Meat&Poultry - April 2012 - (Page 78)

Packaging Solutions Sandwich success Land O’Frost delivers quality and consistency with sandwich kits BY BRYAN SALVAGE P artnering can offer distinct advantages to those parties that family owned brand of packaged deli meat in the US. Blimpie is a leading sub-shop chain in the US. The new Land O’Frost Blimpie’s Best Sub Sandwich Kit contains sub sandwiches. This entry marks the fourth addition to Land O’Frost’s Sub Sandwich Kit line. The 18-oz. kit contains 48 slices of meat. Suggested retail price varies by region. “We were approached by a third party to evaluate the opportunity,” says Keith Hill, Land O’Frost’s newly promoted director of brand management, when asked how this partnership was forged. Above: The new Land O’Frost Blimpie’s Best Sub Sandwich Kit announcement was made Jan. 9 and product began rolling out in March. The company’s inaugural Sub Kit was launched in 2009. (Photos courtesy of Land O’Frost) enjoy both name recognition and respect. Such is the case with Lansing, Ill-based Land O’Frost Inc.’s national partnership with Scottsdale, Ariz.-based Blimpie to offer the new Land O’Frost Blimpie’s Best Sub Sandwich Kit. Marion Product began rolling out in March. Sales of Land O’Frost’s Sub Kits have increased 71 percent in 2011 vs. 2010. four meats used in Blimpie’s popular Blimpie Best sandwich – prosciutto cotto ham, smoked ham, capicola ham and salami. Each kit makes six Land O’Frost manufactures sliced packaged luncheon meats (beef, chicken, turkey, and ham) and is the largest 78 • Meat&Poultry • April 2012 •

Table of Contents for the Digital Edition of Meat&Poultry - April 2012

Meat&Poultry - April 2012
Table of Contents
Commentary - Assassinating effective technology
Business Notes - LFTB fallout continues
Business Notes - Thompson to CEO of McDonald’s
Business Notes - Introducing: NAMA
Business Notes - Group to acquire Burger King restaurants
Business Notes - JBS may leave Argentina
Business Notes - JBS Q4 earnings advance despite Pilgrim’s Pride loss
Business Notes - Tyson addresses its strategy and stance on LFTB
Washington - Family farm labor pains
Cover Story - Team builder
Food Safety - Full speed ahead
CEO Series - Executive experience
Ground Beef - Burger nirvana
Meat Processing - Operations & Engineering
Flooring - Building a solid foundation
Contract Sanitation - Focus on plant sanitation
Sanitation Tips (Consejos de Sanidad) - Cleaning compounds
Sanitation Tips - Be cautious with chemicals
Packaging Solutions - Sandwich success
Ingredient Issues - ‘Real food’ nutrition
Ingredient Trends - Tracking global ingredient trends
Small Business Matters - Remote possibilities
Leadership Development - Creating future leaders
From the Corral - On-farm handling
Labor - Balancing and bargaining act
Names in the News
New Product Showcase
Classified Advertising
The Insider

Meat&Poultry - April 2012