Meat + Poultry - June 2016 - 94

PROCESSOR PROFILE

Embracing
meat
snacking
Thrushwood Farms' new
strategy focuses solely on
jerky and meat snacks

ham, turkey and bacon, all while doing a
brisk business in jerky products and meat
snacks. Thrushwood has become a valued
co-packer for many customers, including many
convenience store chains whose operators
want to sell jerky and meat snacks under their
own banner. 
"We take a shotgun approach," Doug says
of the growing business, which now employs
32 people. But that approach is becoming more
rifle-like.
"We're really diverse, but snack food
is our focus. We do everything from small
runs to large runs including some unique
experimentation with trail mixes, groundand-formed jerky with flavor infusions and
inclusions in the products."

BY J O E L C R E WS | j c r e w s @ s o s l a n d.c o m

S

ince its founding in 1978, Thrushwood
Farms Quality Meats has evolved with
the times and is thriving as a family
owned business in Galesburg, Illinois. Led now
by the second generation of the Hankes family,
Doug and his brother Jeff are transitioning the
company in a new direction, focusing on jerky
products and meat snacks. It's a significant
change for the evolving company, which was
founded by Doug and Jeff's father, Jim and
their two uncles. Back then,
the company operated as
"We do everything from
small runs to large runs an integrated, farm-to-table
concept.
including some unique
"Their whole goal was
raise the pigs in Fairbury,"
experimentation with
trail mixes, ground-and- which is about 100 miles
east of the plant, drive them
formed jerky with flavor over to Galesburg, process
infusions and inclusions the pork and sell the pork."
However, Doug Hankes adds,
in the products."
"They were just kind of ahead
- DOUG HANKES
of their time because the
concept just never really worked," and the
pig production side of the business was later
liquidated. Jim and his wife, Kae, ultimately
bought out the two uncles and the business
grew as a custom slaughtering and processing
plant. The company went on to expand its
operation, selling premium beef and pork
cuts in its retail store and online in addition
to offering specialty items including smoked

94

MEAT+ POULTRY | 06.16 | www.meatpoultry.com

Realizing the undeniable growth in
demand for meat snack and jerky production,
Thrushwood is about one month into shifting
all of its operations to process just these
products. Since May 1, the company stopped
offering custom processing and has turned its
focus solely on the meat snack segment. Doug
says the decision to become dedicated to the
snacking segment was based on "where I felt
we could be the most profitable and have the
most impact for our customers," which has
been meat snacks and premium jerky.

FAMILY TRADITION
Jim and Kae are still very much involved in
the business and report to work at the facility
every day. The company's new strategy
was undertaken by the family with careful
consideration and input from everyone,
including Doug's parents. He jokes that the two


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Meat + Poultry - June 2016

Table of Contents for the Digital Edition of Meat + Poultry - June 2016

Meat + Poultry - June 2016
CONTENTS
COMMENTARY - The wage wedge
BUSINESS NOTES - TYSON POSTS RECORD Q2 PERFORMANCE
HORMEL RAISES GUIDANCE ON Q2 PERFORMANCE, ACQUIRES JUSTIN’S
JBS SWINGS TO Q1 LOSS
EPIC PROVISIONS LAUNCHES NEW LINE OF MEAT BAR
CAGE-FREE TO RULE AT DAIRY QUEEN
OLYMEL TO EXPAND PRIMARY POULTRY PLANT
CARGILL TO STAY IN WICHITA
WASHINGTON - Food safety action
BARBECUE REPORT - Barbecue friends
FOODSERVICE - Smokin' success
EDUCATION - TEXAS BARBECUE at the head of the class
RESTAURANT REPORT - THE BBQ TRAVELER
PACKAGING SOLUTIONS - 'Bone' appetit
INGREDIENT ISSUES - Flavor infusion
SMOKY FLAVOR TOPS THE CHARTS
SMALL BUSINESS MATTERS - Meat snack marvel
SMALL BUSINESS LEADER - Checking in with the chick
COVER STORY - Preferential processsing
MARKET REPORT - Traditional innovation
FOOD SAFETY - Packer perspective
PROCESSOR PROFILE - Embracing meat snacking
CONVENTION PREVIEW - AAMPed up in Omaha
FROM THE CORRAL - Cage-free caveats
SHOWCASE
NAMES IN THE NEWS
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat + Poultry - June 2016 - Meat + Poultry - June 2016
Meat + Poultry - June 2016 - 2
Meat + Poultry - June 2016 - 3
Meat + Poultry - June 2016 - CONTENTS
Meat + Poultry - June 2016 - 5
Meat + Poultry - June 2016 - 6
Meat + Poultry - June 2016 - 7
Meat + Poultry - June 2016 - COMMENTARY - The wage wedge
Meat + Poultry - June 2016 - 9
Meat + Poultry - June 2016 - JBS SWINGS TO Q1 LOSS
Meat + Poultry - June 2016 - 11
Meat + Poultry - June 2016 - CAGE-FREE TO RULE AT DAIRY QUEEN
Meat + Poultry - June 2016 - CARGILL TO STAY IN WICHITA
Meat + Poultry - June 2016 - WASHINGTON - Food safety action
Meat + Poultry - June 2016 - 15
Meat + Poultry - June 2016 - BARBECUE REPORT - Barbecue friends
Meat + Poultry - June 2016 - 17
Meat + Poultry - June 2016 - FOODSERVICE - Smokin' success
Meat + Poultry - June 2016 - 19
Meat + Poultry - June 2016 - 20
Meat + Poultry - June 2016 - 21
Meat + Poultry - June 2016 - 22
Meat + Poultry - June 2016 - 23
Meat + Poultry - June 2016 - 24
Meat + Poultry - June 2016 - 25
Meat + Poultry - June 2016 - 26
Meat + Poultry - June 2016 - 27
Meat + Poultry - June 2016 - 28
Meat + Poultry - June 2016 - 29
Meat + Poultry - June 2016 - EDUCATION - TEXAS BARBECUE at the head of the class
Meat + Poultry - June 2016 - 31
Meat + Poultry - June 2016 - 32
Meat + Poultry - June 2016 - 33
Meat + Poultry - June 2016 - 34
Meat + Poultry - June 2016 - 35
Meat + Poultry - June 2016 - RESTAURANT REPORT - THE BBQ TRAVELER
Meat + Poultry - June 2016 - 37
Meat + Poultry - June 2016 - 38
Meat + Poultry - June 2016 - 39
Meat + Poultry - June 2016 - PACKAGING SOLUTIONS - 'Bone' appetit
Meat + Poultry - June 2016 - 41
Meat + Poultry - June 2016 - 42
Meat + Poultry - June 2016 - 43
Meat + Poultry - June 2016 - 44
Meat + Poultry - June 2016 - 45
Meat + Poultry - June 2016 - INGREDIENT ISSUES - Flavor infusion
Meat + Poultry - June 2016 - 47
Meat + Poultry - June 2016 - SMOKY FLAVOR TOPS THE CHARTS
Meat + Poultry - June 2016 - 49
Meat + Poultry - June 2016 - 50
Meat + Poultry - June 2016 - 51
Meat + Poultry - June 2016 - SMALL BUSINESS MATTERS - Meat snack marvel
Meat + Poultry - June 2016 - 53
Meat + Poultry - June 2016 - 54
Meat + Poultry - June 2016 - 55
Meat + Poultry - June 2016 - 56
Meat + Poultry - June 2016 - 57
Meat + Poultry - June 2016 - 58
Meat + Poultry - June 2016 - 59
Meat + Poultry - June 2016 - SMALL BUSINESS LEADER - Checking in with the chick
Meat + Poultry - June 2016 - 61
Meat + Poultry - June 2016 - 62
Meat + Poultry - June 2016 - 63
Meat + Poultry - June 2016 - 64
Meat + Poultry - June 2016 - 65
Meat + Poultry - June 2016 - COVER STORY - Preferential processsing
Meat + Poultry - June 2016 - 67
Meat + Poultry - June 2016 - 68
Meat + Poultry - June 2016 - 69
Meat + Poultry - June 2016 - 70
Meat + Poultry - June 2016 - 71
Meat + Poultry - June 2016 - 72
Meat + Poultry - June 2016 - 73
Meat + Poultry - June 2016 - 74
Meat + Poultry - June 2016 - 75
Meat + Poultry - June 2016 - 76
Meat + Poultry - June 2016 - 77
Meat + Poultry - June 2016 - 78
Meat + Poultry - June 2016 - 79
Meat + Poultry - June 2016 - MARKET REPORT - Traditional innovation
Meat + Poultry - June 2016 - 81
Meat + Poultry - June 2016 - 82
Meat + Poultry - June 2016 - 83
Meat + Poultry - June 2016 - 84
Meat + Poultry - June 2016 - 85
Meat + Poultry - June 2016 - 86
Meat + Poultry - June 2016 - 87
Meat + Poultry - June 2016 - FOOD SAFETY - Packer perspective
Meat + Poultry - June 2016 - 89
Meat + Poultry - June 2016 - 90
Meat + Poultry - June 2016 - 91
Meat + Poultry - June 2016 - 92
Meat + Poultry - June 2016 - 93
Meat + Poultry - June 2016 - PROCESSOR PROFILE - Embracing meat snacking
Meat + Poultry - June 2016 - 95
Meat + Poultry - June 2016 - 96
Meat + Poultry - June 2016 - 97
Meat + Poultry - June 2016 - 98
Meat + Poultry - June 2016 - 99
Meat + Poultry - June 2016 - CONVENTION PREVIEW - AAMPed up in Omaha
Meat + Poultry - June 2016 - 101
Meat + Poultry - June 2016 - FROM THE CORRAL - Cage-free caveats
Meat + Poultry - June 2016 - 103
Meat + Poultry - June 2016 - SHOWCASE
Meat + Poultry - June 2016 - 105
Meat + Poultry - June 2016 - NAMES IN THE NEWS
Meat + Poultry - June 2016 - 107
Meat + Poultry - June 2016 - CLASSIFIEDS
Meat + Poultry - June 2016 - 109
Meat + Poultry - June 2016 - 110
Meat + Poultry - June 2016 - 111
Meat + Poultry - June 2016 - 112
Meat + Poultry - June 2016 - ADVERTISERS
Meat + Poultry - June 2016 - THE INSIDER
Meat + Poultry - June 2016 - 115
Meat + Poultry - June 2016 - 116
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