Meat + Poultry - February 2009 - 23

ECONOMIC LINKS

Fortuna's top-selling product is its
Soppresata. (Photo courtesy of Fortuna's

The No. 2 seller was a fresh Italian sausage sampler priced at $82.
'A week would go by and we would
say that was our big week," says Fortuna-Stannard, who estimates sales rose
about 20 percent for the 2008 holiday
season compared to 2007. "But business just kept building right up until
Christmas Eve."
Fortuna's wholesale business was
also solid. The company sells to gourmet
markets across the country and locally
to some independently owned grocery
stores. "People that usually order every
two weeks from me were ordering every
week," Fortuna-Stannard says.
Fortuna-Stannard says her theory for
the company's recent success in the face
of the sour economy has to do with a
different consumer mindset the past
holiday season.
"I think people we're buying more
practical things for each other," she says.

Sausage Co.)

news seemed to get worse by the day,
Fortuna-Stannard reacted quickly to offset a potential downturn in her business.
She kept a close eye on inventory, not
wanting to get stuck with too much unsold product. She also elected to send
out an electronic version of Fortuna
Sausage's holiday catalog to save money
on printing costs while marketing it as
a "going green" message to customers.
In the end, the holiday season proved
a pleasant surprise for Fortuna Sausage,
whose top-selling product annually is
"Soupy" (known around the world as
soppresata), based on an old family
recipe that requires the sausage to air
dry for eight to 10 weeks. Fortuna's No.
1 mail-order seller during the holidays
was a dry sausage sampler, consisting
of five sticks of dry sausage for $54.95.

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Meat + Poultry - February 2009

Table of Contents for the Digital Edition of Meat + Poultry - February 2009

Contents
Meat + Poultry - February 2009 - 1
Meat + Poultry - February 2009 - 2
Meat + Poultry - February 2009 - 3
Meat + Poultry - February 2009 - Contents
Meat + Poultry - February 2009 - 5
Meat + Poultry - February 2009 - 6
Meat + Poultry - February 2009 - 7
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