Meat + Poultry - May 2008 - 91

CANADIAN PORK

"Maybe there will be a point in time where
producers and packers will need to think
beyond and see if there isn't a way they
can work together and jointly gain access to
a market."
But while things appear increasingly
grim at the moment, McEwan believes
the players who survive north of the
border will emerge with better management systems, improved technology and the tools needed to survive
in today's fast-changing and growing
global marketplace.
"I believe there will be a hog industry left in Canada," he says. "It may
not be the same size and our business
models may be different. But there's no
reason why Canada can't be a global
competitor in pork.

"We have many competitive advantages in terms of our expertise to our
feeding regime to the quality of our
animals," he adds.
However, to do that, Canadian producers will need a better competitive model,
he says. In particular, McEwan believes the
industry will need to build an improved
processing sector that is able to compete
globally. "I think there's technology out
there that we could adopt in some of our
plants," he says. "We just need to figure
out the appropriate balance between labor, technology and markets."

Need to be globally
aggressive
McEwan believes that Canada must become more aggressive in international markets. "When you look at total
global pork consumption, it does increase by 1 percent to 1.5 percent per
year," he says.
As countries such as China grow and
as the demand for protein grows, Canada
has to make sure it has market access and
the necessary grading and health protocols in place so producers can enter easily into these markets.
"Maybe there will be a point in time
where producers and packers will need
to think beyond and see if there isn't a
way they can work together and jointly
gain access to a market," he says.
Leo Quigley is M&P's Canadian correspondent,
based in British Columbia
We would like to hear from you - to comment
on this story or to request reprints, contact us by
e-mail at: meatpoultry@sosland.com.

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