Meat & Poultry -- December 2013 - 30

Retail Report

Channel
SURFING
Tyson tunes in
to non-traditional
venues for
future growth

portunities. Offering prepared foods

really different than classic foodser-

in alternative channels is becoming the

vice and very different than classical

norm for many food companies, in-

retailing," he says.

cluding meat and poultry processors.

jcrews@sosland.com

I

Consumer approach

drug stores are diversifying to meet

According to IBISWorld's 2013 indus-

the demands of consumers whose eat-

try report on convenience stores in the

ing patterns and habits are anything
BY JOEL CREWS

Convenience stores, dollar stores and

US, which doesn't include gas stations,

but traditional.

the segment has grown at an annual-

"Americans are looking for what

ized rate of almost 2 percent over the

they want, when they want it," says

past five years. C-store locations are

n an era when the demand for con-

Eric Le Blanc, Tyson Foods' vice pres-

expected to top 42,800 in 2013, with

venience foods isn't expected to

ident of marketing for deli and conve-

sales of $40.1 billion.

ever backslide, it behooves processors

nience-store foods.

In just the last few years, the pro-

to look beyond traditional foodservice

"Who would've thought several

fi le of the typical consumer of conve-

and retail customers for growth op-

years ago you'd be going to your lo-

nience stores has evolved significantly,

cal drug store to grab a sandwich?"

based, in large part, on their location.

he asks.

"We use the term 'urbanicity' to

During an August media con-

describe these different geographi-

ference call, Donnie Smith, presi-

cal and demographical distinctions,"

dent and CEO of Tyson Foods told

he says. Customers shopping alter-

Meat&Poultry that tapping into non-

native markets based in larger cit-

traditional retail venues is a priority

ies, for example, tend to be frequent-

and the focus extends beyond mini-

ed by younger, urban, single males

marts and gas stations. "We also

with a surprising amount of food

view alternate channels, whether

sophistication.

it be dollar stores, drug stores,

A 2013 study by Social Science Re-

whatever - to be a great oppor-

search Solutions concluded that ap-

tunity for us," he said.

proximately 25 percent of adults shop

What Tyson offers is an expertise
in the area of offering foodservice in a
Hearty offerings, including hamburgers, appeal
to core customers of convenience stores (Photo
courtesy of Tyson Foods).

30

at convenience stores as frequently or
more than at supermarkets and gro-

retail environment. It's somewhat of a

cery stores. Of those, 63 percent are

blended approach, Le Blanc says. "It's

employed and 50 percent are married.

* Meat&Poultry * December 2013 * www.MeatPoultry.com


http://www.MeatPoultry.com

Meat & Poultry -- December 2013

Table of Contents for the Digital Edition of Meat & Poultry -- December 2013

Meat & Poultry -- December 2013
Table of Contents
Commentary - Earning the gold watch
Business Notes - Lochner to retire, Tyson shows strong fourth quarter
Elisabeth Hagen stepping down
The Maschhoffs acquire GNP Co.
Sigma makes $908M offer for Madrid-based Campofrio
Cover Story - The Crisis Class of 2003
CEO Series - Dedicated to Beef
Retail Report - Channel Surfing
Expo Preview - IPPE Awaits
Food Safety - Mirroring USDA Inspection
Ingredient Issues - Frugal Sodium Reduction
Meat Processing Operations & Engineering - The real duck dynasty
Small Business Matters - More than a chance of meatballs
Hazardous duty
Sanitation Tips - Avoiding hazards
Packaging Solutions - Stepping up to the plate
From the Corral - Overcoming the disconnect
Product Showcase
Names in the News
Classified Advertising
Advertisers
The Insider
Meat & Poultry -- December 2013 - Meat & Poultry -- December 2013
Meat & Poultry -- December 2013 - 2
Meat & Poultry -- December 2013 - 3
Meat & Poultry -- December 2013 - Table of Contents
Meat & Poultry -- December 2013 - 5
Meat & Poultry -- December 2013 - 6
Meat & Poultry -- December 2013 - 7
Meat & Poultry -- December 2013 - Commentary - Earning the gold watch
Meat & Poultry -- December 2013 - 9
Meat & Poultry -- December 2013 - Business Notes - Lochner to retire, Tyson shows strong fourth quarter
Meat & Poultry -- December 2013 - Elisabeth Hagen stepping down
Meat & Poultry -- December 2013 - Sigma makes $908M offer for Madrid-based Campofrio
Meat & Poultry -- December 2013 - 13
Meat & Poultry -- December 2013 - Cover Story - The Crisis Class of 2003
Meat & Poultry -- December 2013 - 15
Meat & Poultry -- December 2013 - 16
Meat & Poultry -- December 2013 - 17
Meat & Poultry -- December 2013 - 18
Meat & Poultry -- December 2013 - 19
Meat & Poultry -- December 2013 - 20
Meat & Poultry -- December 2013 - 21
Meat & Poultry -- December 2013 - 22
Meat & Poultry -- December 2013 - 23
Meat & Poultry -- December 2013 - CEO Series - Dedicated to Beef
Meat & Poultry -- December 2013 - 25
Meat & Poultry -- December 2013 - 26
Meat & Poultry -- December 2013 - 27
Meat & Poultry -- December 2013 - 28
Meat & Poultry -- December 2013 - 29
Meat & Poultry -- December 2013 - Retail Report - Channel Surfing
Meat & Poultry -- December 2013 - 31
Meat & Poultry -- December 2013 - 32
Meat & Poultry -- December 2013 - 33
Meat & Poultry -- December 2013 - Expo Preview - IPPE Awaits
Meat & Poultry -- December 2013 - 35
Meat & Poultry -- December 2013 - 36
Meat & Poultry -- December 2013 - 37
Meat & Poultry -- December 2013 - Food Safety - Mirroring USDA Inspection
Meat & Poultry -- December 2013 - 39
Meat & Poultry -- December 2013 - 40
Meat & Poultry -- December 2013 - 41
Meat & Poultry -- December 2013 - 42
Meat & Poultry -- December 2013 - 43
Meat & Poultry -- December 2013 - Ingredient Issues - Frugal Sodium Reduction
Meat & Poultry -- December 2013 - 45
Meat & Poultry -- December 2013 - 46
Meat & Poultry -- December 2013 - 47
Meat & Poultry -- December 2013 - 48
Meat & Poultry -- December 2013 - 49
Meat & Poultry -- December 2013 - Meat Processing Operations & Engineering - The real duck dynasty
Meat & Poultry -- December 2013 - 51
Meat & Poultry -- December 2013 - 52
Meat & Poultry -- December 2013 - 53
Meat & Poultry -- December 2013 - 54
Meat & Poultry -- December 2013 - 55
Meat & Poultry -- December 2013 - 56
Meat & Poultry -- December 2013 - 57
Meat & Poultry -- December 2013 - Small Business Matters - More than a chance of meatballs
Meat & Poultry -- December 2013 - 59
Meat & Poultry -- December 2013 - 60
Meat & Poultry -- December 2013 - 61
Meat & Poultry -- December 2013 - 62
Meat & Poultry -- December 2013 - 63
Meat & Poultry -- December 2013 - Hazardous duty
Meat & Poultry -- December 2013 - 65
Meat & Poultry -- December 2013 - Sanitation Tips - Avoiding hazards
Meat & Poultry -- December 2013 - 67
Meat & Poultry -- December 2013 - 68
Meat & Poultry -- December 2013 - 69
Meat & Poultry -- December 2013 - Packaging Solutions - Stepping up to the plate
Meat & Poultry -- December 2013 - 71
Meat & Poultry -- December 2013 - 72
Meat & Poultry -- December 2013 - 73
Meat & Poultry -- December 2013 - 74
Meat & Poultry -- December 2013 - 75
Meat & Poultry -- December 2013 - From the Corral - Overcoming the disconnect
Meat & Poultry -- December 2013 - 77
Meat & Poultry -- December 2013 - Product Showcase
Meat & Poultry -- December 2013 - 79
Meat & Poultry -- December 2013 - 80
Meat & Poultry -- December 2013 - 81
Meat & Poultry -- December 2013 - Names in the News
Meat & Poultry -- December 2013 - 83
Meat & Poultry -- December 2013 - Classified Advertising
Meat & Poultry -- December 2013 - 85
Meat & Poultry -- December 2013 - 86
Meat & Poultry -- December 2013 - 87
Meat & Poultry -- December 2013 - 88
Meat & Poultry -- December 2013 - Advertisers
Meat & Poultry -- December 2013 - The Insider
Meat & Poultry -- December 2013 - 91
Meat & Poultry -- December 2013 - 92
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