needed. "We went through a pretty significant SKU reduction about five years ago." Bodman says. "We became too item-heavy and it was af- riir fecting our capability of producing products at a proper cost structure to compete effectively. It's a balance of 'Do you need volume or variety'? How do you grow? That's the biggest struggle we face." "One of our greatest challenges is with the size of our company and the commitment to quality that we have - it is sometimes hard to compete with larger meat companies as they costand quality-reduce products," Smith says. "We produce products with the highest quality and best taste on the market and we would not want that to ever change." Smith believes Vienna's greatest opportunity is going to be bringing hot dogs and sausages to the mainstream of dining. "Who would have thought a hamburger could have brought in $10 to $15 on a menu?" he asks. "We believe hot dogs can be added to fast-casual dining menus with great success and made in various ways as you would a hamburger, i.e., toppings, buns, size, etc." Food Processing Machinery Lowell Peterson Fa rm Catch Cash Come V Boot isit Us h N1 224 www.MeatPoultry.com * October 2009 * Meat&Poultry * 67http://www.MeatPoultry.com