Swnmit Wr F v s iVUnPror "Mini mally Processed" USDA Approved Natural Savory Flavors for Natural Meat & Poultry Products "Since we launched this in July, our sales in that category are up close to 700 percent over the previous year." * USD.\ Inspcctccl Facility * LJSI)..\ Ccrti iecl I 11\C(2P Plan * USI)A A pproved Labcls All Natural * li qu i d and 1)ry Flavors * 1 00% * Made from and is then forwarded to NOFG in Prince Edward Island where the order is fi lled and shipped to the New York facility. The frozen pork is then shipped overnight by air freight to the customer. "It's in a cooler with dry ice in it," Dorpat says. "Food safety is such a [big] issue for Costco we want to make sure the product's getting there at below 40 degrees." A 'driving' force The driving force behind NOFG has been its CEO, Mario Maillet, an agronomist who formerly worked as assistant deputy minister for the New Brunswick Department of Agriculture. "While in the public sector I was approached by a major processor in Quebec, du Breton Meats, to go there as general manager and look at how to redesign their hog production," he says. "About seven years ago I was hired to look at differentiating their production methods, and that's 'i www.MEATPOULTRY.com I October 2007 I * ' , - MEAT&POULTRY I 75http://www.MEATPOULTRY.com