Meat+Poultry - July 2020 - 10

BUSINESS NOTES

Nathan's
Famous
partners with
Goldbelly

Beyond Meat
stays ahead
of the game

But the goal, Brown said, isn't just
to stay ahead of the competition, it's to
build such a big lead that it makes it much
harder for competitors to follow.
On the pricing front, Beyond Meat
is adding value packs to get closer to
matching the price of conventional beef.
"We're now providing a consumer with
a 10-pack product that will go in the frozen
section, and that allows us to almost halve
the retail pricing in some instances of our
products on a per pound basis," Brown
said. "It's not going to underprice beef even
at these historic highs, but it will get within
striking range."

European company
buys Grubhub

Cargill launches chicken
products in China

Just Eat Takeaway.com has agreed to buy
Grubhub for $7.3 billion.
The European food delivery company
entered into a definitive agreement to
acquire 100% of the shares of Grubhub
in an all-stock transaction. Combined,
the two companies will create the largest
online food delivery service outside of
China, measured by gross merchandise
value and revenues.
The announcement comes after
several weeks of negotiations between
Uber and Grubhub over a potential
combination. Uber has expressed a need
for consolidation in the food delivery space
but also said "that doesn't mean we are
interested in doing any deal, at any price,
with any player."
The deal builds on the recent $11 billion
merger of UK-based Just Eat PLC and The
Netherlands-based Takeaway.com.

To ensure global traceability of its products
utilizing blockchain technology, Cargill is
launching three new chicken products to
customers in China.
In partnership with the China Animal
Health and Food Safety Alliance (CAFA),
the company's Sun Valley Raised Without
Antibiotics (RWA) offerings include
two fresh, whole-chicken options as
well as packaged cut-up chicken parts.
The products are sourced from Cargill's
integrated supply chain in Chuzhou, China.
Consumers can ensure the food safety
and track the source of the products back
to the farm by using CAFA's platform,
which utilizes an on-package QR code.
According to Cargill, the scanned QR
code reveals information about the product
from the hatchery to production and
includes environmental and testing data as
well as cooking instructions.

10

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For more news,
visit MEATPOULTRY.com

Beyond Meat Inc.; Nathan's Famous Inc.

Beyond Meat Inc.'s innovation philosophy
is to continuously improve. As the list
of competitors in the market for meat
alternatives continues to grow, the maker
of the Beyond Burger and Beyond Sausage
is continually seeking to upgrade product
quality and reduce price points.
"Nobody wants to replace the products
that say Beyond Meat on the shelf more
than Beyond Meat itself," said Ethan
Brown, founder and chief executive
officer, during a June 10 investor webinar
hosted by William Blair & Co. LLC. "So,
if you're chasing us by trying to replicate
the current product on the shelf, you're
going to be chasing a ghost because we
have moved on in our own facilities and
research centers to a better product, and
we are eager to continue to get those out
into the marketplace."

Nathan's Famous Inc.
announced a partnership
with Goldbelly, an online
marketing company
specializing in meal kits.
The two companies
offer three meal kit
options to consumers,
including: Nathan's iconic
hot dogs and fries; the
New York Cheesesteak;
and the Pastrami with
Swiss Hero.
In April, Shake
Shack partnered with
Goldbelly to launch
ShackBurger meal kits.
The ready-to-cook
boxes are available for
nationwide shipping
and contain all the
ingredients needed to
recreate the chain's
signature burger at
home, including cheese,
buns and sauce.
The company also
expanded its list of thirdparty delivery partners
to include Postmates,
DoorDash, Caviar, Uber
Eats and Grubhub.
http://www.Takeaway.com http://www.Takeaway.com http://www.MEATPOULTRY.com http://www.meatpoultry.com
Meat+Poultry - July 2020

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