Meat&Poultry - December 2012 - 12

Success is a Matter of System

BUSINESS NOTES

Oberto to open new plant in 2013
Oberto Brands, manufacturer of the Oh Boy, Oberto! brand of jerky products, plans to open a new processing facility in Nashville, Tenn., during the first half of 2013. The new facility will be the company’s second and support its business in the eastern US. “A fter seeing tremendous growth over the past few years, we now need to significantly increase our production capabilities,” said Tom Ennis, cCEO of Oberto Brands. “We chose

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Nashville as the location for Oberto’s new production facility because of its great business climate and incredible workforce; we look forward to partnering with this dynamic, growing city to help us diversify our supply chain and get closer to the fastest growing region of our business.” The company said the plant is scheduled to open during the second quarter of 2013 and it will employ approximately 300 once it is fully operational. ■

Hormel reaps $2B in new product sales
Hormel Foods Corp. reached $2 billion in total sales from new products created since 2 0 0 0 , t he c ompa ny a n nounced Nov. 26. The company’s “Go for $2B by 2012” builds upon Hormel’s earlier Billion Dollar Challenge, which generated $1 billion in sales from new products beginning fiscal year 2000 and ending in fiscal year 2009. Hormel met the Billion Dollar Challenge two years early — by the end of fiscal 2007 — with $6.19 billion in reported total sales with more than $1 billion coming from new product sales, according to the company. New product releases across the company’s business divisions contributed to the goal. Hormel said the most successful new products include Hormel party trays, Hormel Natural Choice deli meats, Hormel Compleats microwave meals and Jennie-O Turkey Store oven ready items and turkey burgers. “Our company was founded on innovation and that spirit continues to guide us today,” said Jeffrey Ettinger, chairman, president and CEO. “Generating more than $2 billion in sales from products that didn’t exist 12 years ago is a remarkable accomplishment. I am proud of all our 19,600 employees around the world whose hard work and commitment to making Hormel Foods successful continues to propel our company forward.” ■

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• Meat&Poultry • December 2012 • www.MeatPoultry.com

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Meat&Poultry - December 2012

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