Meat&Poultry - October 2013 - 10

Business Notes
BY STEVE KAY

meatpoultry@sosland.com

‘COOL’ is a lingering HOT MESS
W

aiting for a court decision can

the claims of irreparable harm.

into 2015. Only then might the legis-

be nerve-wracking. Getting

Not surprisingly, Jackson told the

lative fix of the COOL law come that

a decision against you can be devas-

plaintiffs that their issues with the rule

Canada and Mexico also believe is the

tating. So it proved for opponents of

must be solved in Congress rather than

only “ultimate” solution to the issues

the US Dept. of Agriculture’s new

the courts. This suggested the judge

around COOL.

country-of-origin-labeling (COOL)

will not rule against COOL when the

rule. Nine North American meat and

plaintiff’s lawsuit comes to trial.

More immediately, denial of the
injunction means retailers will have to

livestock groups asked a US federal

Yet, Congress has shown, to date,

rush to re-label their fresh-meat prod-

judge on Aug. 27 to issue a prelimi-

no inkling of being interested in

ucts to bring their labels into compli-

nary injunction to block the enforce-

amending the COOL law. It will not

ance by Nov. 23. That’s when USDA

ment of the rule.

act in any way until after Canada and

will start enforcing its rule, which was

Mexico’s complaint against COOL to

implemented May 23.

But the judge turned down their
request in a Sept. 11 decision.

Retailers up until now have con-

This almost guarantees that the

es its conclusion. This is not expect-

tinued to use origin labels based on

mess around COOL will continue.

ed until late next year at the earliest.

USDA’s previous COOL rule. They

The plaintiffs say they will appeal the

Even then, the COOL saga will

had obviously hoped that an injunc-

decision on the grounds that the judge

drag on. Should the WTO rule in fa-

tion would halt the enforcement of

applied the wrong legal requirements

vor of Canada and Mexico, the US

the new rule.

regarding the First Amendment issue

will appeal, or vice versa. If the for-

However, as noted earlier, there

and that of irreparable harm. But their

mer prevail, they will ask the WTO

still remains the possibility that the

appeal is unlikely to succeed, based on

for permission to apply punitive tar-

WTO will eventually rule against the

US District Judge Ketanji Brown Jack-

iffs on a multitude of US goods. Only

COOL rule. This would mean that

son’s ruling. She categorically rejected

then might Congress feel compelled

retailers and their suppliers will have

all of the groups’ legal arguments and

10

the World Trade Organization reach-

to act, and this might not be until well

spent hundreds of millions of dollars

• Meat&Poultry • October 2013 • www.MeatPoultry.com



http://www.MeatPoultry.com

Meat&Poultry - October 2013

Table of Contents for the Digital Edition of Meat&Poultry - October 2013

Meat&Poultry - October 2013
Table of Contents
Commentary - Mega-acquisitions keep stunning industry
Business Notes - 'Cool' is a lingering HOT MESS
Smithfield shareholders approve Shuanghui buyout
MacLennan to succeed Page as Cargill CEO
Butterball strengthens animal-welfare program
McDonald’s prepared for Mighty Wings roll-out
Sanderson Farms ready to break ground
Former Swift & Co. exec to lead Oscar Mayer
Bacon Report - For the love of BACON
Bacon by the numbers
Refining Bellies
Overtaken with bacon
Endless possibilities
Meat Processing Operations & Engineering - Mastering the Trade
Food-safety vigilance
Sanitation Tips - Good, bad and ugly sanitation
CEO Series - Connecting the dots
Food Safety - Political pressure
Small Business Matters - Living the dream
Packaging Solutions - Degrees of green
From the Corral - Beta-Agonists: Keeping Score
Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider
Meat&Poultry - October 2013 - Meat&Poultry - October 2013
Meat&Poultry - October 2013 - 2
Meat&Poultry - October 2013 - 3
Meat&Poultry - October 2013 - Table of Contents
Meat&Poultry - October 2013 - 5
Meat&Poultry - October 2013 - 6
Meat&Poultry - October 2013 - 7
Meat&Poultry - October 2013 - Commentary - Mega-acquisitions keep stunning industry
Meat&Poultry - October 2013 - 9
Meat&Poultry - October 2013 - Business Notes - 'Cool' is a lingering HOT MESS
Meat&Poultry - October 2013 - 11
Meat&Poultry - October 2013 - Smithfield shareholders approve Shuanghui buyout
Meat&Poultry - October 2013 - 13
Meat&Poultry - October 2013 - Butterball strengthens animal-welfare program
Meat&Poultry - October 2013 - 15
Meat&Poultry - October 2013 - Sanderson Farms ready to break ground
Meat&Poultry - October 2013 - Former Swift & Co. exec to lead Oscar Mayer
Meat&Poultry - October 2013 - Bacon Report - For the love of BACON
Meat&Poultry - October 2013 - 19
Meat&Poultry - October 2013 - 20
Meat&Poultry - October 2013 - 21
Meat&Poultry - October 2013 - 22
Meat&Poultry - October 2013 - 23
Meat&Poultry - October 2013 - Bacon by the numbers
Meat&Poultry - October 2013 - 25
Meat&Poultry - October 2013 - 26
Meat&Poultry - October 2013 - 27
Meat&Poultry - October 2013 - Refining Bellies
Meat&Poultry - October 2013 - 29
Meat&Poultry - October 2013 - 30
Meat&Poultry - October 2013 - 31
Meat&Poultry - October 2013 - 32
Meat&Poultry - October 2013 - 33
Meat&Poultry - October 2013 - 34
Meat&Poultry - October 2013 - 35
Meat&Poultry - October 2013 - 36
Meat&Poultry - October 2013 - 37
Meat&Poultry - October 2013 - 38
Meat&Poultry - October 2013 - 39
Meat&Poultry - October 2013 - Overtaken with bacon
Meat&Poultry - October 2013 - 41
Meat&Poultry - October 2013 - 42
Meat&Poultry - October 2013 - 43
Meat&Poultry - October 2013 - 44
Meat&Poultry - October 2013 - 45
Meat&Poultry - October 2013 - 46
Meat&Poultry - October 2013 - 47
Meat&Poultry - October 2013 - 48
Meat&Poultry - October 2013 - 49
Meat&Poultry - October 2013 - 50
Meat&Poultry - October 2013 - Endless possibilities
Meat&Poultry - October 2013 - 52
Meat&Poultry - October 2013 - 53
Meat&Poultry - October 2013 - 54
Meat&Poultry - October 2013 - 55
Meat&Poultry - October 2013 - 56
Meat&Poultry - October 2013 - 57
Meat&Poultry - October 2013 - 58
Meat&Poultry - October 2013 - 59
Meat&Poultry - October 2013 - Meat Processing Operations & Engineering - Mastering the Trade
Meat&Poultry - October 2013 - 61
Meat&Poultry - October 2013 - 62
Meat&Poultry - October 2013 - 63
Meat&Poultry - October 2013 - 64
Meat&Poultry - October 2013 - 65
Meat&Poultry - October 2013 - 66
Meat&Poultry - October 2013 - 67
Meat&Poultry - October 2013 - 68
Meat&Poultry - October 2013 - 69
Meat&Poultry - October 2013 - 70
Meat&Poultry - October 2013 - 71
Meat&Poultry - October 2013 - Food-safety vigilance
Meat&Poultry - October 2013 - 73
Meat&Poultry - October 2013 - Sanitation Tips - Good, bad and ugly sanitation
Meat&Poultry - October 2013 - 75
Meat&Poultry - October 2013 - 76
Meat&Poultry - October 2013 - 77
Meat&Poultry - October 2013 - CEO Series - Connecting the dots
Meat&Poultry - October 2013 - 79
Meat&Poultry - October 2013 - 80
Meat&Poultry - October 2013 - 81
Meat&Poultry - October 2013 - 82
Meat&Poultry - October 2013 - 83
Meat&Poultry - October 2013 - Food Safety - Political pressure
Meat&Poultry - October 2013 - 85
Meat&Poultry - October 2013 - 86
Meat&Poultry - October 2013 - 87
Meat&Poultry - October 2013 - Small Business Matters - Living the dream
Meat&Poultry - October 2013 - 89
Meat&Poultry - October 2013 - 90
Meat&Poultry - October 2013 - 91
Meat&Poultry - October 2013 - 92
Meat&Poultry - October 2013 - 93
Meat&Poultry - October 2013 - Packaging Solutions - Degrees of green
Meat&Poultry - October 2013 - 95
Meat&Poultry - October 2013 - 96
Meat&Poultry - October 2013 - 97
Meat&Poultry - October 2013 - From the Corral - Beta-Agonists: Keeping Score
Meat&Poultry - October 2013 - 99
Meat&Poultry - October 2013 - Product Showcase
Meat&Poultry - October 2013 - 101
Meat&Poultry - October 2013 - 102
Meat&Poultry - October 2013 - 103
Meat&Poultry - October 2013 - 104
Meat&Poultry - October 2013 - 105
Meat&Poultry - October 2013 - Names in the News
Meat&Poultry - October 2013 - 107
Meat&Poultry - October 2013 - Classified Advertising
Meat&Poultry - October 2013 - 109
Meat&Poultry - October 2013 - 110
Meat&Poultry - October 2013 - 111
Meat&Poultry - October 2013 - 112
Meat&Poultry - October 2013 - Advertisers
Meat&Poultry - October 2013 - The Insider
Meat&Poultry - October 2013 - 115
Meat&Poultry - October 2013 - 116
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