Meat+Poultry - October 2019 - 34

PLANT TOUR

With a production of
approximately 4 million lbs.
per year, summer sausage
is Cloverdale's No. 1 SKU.

MEAT+ POULTRY | 10.19 | www.meatpoultry.com

understanding of where, why and how to focus
and broaden its concentration on various
bacon markets. Utilizing multiple data sources,
Milander says the data regarding foodservice
relates to retail, and the trends in the two
segments drive each other.
"It's always helpful to get a big-picture
view and to see how they inform one another,"
Milander says.
Milander works with Chicago-based market
research firm IRI to get different views of
what goes on in the retail grocery markets,
while spearheading a proprietary research
project with Vista Market Intelligence, Lake
Oswego, Oregon. A brand tracking study with
Hanover is kicking off soon and a foodservice
insights partner search is currently underway.
Cloverdale will use the insights from all its
dealings with bacon-market-data from its
many resources and concentrate them into key
points for Savageau and the salesforce to apply
their efforts.

HOW AND WHY
Merely raising the discussion of possibly
divesting some of the products Cloverdale has
become known for over the years to push more
resources toward higher bacon production
(Continued on Page 35)

Sosland Publishing Company - Bob Sims; Cloverdale Foods

34

"It's just a brand no manufacturing facility,"
Russell says. "Everything had been co-packed
for it and it was part of the Tall Tree Foods
Group, which is based out of Palo Alto
[California]. It was a good exercise for this
team going through an acquisition."
Towner says the acquisition equates to
retail growth, but some private labeling would
further ensure space on the shelf with future
retail partners.
"That's the future of some of this, investing
in the relationships that already exist with
retailers in Houston," Towner says. "We want
to be their partner, but in order to get our Blue
Ribbon brand on their shelf, we're doing a
couple of their brands, as well."
Future targets and deals in progress aren't
the only thing pushing Cloverdale's decisions
on how to move forward with even more
bacon production.
"Sales is challenging operations," Towner
says. "That's good. It's going: We'll do this
much, then fill that up, then we'll do more and
fill that up, and it's primarily bacon. We've got
really good traction and we went to Salesforce.
com on the sales side, so we have a really good
understanding of our pipeline."
Leigh Milander, vice president of marketing,
looks to data to further the company's



http://salesforce.com http://www.meatpoultry.com

Meat+Poultry - October 2019

Table of Contents for the Digital Edition of Meat+Poultry - October 2019

Meat+Poultry - October 2019
CONTENTS
COMMENTARY - What’s better than bacon?
BUSINESS NOTES - STRAUSS BRANDS PLANS NEW HQ IN WISCONSIN
TYSON’S WHITE DISCUSSES DETAILS OF Q4 CHALLENGES
POULTRY TRADE GROUPS PARTNER WITH OSHA
PILGRIM’S ACQUIRES TULIP FROM DANISH CROWN
TYSON FOODS TO ACQUIRE 40% OF GRUPO VIBRA
CONAGRA TO ADD R&D FACILITY IN CHICAGO
WASHINGTON - Preventing the spread of ASF
COVER STORY - Johnsonville’s SHINING STAR
Artistic influence
BY THE NUMBERS - Bacon, bacon everywhere
PLANT TOUR - More bacon, please
FOODSERVICE FOCUS - STAYING SOCIAL
PRODUCT PROFILE - BACON BEGINNINGS
RETAIL REPORT - Belly proud
BEEF PROCESSING - Smoldering impact
INGREDIENT ISSUES - Keeping it clean
FINANCIAL PERFORMANCE - Overcoming UNCERTAINTY
PACKAGING SOLUTIONS - FORM and FUNCTION
FOOD SAFETY - DETECTION = PREVENTION
ALTERNATIVE PROTEINS - GROWING MORE PLANT-BASED PROTEIN
SMALL BUSINESS MATTERS - Carving out her niche
LABOR - Justifying termination
NAMES IN THE NEWS
CALENDAR
SHOWCASE
CLASSIFIEDS
ADVERTISERS
THE INSIDER
Meat+Poultry - October 2019 - Meat+Poultry - October 2019
Meat+Poultry - October 2019 - Meat+Poultry - October 2019
Meat+Poultry - October 2019 - 2
Meat+Poultry - October 2019 - 3
Meat+Poultry - October 2019 - CONTENTS
Meat+Poultry - October 2019 - 5
Meat+Poultry - October 2019 - 6
Meat+Poultry - October 2019 - 7
Meat+Poultry - October 2019 - COMMENTARY - What’s better than bacon?
Meat+Poultry - October 2019 - 9
Meat+Poultry - October 2019 - PILGRIM’S ACQUIRES TULIP FROM DANISH CROWN
Meat+Poultry - October 2019 - 11
Meat+Poultry - October 2019 - CONAGRA TO ADD R&D FACILITY IN CHICAGO
Meat+Poultry - October 2019 - 13
Meat+Poultry - October 2019 - WASHINGTON - Preventing the spread of ASF
Meat+Poultry - October 2019 - 15
Meat+Poultry - October 2019 - COVER STORY - Johnsonville’s SHINING STAR
Meat+Poultry - October 2019 - 17
Meat+Poultry - October 2019 - 18
Meat+Poultry - October 2019 - 19
Meat+Poultry - October 2019 - 20
Meat+Poultry - October 2019 - 21
Meat+Poultry - October 2019 - 22
Meat+Poultry - October 2019 - 23
Meat+Poultry - October 2019 - Artistic influence
Meat+Poultry - October 2019 - 25
Meat+Poultry - October 2019 - BY THE NUMBERS - Bacon, bacon everywhere
Meat+Poultry - October 2019 - 27
Meat+Poultry - October 2019 - PLANT TOUR - More bacon, please
Meat+Poultry - October 2019 - 29
Meat+Poultry - October 2019 - 30
Meat+Poultry - October 2019 - 31
Meat+Poultry - October 2019 - 32
Meat+Poultry - October 2019 - 33
Meat+Poultry - October 2019 - 34
Meat+Poultry - October 2019 - Sukarne - a
Meat+Poultry - October 2019 - Sukarne - b
Meat+Poultry - October 2019 - Sukarne - c
Meat+Poultry - October 2019 - Sukarne - d
Meat+Poultry - October 2019 - Sukarne - e
Meat+Poultry - October 2019 - Sukarne - f
Meat+Poultry - October 2019 - Sukarne - g
Meat+Poultry - October 2019 - Sukarne - h
Meat+Poultry - October 2019 - 35
Meat+Poultry - October 2019 - 36
Meat+Poultry - October 2019 - FOODSERVICE FOCUS - STAYING SOCIAL
Meat+Poultry - October 2019 - 38
Meat+Poultry - October 2019 - 39
Meat+Poultry - October 2019 - PRODUCT PROFILE - BACON BEGINNINGS
Meat+Poultry - October 2019 - 41
Meat+Poultry - October 2019 - 42
Meat+Poultry - October 2019 - 43
Meat+Poultry - October 2019 - RETAIL REPORT - Belly proud
Meat+Poultry - October 2019 - 45
Meat+Poultry - October 2019 - 46
Meat+Poultry - October 2019 - 47
Meat+Poultry - October 2019 - BEEF PROCESSING - Smoldering impact
Meat+Poultry - October 2019 - 49
Meat+Poultry - October 2019 - 50
Meat+Poultry - October 2019 - 51
Meat+Poultry - October 2019 - 52
Meat+Poultry - October 2019 - 53
Meat+Poultry - October 2019 - INGREDIENT ISSUES - Keeping it clean
Meat+Poultry - October 2019 - 55
Meat+Poultry - October 2019 - 56
Meat+Poultry - October 2019 - 57
Meat+Poultry - October 2019 - 58
Meat+Poultry - October 2019 - 59
Meat+Poultry - October 2019 - FINANCIAL PERFORMANCE - Overcoming UNCERTAINTY
Meat+Poultry - October 2019 - 61
Meat+Poultry - October 2019 - 62
Meat+Poultry - October 2019 - 63
Meat+Poultry - October 2019 - PACKAGING SOLUTIONS - FORM and FUNCTION
Meat+Poultry - October 2019 - 65
Meat+Poultry - October 2019 - 66
Meat+Poultry - October 2019 - 67
Meat+Poultry - October 2019 - 68
Meat+Poultry - October 2019 - 69
Meat+Poultry - October 2019 - FOOD SAFETY - DETECTION = PREVENTION
Meat+Poultry - October 2019 - 71
Meat+Poultry - October 2019 - 72
Meat+Poultry - October 2019 - 73
Meat+Poultry - October 2019 - 74
Meat+Poultry - October 2019 - 75
Meat+Poultry - October 2019 - ALTERNATIVE PROTEINS - GROWING MORE PLANT-BASED PROTEIN
Meat+Poultry - October 2019 - 77
Meat+Poultry - October 2019 - 78
Meat+Poultry - October 2019 - 79
Meat+Poultry - October 2019 - 80
Meat+Poultry - October 2019 - 81
Meat+Poultry - October 2019 - SMALL BUSINESS MATTERS - Carving out her niche
Meat+Poultry - October 2019 - 83
Meat+Poultry - October 2019 - 84
Meat+Poultry - October 2019 - 85
Meat+Poultry - October 2019 - LABOR - Justifying termination
Meat+Poultry - October 2019 - 87
Meat+Poultry - October 2019 - NAMES IN THE NEWS
Meat+Poultry - October 2019 - 89
Meat+Poultry - October 2019 - CALENDAR
Meat+Poultry - October 2019 - 91
Meat+Poultry - October 2019 - SHOWCASE
Meat+Poultry - October 2019 - 93
Meat+Poultry - October 2019 - CLASSIFIEDS
Meat+Poultry - October 2019 - 95
Meat+Poultry - October 2019 - 96
Meat+Poultry - October 2019 - ADVERTISERS
Meat+Poultry - October 2019 - THE INSIDER
Meat+Poultry - October 2019 - 99
Meat+Poultry - October 2019 - 100
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