Meat + Poultry - June 2010 - 61

Packaging Solutions
hether it be an easy-open or
a recloseable feature, packaging suppliers for the meat and poultry industry continue pushing ahead
to develop new, convenient packaging formats with distinct points of
difference for retail and foodservice
markets.
"Convenience attributes in meat
and poultry packaging are very significant for end-users and consumers," says Jay Wilson, senior director
of marketing for Sealed Air's Cryovac
Food Packaging Division in North
America, Duncan, S.C.
"Convenience features are definitely a significant focus in our development of new packaging," adds
Ryan Till, product manager for Carroll Manufacturing & Sales (CMS),
Avon, Ohio. "The addition of convenience features is being driven by
consumer demand."

W

Targeting
convenience
Creating user-friendly packaging
requires focusing on what
consumers value the most
BY BRYAN SALVAGE
bsalvage@sosland.com

Market-driven solutions
Four years ago, Sealed Air/Cryovac
developed strategic pillars to address
in its new product development. "One
pillar is to focus on developing packaging that is market-driven," Wilson
says. "I would loosely defi ne those as
products that add value for the consumer - this includes convenience. If
it provides a benefit to the end-user,
then we think it also produces a benefit for our customer, the processors."
Wilson provides several examples
of newer, convenience-based packaging developed by Sealed Air/Cryovac
in recent years. "The biggest example
would be easy-open, as well as recloseable features," he adds. "One new
format we launched in March with a
broad portfolio is our Grip and Tear
vacuum packaging. It has an easyopen feature that's on our traditional
shrink bags we use in the marketplace.
We came about with the initial version on the standard barrier bag a few
years ago. We have since broadened it.
Cryovac Grip and Tear bags can be used
for processed meats, cheeses and a variety of fresh red meats, such as roasts.
(Photo courtesy of Sealed Air/Cryovac)

62 * Meat&Poultry * June 2010 * www.MeatPoultry.com



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Meat + Poultry - June 2010

Table of Contents for the Digital Edition of Meat + Poultry - June 2010

Contents
Meat + Poultry - June 2010 - 1
Meat + Poultry - June 2010 - 2
Meat + Poultry - June 2010 - 3
Meat + Poultry - June 2010 - Contents
Meat + Poultry - June 2010 - 5
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http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
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