional, but we hope to carry it across the U.S. with our national sales force. That is one we do expect to expand. "Then Provena was really more of a capacity play and somewhat more of an orientation toward the food service side of the business. They don't really have a retail brand and we already have the dominant retail share with Hormel pepperoni. We had been considering the expansion of one of our own plants and the business became available. We Your best solution for equipment service and support. T1 Providing the best equipment solutions are only part of the value of working with Wolf-tec. * Engineering and project management suport - Our staff engineers develop the process layout and help ensure the project is successfully implemented. * Processing and technical support - Our highly-trained food technologists help develop and formulate products and processes to improve existing products or develop new products and profitability. * Service support - Our electrical, mechanical and automation specialists ensure your success and are the reason why we've received multiple service awards from our customers. * Parts after-sale support - Our parts specialists provide timely response, troubleshooting and delivery of critical parts to keep your Wolf-tec equipment in production. Wo If tec . c TECHNOLOGY Supplying total processing solutions. 1.877.965.3832 64 I MEAT&POULTRY I May 2007 I www.MEATPOULTRY.com Kingston, NY USA www.wolf-tec.comhttp://www.wolf-tec.com http://www.MEATPOULTRY.com