Meat + Poultry - December 2008 - 152

Photos courtesy of Gold'n Plump Poultry

Gold'n Plump goes BARE
New product line provides a premium retail option
By Bernard Shire
meatpoultry@sosland.com

S

hoppers walking up to the poultry section in a supermarket and
seeing chicken with the Just
BARE label in the cases may be drawn
to it initially by the unusual name.
Looking at the product, they'll certainly
see something different in the meat case
that they haven't seen before.
"Well, there's no doubt that the first
thing consumers may notice is the name
of the product," Julie Berling, director of marketing communications and
brand strategy for Just BARE Chicken,
says with a smile. "And they'll see that
the product lives up to its name - the
view is mostly chicken and very little
in the way of packaging."
The Just BARE line, which rolled
out in late September, is produced by
24

I

MEAT&POULTRY

I

"This brand is about
giving consumers
open access to
everything they want
to know about Just
BARE - to provide
transparency from the
supermarket and the
package back to the
family farm."

2009 IPE Processors Handbook

I

www.MEATPOULTRY.com

Gold'n Plump Poultry, St. Cloud, Minn.
It is available in most SuperTarget stores
across the United States, as well as at
Hy-Vee locations and in other regional
supermarkets. The Just BARE brand is
what Gold'n Plump Poultry calls a line
of poultry products consumers are requesting more of constantly - all-natural
chicken fed a vegetarian diet, raised in
a cage-free setting and with no added
hormones or antibiotics.
Berling says the name of the new line
refers to the most important concerns
of shoppers and consumers across the
United States when it comes to buying, handling, cooking and consuming
chicken, beginning with how and where
chickens were raised to the packaging
of chicken, product viewability in the



http://www.MEATPOULTRY.com

Meat + Poultry - December 2008

Table of Contents for the Digital Edition of Meat + Poultry - December 2008

Contents
Meat + Poultry - December 2008 - 1
Meat + Poultry - December 2008 - 2
Meat + Poultry - December 2008 - 3
Meat + Poultry - December 2008 - Contents
Meat + Poultry - December 2008 - 5
Meat + Poultry - December 2008 - 6
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