Meat + Poultry - February 2010 - 18

(hoto courtesy of Cardinal Meats Specialists Ltd.

Cover Story

Burgers and beyond
Ground-beef demand provides processors with
opportunities to deliver more than patties
BY BERNARD SHIRE
meatpoultry@sosland.com

f anyone thinks the demand for
ground beef or hamburger is only
lukewarm or is declining, one look
at the amount of ground beef sold in
the United States, Canada and other
countries should put that notion to
rest quickly. Ground beef makes up
the largest market share of beef consumption in the U.S. More than 9 bil-

I

"Ground beef makes up
the largest market share
of beef consumption in
the United States."
lion lbs. of ground beef is sold annually
in the U.S. alone. Almost all households in the U.S. use the product in a
variety of dishes, including hamburgers, meatballs, salads and other fare.
Most Americans buy the product at
least two times a week, and ground
beef accounts for more than half of all
beef sales, as well as almost a quarter

of all the meat sold in North America.
What's driving ground beef and
hamburger production and sales even
harder and faster in 2010 include relatively new ways cattle are being fed,
the large number of new products,
with variations, being formulated
from ground beef and innovations in
the way ground beef and hamburger
are designed.
A good illustration of new ground
beef production ideas can be found
at Cardinal Meats Specialists Ltd.,
a family-owned company based in
Mississauga, Ontario. It was founded in 1966, yet the Cator family has
been in the meat business for more
than 80 years. At that time, Jack Cator was buying steers from local farmers, butchering in his own barn and
selling the meat from farm to farm.
Jack's son, Ralph, started Cardinal 43 years ago, which is now under
the leadership of his son, Brent. What

18 * Meat&Poultry * February 2010 * www.MeatPoultry.com

started as running butcher shops in
Toronto and Bowmanville, eventually led to cooking innovative and
high-quality meats, as well as top-level
hamburgers in Mississauga.
"We've been a full-line meat purveyor for many years, and one of our
major products has been burgers,"
Brent Cator says. "We've always been
an innovator when it comes to all our
meat products, and that includes
ground beef and burgers."
Cardinal provides innovative premium products Cator claims are unmatched by commodity beef processors. With annual sales of $75 million,
Cardinal serves the Canadian market,
split 50/50 between foodservice and
retail. Cator says the Canadian market for ground beef and burgers differs
from the U.S. market, in that price is
not generally the only consideration.
"Performance characteristics of
the fi nal hamburger, or ground-beef



http://www.MeatPoultry.com

Meat + Poultry - February 2010

Table of Contents for the Digital Edition of Meat + Poultry - February 2010

Contents
Meat + Poultry - February 2010 - 1
Meat + Poultry - February 2010 - 2
Meat + Poultry - February 2010 - 3
Meat + Poultry - February 2010 - Contents
Meat + Poultry - February 2010 - 5
Meat + Poultry - February 2010 - 6
Meat + Poultry - February 2010 - 7
Meat + Poultry - February 2010 - 8
Meat + Poultry - February 2010 - 9
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2024
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https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
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https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
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https://digital.meatpoultry.com/sosland/mp/2021_02_01
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http://digital.meatpoultry.com/sosland/mp/2004_05_01
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http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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