Meat+Poultry - February 2019 - 34

C AT E G O R Y R E P O R T

the

buzz around

BILTONG
A meat snack out of South Africa is finding
new fans among American consumers
BY E R I C A S H A FFE R| e s h a f f e r @ s o s l a n d.c o m

Biltong is a
growing niche in
meat snacks.

"Consumers
are looking
for a healthier
snack with a
lot of protein."

B

34

MEAT+ POULTRY | 02.19 | www.meatpoultry.com

the United States are adding biltong to their
product lines or focusing exclusively on biltong
production. Most report robust growth through
e-commerce sales and partnerships with
brick-and-mortar retailers. Headwinds facing
producers include educating US consumers
about what biltong is (and isn't) while
differentiating biltong from traditional jerky
and sticks. But overall growth in sales of meat
snacks has encouraged biltong makers to forge
ahead and grow their niche.
Among the players in the category are Jess
Thomas, Kevin Hix and James Evans who
co-founded Made by True snack company in
2015. The trio traveled to South Africa to learn
about biltong from the locals. Thomas, CEO
of the company, said, "When we were starting
[Made by True] the writing was on the wall that

Brooklyn Biltong

iltong isn't jerky. Still, the meat snack
that hails from South Africa gets lumped
into the jerky and sticks categories.
However, the production process - and the
resulting flavor and texture - differentiates
biltong from other meat snacks.
Biltong originated from the South African
- WIAN VAN BLOMMESTEIN tradition of air-drying meat. Beef is marinated
in traditional ingredients including salt, pepper,
ground coriander and vinegar which add flavor
and act as curing agents. The meat is then
air-dried and can be sliced into strips or formed
into sticks called droëwors.
Jerky also is flavored and cured using
marinades or spice rubs. However, the meat is
then cooked using a dehydrator or smoke at a
low temperature. Biltong is never cooked.
A growing number of snack makers in



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Meat+Poultry - February 2019

Table of Contents for the Digital Edition of Meat+Poultry - February 2019

Meat+Poultry - February 2019
CONTENTS
COMMENTARY - Meals that heal
BUSINESS NOTES -BURGERS’ SMOKEHOUSE ACQUIRES CLIFTY FARM
CHIPOTLE OFFERS WHOLE30, PALEO, KETO OPTIONS
FOODMAVEN PURCHASES COLORADO BEEF PRODUCER
IMPOSSIBLE FOODS RELEASES IMPOSSIBLE BURGER 2.0
MINTEL IDENTIFIES 2019 FOODSERVICE TRENDS
BRF DIVESTS AVEX UNIT
WASHINGTON - Awaiting approval
HOT DOG AND SAUSAGE REPORT - Maintaining links
SPONSORSHIPS - SPORTS SELL
COMPANY PROFILE - Better with BEER
FORMULATION TECHNOLOGY - MAKING A CASE
EXECUTIVE SERIES - From Wall Street to Main Street
CATEGORY REPORT - The buzz around BILTONG
RETAIL PARTNERSHIPS - Texas TEAMMATES
FOOD SAFETY - A CLOSE EYE
PACKAGING SOLUTIONS - MEAT CASE CONVENIENCE
INGREDIENT ISSUES - PREVENTING PATHOGENS
COMPANY PROFILE - ROAD LESS TRAVELED
SMALL BUSINESS MATTERS - Staying on top
LABOR - Picking off pr*f@n!ty
CALENDAR
NAMES IN THE NEWS
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - February 2019 - Meat+Poultry - February 2019
Meat+Poultry - February 2019 - Meat+Poultry - February 2019
Meat+Poultry - February 2019 - 2
Meat+Poultry - February 2019 - 3
Meat+Poultry - February 2019 - CONTENTS
Meat+Poultry - February 2019 - 5
Meat+Poultry - February 2019 - 6
Meat+Poultry - February 2019 - 7
Meat+Poultry - February 2019 - COMMENTARY - Meals that heal
Meat+Poultry - February 2019 - 9
Meat+Poultry - February 2019 - FOODMAVEN PURCHASES COLORADO BEEF PRODUCER
Meat+Poultry - February 2019 - BRF DIVESTS AVEX UNIT
Meat+Poultry - February 2019 - WASHINGTON - Awaiting approval
Meat+Poultry - February 2019 - 13
Meat+Poultry - February 2019 - HOT DOG AND SAUSAGE REPORT - Maintaining links
Meat+Poultry - February 2019 - 15
Meat+Poultry - February 2019 - SPONSORSHIPS - SPORTS SELL
Meat+Poultry - February 2019 - 17
Meat+Poultry - February 2019 - 18
Meat+Poultry - February 2019 - 19
Meat+Poultry - February 2019 - COMPANY PROFILE - Better with BEER
Meat+Poultry - February 2019 - 21
Meat+Poultry - February 2019 - 22
Meat+Poultry - February 2019 - 23
Meat+Poultry - February 2019 - 24
Meat+Poultry - February 2019 - 25
Meat+Poultry - February 2019 - FORMULATION TECHNOLOGY - MAKING A CASE
Meat+Poultry - February 2019 - 27
Meat+Poultry - February 2019 - 28
Meat+Poultry - February 2019 - 29
Meat+Poultry - February 2019 - EXECUTIVE SERIES - From Wall Street to Main Street
Meat+Poultry - February 2019 - 31
Meat+Poultry - February 2019 - 32
Meat+Poultry - February 2019 - 33
Meat+Poultry - February 2019 - CATEGORY REPORT - The buzz around BILTONG
Meat+Poultry - February 2019 - 35
Meat+Poultry - February 2019 - 36
Meat+Poultry - February 2019 - 37
Meat+Poultry - February 2019 - 38
Meat+Poultry - February 2019 - 39
Meat+Poultry - February 2019 - RETAIL PARTNERSHIPS - Texas TEAMMATES
Meat+Poultry - February 2019 - 41
Meat+Poultry - February 2019 - 42
Meat+Poultry - February 2019 - 43
Meat+Poultry - February 2019 - 44
Meat+Poultry - February 2019 - 45
Meat+Poultry - February 2019 - FOOD SAFETY - A CLOSE EYE
Meat+Poultry - February 2019 - 47
Meat+Poultry - February 2019 - 48
Meat+Poultry - February 2019 - 49
Meat+Poultry - February 2019 - 50
Meat+Poultry - February 2019 - 51
Meat+Poultry - February 2019 - 52
Meat+Poultry - February 2019 - 53
Meat+Poultry - February 2019 - 54
Meat+Poultry - February 2019 - 55
Meat+Poultry - February 2019 - PACKAGING SOLUTIONS - MEAT CASE CONVENIENCE
Meat+Poultry - February 2019 - 57
Meat+Poultry - February 2019 - 58
Meat+Poultry - February 2019 - 59
Meat+Poultry - February 2019 - 60
Meat+Poultry - February 2019 - 61
Meat+Poultry - February 2019 - INGREDIENT ISSUES - PREVENTING PATHOGENS
Meat+Poultry - February 2019 - 63
Meat+Poultry - February 2019 - 64
Meat+Poultry - February 2019 - 65
Meat+Poultry - February 2019 - 66
Meat+Poultry - February 2019 - 67
Meat+Poultry - February 2019 - 68
Meat+Poultry - February 2019 - 69
Meat+Poultry - February 2019 - COMPANY PROFILE - ROAD LESS TRAVELED
Meat+Poultry - February 2019 - 71
Meat+Poultry - February 2019 - 72
Meat+Poultry - February 2019 - 73
Meat+Poultry - February 2019 - 74
Meat+Poultry - February 2019 - 75
Meat+Poultry - February 2019 - SMALL BUSINESS MATTERS - Staying on top
Meat+Poultry - February 2019 - 77
Meat+Poultry - February 2019 - 78
Meat+Poultry - February 2019 - 79
Meat+Poultry - February 2019 - LABOR - Picking off pr*f@n!ty
Meat+Poultry - February 2019 - 81
Meat+Poultry - February 2019 - CALENDAR
Meat+Poultry - February 2019 - 83
Meat+Poultry - February 2019 - NAMES IN THE NEWS
Meat+Poultry - February 2019 - 85
Meat+Poultry - February 2019 - SHOWCASE
Meat+Poultry - February 2019 - 87
Meat+Poultry - February 2019 - CLASSIFIEDS
Meat+Poultry - February 2019 - 89
Meat+Poultry - February 2019 - 90
Meat+Poultry - February 2019 - 91
Meat+Poultry - February 2019 - 92
Meat+Poultry - February 2019 - ADVERTISERS
Meat+Poultry - February 2019 - THE INSIDER
Meat+Poultry - February 2019 - 95
Meat+Poultry - February 2019 - 96
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