Meat+Poultry - January 2018 - 42


With Canadian packer
duBreton's support, the
new North Country facility
harnesses significant
potential for growth.

"You see a
lot of people
trying to move
into that niche
of natural or
organic, but
they're not
bringing the
same kind of
quality that
we are."


Satzow says of duBreton. "They give us
everything we want, they've got significant
resources available to them. They respect
the quality of the product we're making
because they try to make the same product
in Canada. There's a lot of synergies there,
and you learn from their mistakes as well
as the mistakes you made yourself, and that
makes you better."
Satzow and Corbett still run North
Country as an independent company. There
haven't been any forced changes or duBreton
executives with agendas inserted into North
Country's operations. duBreton and the
Breton family believed in the model when
they bought North Country and have no
reason to change it. "Which is why we have
this nice new, beautiful plant," Corbett says.
"And they're helping us invest in more people
like our new marketing manager and our new
sales director."
DuBreton's position in the natural, organic,
certified humane and GAP markets has
given North Country its drive to move in that
direction. It's mutual. Both companies believe
in it and are in the perfect position to help
one another. Corbett points out that North
Country and Satzow were already getting
there before the acquisition and it's now just
being accelerated.

MEAT+ POULTRY | 01.18 |

With some ambiguity in the exact meanings
of "natural," and "antibiotic-free," Corbett
believes that North Country Smokehouse
under the ownership of duBreton will make it
easy on those seeking out definitive answers to
the questions, "What am I getting? What is in
this product? How were the animals raised?"
"We're taking it a step beyond and saying
'look, it's black and white here. It's certified
humane and the animals are treated well,'"
Corbett says. "With organics, you know that
what you're getting is what you think you're
getting. This pork is not fed GMOs, not fed
all these different things, you know what
you're getting when it's an organic product. It
may or may not be the case with just calling
something natural.
"So, we're kind of moving that direction.
That's of one of their (duBreton) great
influences on us. It's to kind of use us as a
vessel to accelerate their growth in certified
humane, organic, and be that leader."

Satzow's grandfather was a Russian butcher and
started the Claremont business in 1912. Through
his grandfather and father's years the company
was a country slaughterhouse and boxed beef
operation. When Satzow came to the business
after college, his idea was to add as much value

Table of Contents for the Digital Edition of Meat+Poultry - January 2018