Meat+Poultry - September 2020 - 37

future might impact stakeholders is critical
to maintaining morale and ensuring the
company's stability and image, the likely future
prospects for employment and maintaining the
status quo.
Throughout the pandemic, business leaders
have grappled with finding the sweet spot
when it comes to communicating change
within their companies. The process has been
made easier for some, thanks to a healthy and
transparent culture that starts at the top. For
many family-owned businesses in the meat
and poultry industry, company owners literally
work shoulder-to-shoulder with employees
and maintaining positive relationships is
made easier as the team often works in "the
trenches" together to achieve a common goal
each day.
"People need to hear from leaders about
what's happening, what's being done, what
they know and what they don't know," said
Barbara Dartt, DVM, a principal consultant
with the Family Business Consulting Group
(FBCG), based in Chicago.
Change may be the only constant in life, but
for many family businesses, it triggers bristling
and uneasiness among employees. Fair
process and true governance are phrases Dartt
talks a lot about when discussing effective
change implementation in family businesses.
Fair process occurs when business leaders
take the time to assess a current situation,
consider potential outcomes and develop
response options that also reflect input from
the family owners and possibly third-party
sources. Meanwhile family leaders rely on
true governance, or a well-defined leader
or leadership group, who ultimately are the
decisionmakers for the company.
Consistent messaging is important during
times of change, in terms of the messenger
communicating the message, as is the
frequency of the messaging to customers
and employees, Dartt said. It's important to
recognize that some top-level leaders are not
cut out for delivering company news when
uncertainty is a theme, which has been the
case with COVID-19.
"There are some leaders in family
businesses and non-family businesses that
simply are never going to be comfortable
standing in front of a group and admitting,
'I don't know,'" Dartt said. "They just can't

be that vulnerable." Dartt points out that
relating the message of leadership is not
a quality everyone at the upper level of
leadership possesses.
"Sometimes the people who have the most
authority, aren't the best communicators," but
when it comes to conveying the details of a
company changing its strategy, employees tend
to place more value on the credibility of the
person delivering the message and their status
as an owner over their ability to be masters
of communication.
"If you had to pick one or the other
though, you probably go with the person in
the position of authority and then work really
hard to support them. That way, people feel
like the message is coming from somebody
with the power to make things happen or make
change occur."

FACTS FIRST
When it comes to keeping stakeholders
informed during times of change, especially in
a family business, it is helpful to identify what
is the most important information to keep
them up to date while recognizing that some
workers and customers just want the bare
minimum and not a deep dive on the details of
the situation.
"Some of them don't need that much, they
don't want that much and don't want to read
three emails a week," Dartt said. "So, you need
to identify, what is it they really want to know.
Within any company's employee base, you're
going to have different needs for information."
She said those needs might be bare bones
for some employees and more detailed for
others. And depending on the audience, the
channels used to communicate details about
changes can make a significant difference.
"I've got some clients who won't read more
than three bullet points in an email," she said.
"But for some people, video is really important;
can you do short videos that appeal to a
segment?" she said.
She added that depending on the
demographics of the employees or customers
receiving the message, a longer email with
more detail might be more effective for
some. She warns though that depending on
the company and the person delivering the
message, sometimes written updates by email
or other means leads people to misread the

"People
need to hear
from leaders
about what's
happening,
what's being
done, what
they know
and what they
don't know."
- BARBARA DARTT

www.meatpoultry.com | 09.20 | MEAT+ POULTRY

37


http://www.meatpoultry.com

Meat+Poultry - September 2020

Table of Contents for the Digital Edition of Meat+Poultry - September 2020

Meat+Poultry - September 2020 - 1
Meat+Poultry - September 2020 - 1
Meat+Poultry - September 2020 - 2
Meat+Poultry - September 2020 - 3
Meat+Poultry - September 2020 - 4
Meat+Poultry - September 2020 - 5
Meat+Poultry - September 2020 - 6
Meat+Poultry - September 2020 - 7
Meat+Poultry - September 2020 - 8
Meat+Poultry - September 2020 - 9
Meat+Poultry - September 2020 - 10
Meat+Poultry - September 2020 - 11
Meat+Poultry - September 2020 - 12
Meat+Poultry - September 2020 - 13
Meat+Poultry - September 2020 - 14
Meat+Poultry - September 2020 - 15
Meat+Poultry - September 2020 - 16
Meat+Poultry - September 2020 - 17
Meat+Poultry - September 2020 - 18
Meat+Poultry - September 2020 - 19
Meat+Poultry - September 2020 - 20
Meat+Poultry - September 2020 - 21
Meat+Poultry - September 2020 - 22
Meat+Poultry - September 2020 - 23
Meat+Poultry - September 2020 - 24
Meat+Poultry - September 2020 - 25
Meat+Poultry - September 2020 - 26
Meat+Poultry - September 2020 - 27
Meat+Poultry - September 2020 - 28
Meat+Poultry - September 2020 - 29
Meat+Poultry - September 2020 - 30
Meat+Poultry - September 2020 - 31
Meat+Poultry - September 2020 - 32
Meat+Poultry - September 2020 - 33
Meat+Poultry - September 2020 - 34
Meat+Poultry - September 2020 - 35
Meat+Poultry - September 2020 - 36
Meat+Poultry - September 2020 - 37
Meat+Poultry - September 2020 - 38
Meat+Poultry - September 2020 - 39
Meat+Poultry - September 2020 - 40
Meat+Poultry - September 2020 - 41
Meat+Poultry - September 2020 - 42
Meat+Poultry - September 2020 - 43
Meat+Poultry - September 2020 - 44
Meat+Poultry - September 2020 - 45
Meat+Poultry - September 2020 - 46
Meat+Poultry - September 2020 - 47
Meat+Poultry - September 2020 - 48
Meat+Poultry - September 2020 - 49
Meat+Poultry - September 2020 - 50
Meat+Poultry - September 2020 - VDG1
Meat+Poultry - September 2020 - VDG2
Meat+Poultry - September 2020 - 51
Meat+Poultry - September 2020 - 52
Meat+Poultry - September 2020 - 53
Meat+Poultry - September 2020 - 54
Meat+Poultry - September 2020 - 55
Meat+Poultry - September 2020 - 56
Meat+Poultry - September 2020 - 57
Meat+Poultry - September 2020 - 58
Meat+Poultry - September 2020 - 59
Meat+Poultry - September 2020 - 60
Meat+Poultry - September 2020 - 61
Meat+Poultry - September 2020 - 62
Meat+Poultry - September 2020 - 63
Meat+Poultry - September 2020 - 64
Meat+Poultry - September 2020 - 65
Meat+Poultry - September 2020 - 66
Meat+Poultry - September 2020 - 67
Meat+Poultry - September 2020 - 68
Meat+Poultry - September 2020 - 69
Meat+Poultry - September 2020 - 70
Meat+Poultry - September 2020 - 71
Meat+Poultry - September 2020 - 72
Meat+Poultry - September 2020 - 73
Meat+Poultry - September 2020 - 74
Meat+Poultry - September 2020 - 75
Meat+Poultry - September 2020 - 76
Meat+Poultry - September 2020 - 77
Meat+Poultry - September 2020 - 78
Meat+Poultry - September 2020 - 79
Meat+Poultry - September 2020 - 80
Meat+Poultry - September 2020 - 81
Meat+Poultry - September 2020 - 82
Meat+Poultry - September 2020 - 83
Meat+Poultry - September 2020 - 84
Meat+Poultry - September 2020 - 85
Meat+Poultry - September 2020 - 86
Meat+Poultry - September 2020 - 87
Meat+Poultry - September 2020 - 88
Meat+Poultry - September 2020 - 89
Meat+Poultry - September 2020 - 90
Meat+Poultry - September 2020 - 91
Meat+Poultry - September 2020 - 92
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2024
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2024
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2023
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2023
https://digital.meatpoultry.com/sosland/mp/meatpoultry-december-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-beef-trends-technology-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternative-trends-and-technology-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2022
https://digital.meatpoultry.com/sosland/mp/special-supplement-bacon-trends-technology-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-february-2022
https://digital.meatpoultry.com/sosland/mp/meatpoultry-january-2022
https://digital.meatpoultry.com/sosland/mp/-meatpoultry-december-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-november-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-october-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-ground-meat-trends-technology-october-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-september-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-august-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-july-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-june-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-may-2021
https://digital.meatpoultry.com/sosland/mp/special-supplement-meat-alternatives-may-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-april-2021
https://digital.meatpoultry.com/sosland/mp/meatpoultry-march-2021
https://digital.meatpoultry.com/sosland/mp/2021_02_01
https://digital.meatpoultry.com/sosland/mp/2021_01_01
https://digital.meatpoultry.com/sosland/mp/2020_12_01
https://digital.meatpoultry.com/sosland/mp/2020_11_01
https://digital.meatpoultry.com/sosland/mp/2020_10_01
https://digital.meatpoultry.com/sosland/mp/2020_09_01
https://digital.meatpoultry.com/sosland/mp/2020_08_01
https://digital.meatpoultry.com/sosland/mp/2020_07_01
https://digital.meatpoultry.com/sosland/mp/2020_06_01
https://digital.meatpoultry.com/sosland/mp/2020_05_01
https://digital.meatpoultry.com/sosland/mp/2020_04_01
https://digital.meatpoultry.com/sosland/mp/2020_03_01
https://digital.meatpoultry.com/sosland/mp/2020_02_01
https://digital.meatpoultry.com/sosland/mp/2020_01_01
https://digital.meatpoultry.com/sosland/mp/2019_12_01
https://digital.meatpoultry.com/sosland/mp/2019_11_01
https://digital.meatpoultry.com/sosland/mp/2019_10_01
https://digital.meatpoultry.com/sosland/mp/2019_09_01
https://digital.meatpoultry.com/sosland/mp/2019_08_01
https://digital.meatpoultry.com/sosland/mp/2019_07_11
https://digital.meatpoultry.com/sosland/mp/2019_06_01
https://digital.meatpoultry.com/sosland/mp/2019_05_01
https://digital.meatpoultry.com/sosland/mp/2019_04_01
https://digital.meatpoultry.com/sosland/mp/2019_03_01
https://digital.meatpoultry.com/sosland/mp/2019_02_01
https://digital.meatpoultry.com/sosland/mp/2019_01_01
http://digital.meatpoultry.com/sosland/mp/2018_12_01
http://digital.meatpoultry.com/sosland/mp/2018_11_01
http://digital.meatpoultry.com/sosland/mp/2018_10_01
http://digital.meatpoultry.com/sosland/mp/2018_09_01
http://digital.meatpoultry.com/sosland/mp/2018_08_01
http://digital.meatpoultry.com/sosland/mp/2018_07_01
http://digital.meatpoultry.com/sosland/mp/2018_06_01
http://digital.meatpoultry.com/sosland/mp/2018_05_01
http://digital.meatpoultry.com/sosland/mp/2018_04_01
http://digital.meatpoultry.com/sosland/mp/2018_03_01
https://www.nxtbook.com/sosland/mp/2018_02_01
https://www.nxtbook.com/sosland/mp/2018_01_01
https://www.nxtbook.com/sosland/mp/2017_12_01
https://www.nxtbook.com/sosland/mp/2017_11_01
https://www.nxtbook.com/sosland/mp/2017_10_01
https://www.nxtbook.com/sosland/mp/2017_09_01
https://www.nxtbook.com/sosland/mp/2017_08_01
https://www.nxtbook.com/sosland/mp/2017_07_01
https://www.nxtbook.com/sosland/mp/2017_06_01
https://www.nxtbook.com/sosland/mp/2017_05_01
https://www.nxtbook.com/sosland/mp/2017_04_01
https://www.nxtbook.com/sosland/mp/2017_03_01
https://www.nxtbook.com/sosland/mp/2017_02_01
https://www.nxtbook.com/sosland/mp/2017_01_01
https://www.nxtbook.com/sosland/mp/2016_12_01
https://www.nxtbook.com/sosland/mp/2016_11_01
https://www.nxtbook.com/sosland/mp/2016_10_01
https://www.nxtbook.com/sosland/mp/2016_09_01
https://www.nxtbook.com/sosland/mp/2016_08_01
https://www.nxtbook.com/sosland/mp/2016_07_01
https://www.nxtbook.com/sosland/mp/2016_06_01
https://www.nxtbook.com/sosland/mp/2016_05_01
https://www.nxtbook.com/sosland/mp/2016_04_01
https://www.nxtbook.com/sosland/mp/2016_03_01
https://www.nxtbook.com/sosland/mp/2016_02_01
https://www.nxtbook.com/sosland/mp/2016_01_01
https://www.nxtbook.com/sosland/mp/2015_12_01
https://www.nxtbook.com/sosland/mp/2015_11_01
https://www.nxtbook.com/sosland/mp/2015_10_01
https://www.nxtbook.com/sosland/mp/2015_09_01
https://www.nxtbook.com/sosland/mp/2015_08_01
https://www.nxtbook.com/sosland/mp/2015_07_01
https://www.nxtbook.com/sosland/mp/2015_06_01
https://www.nxtbook.com/sosland/mp/2015_05_01
https://www.nxtbook.com/sosland/mp/2015_04_01
https://www.nxtbook.com/sosland/mp/2015_03_01
https://www.nxtbook.com/sosland/mp/2015_02_01
https://www.nxtbook.com/sosland/mp/2015_01_01_mp
https://www.nxtbook.com/sosland/mp/2014_12_01
https://www.nxtbook.com/sosland/mp/2014_11_01
https://www.nxtbook.com/sosland/mp/2014_10_01
https://www.nxtbook.com/sosland/mp/2014_09_01
https://www.nxtbook.com/sosland/mp/2014_08_01
https://www.nxtbook.com/sosland/mp/2014_07_01
https://www.nxtbook.com/sosland/mp/2014_06_01
https://www.nxtbook.com/sosland/mp/2014_05_01
https://www.nxtbook.com/sosland/mp/2014_04_01
https://www.nxtbook.com/sosland/mp/2014_03_01
https://www.nxtbook.com/sosland/mp/2014_02_01
https://www.nxtbook.com/sosland/mp/2014_01_01
https://www.nxtbook.com/sosland/mp/2013_12_01
https://www.nxtbook.com/sosland/mp/2013_11_01
https://www.nxtbook.com/sosland/mp/2013_10_01
https://www.nxtbook.com/sosland/mp/2013_09_01
https://www.nxtbook.com/sosland/mp/2013_08_01
https://www.nxtbook.com/sosland/mp/2013_07_01
https://www.nxtbook.com/sosland/mp/2013_06_01
https://www.nxtbook.com/sosland/mp/2013_05_01
https://www.nxtbook.com/sosland/mp/2013_04_01
https://www.nxtbook.com/sosland/mp/2013_03_01
https://www.nxtbook.com/sosland/mp/2013_02_01
https://www.nxtbook.com/sosland/mp/2013_01_01
https://www.nxtbook.com/sosland/mp/2012_12_01
https://www.nxtbook.com/sosland/mp/2012_11_01
https://www.nxtbook.com/sosland/mp/2012_10_01
https://www.nxtbook.com/sosland/mp/2012_09_01
https://www.nxtbook.com/sosland/mp/2012_08_01
https://www.nxtbook.com/sosland/mp/2012_07_01
https://www.nxtbook.com/sosland/mp/2012_06_01
https://www.nxtbook.com/sosland/mp/2012_05_01
https://www.nxtbook.com/sosland/mp/2012_04_01
https://www.nxtbook.com/sosland/mp/2012_03_01
https://www.nxtbook.com/sosland/mp/2012_02_01
https://www.nxtbook.com/sosland/mp/2012_01_01
https://www.nxtbook.com/sosland/mp/2011_12_01
https://www.nxtbook.com/sosland/mp/2011_11_01
https://www.nxtbook.com/sosland/mp/2011_10_01
https://www.nxtbook.com/sosland/mp/2011_09_01
https://www.nxtbook.com/sosland/mp/2011_08_01
https://www.nxtbook.com/sosland/mp/2011_07_01
https://www.nxtbook.com/sosland/mp/2011_06_01
https://www.nxtbook.com/sosland/mp/2011_05_01
https://www.nxtbook.com/sosland/mp/2011_04_01
https://www.nxtbook.com/sosland/mp/2011_03_01
https://www.nxtbook.com/sosland/mp/2011_02_01
https://www.nxtbook.com/sosland/mp/2011_01_01
https://www.nxtbook.com/sosland/mp/2010_12_01
https://www.nxtbook.com/sosland/mp/2010_11_01
https://www.nxtbook.com/sosland/mp/2010_10_01
https://www.nxtbook.com/sosland/mp/2010_09_01
http://digital.meatpoultry.com/sosland/mp/2010_08_01
http://digital.meatpoultry.com/sosland/mp/2010_07_01
http://digital.meatpoultry.com/sosland/mp/2010_06_01
http://digital.meatpoultry.com/sosland/mp/2010_05_01
http://digital.meatpoultry.com/sosland/mp/2010_04_01
http://digital.meatpoultry.com/sosland/mp/2010_03_01
http://digital.meatpoultry.com/sosland/mp/2010_02_01
http://digital.meatpoultry.com/sosland/mp/2010_01_01
http://digital.meatpoultry.com/sosland/mp/2009_12_01
http://digital.meatpoultry.com/sosland/mp/2009_11_01
http://digital.meatpoultry.com/sosland/mp/2009_10_01
http://digital.meatpoultry.com/sosland/mp/2009_09_01
http://digital.meatpoultry.com/sosland/mp/2009_08_01
http://digital.meatpoultry.com/sosland/mp/2009_07_01
http://digital.meatpoultry.com/sosland/mp/2009_06_01
http://digital.meatpoultry.com/sosland/mp/2009_05_01
http://digital.meatpoultry.com/sosland/mp/2009_04_01
http://digital.meatpoultry.com/sosland/mp/2009_03_01
http://digital.meatpoultry.com/sosland/mp/2009_02_01
http://digital.meatpoultry.com/sosland/mp/2009_01_01
http://digital.meatpoultry.com/sosland/mp/2008_12_01
http://digital.meatpoultry.com/sosland/mp/2008_11_01
http://digital.meatpoultry.com/sosland/mp/2008_10_01
http://digital.meatpoultry.com/sosland/mp/2008_09_01
http://digital.meatpoultry.com/sosland/mp/2008_08_01
http://digital.meatpoultry.com/sosland/mp/2008_07_01
http://digital.meatpoultry.com/sosland/mp/2008_06_01
http://digital.meatpoultry.com/sosland/mp/2008_05_01
http://digital.meatpoultry.com/sosland/mp/2008_04_01
http://digital.meatpoultry.com/sosland/mp/2008_03_01
http://digital.meatpoultry.com/sosland/mp/2008_02_01
http://digital.meatpoultry.com/sosland/mp/2008_01_01
http://digital.meatpoultry.com/sosland/mp/2007_12_01
http://digital.meatpoultry.com/sosland/mp/2007_11_01
http://digital.meatpoultry.com/sosland/mp/2007_10_01
http://digital.meatpoultry.com/sosland/mp/2007_09_01
http://digital.meatpoultry.com/sosland/mp/2007_08_01
http://digital.meatpoultry.com/sosland/mp/2007_07_01
http://digital.meatpoultry.com/sosland/mp/2007_06_01
http://digital.meatpoultry.com/sosland/mp/2007_05_01
http://digital.meatpoultry.com/sosland/mp/2007_04_01
http://digital.meatpoultry.com/sosland/mp/2007_03_01
http://digital.meatpoultry.com/sosland/mp/2007_02_01
http://digital.meatpoultry.com/sosland/mp/2007_01_01
http://digital.meatpoultry.com/sosland/mp/2006_12_01
http://digital.meatpoultry.com/sosland/mp/2006_11_01
http://digital.meatpoultry.com/sosland/mp/2006_10_01
http://digital.meatpoultry.com/sosland/mp/2006_09_01
http://digital.meatpoultry.com/sosland/mp/2006_08_01
http://digital.meatpoultry.com/sosland/mp/2006_07_01
http://digital.meatpoultry.com/sosland/mp/2006_06_01
http://digital.meatpoultry.com/sosland/mp/2006_05_01
http://digital.meatpoultry.com/sosland/mp/2006_04_01
http://digital.meatpoultry.com/sosland/mp/2006_03_01
http://digital.meatpoultry.com/sosland/mp/2006_02_01
http://digital.meatpoultry.com/sosland/mp/2006_01_01
http://digital.meatpoultry.com/sosland/mp/2005_12_01
http://digital.meatpoultry.com/sosland/mp/2005_11_01
http://digital.meatpoultry.com/sosland/mp/2005_10_01
http://digital.meatpoultry.com/sosland/mp/2005_09_01
http://digital.meatpoultry.com/sosland/mp/2005_08_01
http://digital.meatpoultry.com/sosland/mp/2005_07_01
http://digital.meatpoultry.com/sosland/mp/2005_06_01
http://digital.meatpoultry.com/sosland/mp/2005_05_01
http://digital.meatpoultry.com/sosland/mp/2005_04_01
http://digital.meatpoultry.com/sosland/mp/2005_03_01
http://digital.meatpoultry.com/sosland/mp/2005_02_01
http://digital.meatpoultry.com/sosland/mp/2005_01_01
http://digital.meatpoultry.com/sosland/mp/2004_12_01
http://digital.meatpoultry.com/sosland/mp/2004_11_01
http://digital.meatpoultry.com/sosland/mp/2004_10_01
http://digital.meatpoultry.com/sosland/mp/2004_09_01
http://digital.meatpoultry.com/sosland/mp/2004_08_01
http://digital.meatpoultry.com/sosland/mp/2004_07_01
http://digital.meatpoultry.com/sosland/mp/2004_06_01
http://digital.meatpoultry.com/sosland/mp/2004_05_01
http://digital.meatpoultry.com/sosland/mp/2004_04_01
http://digital.meatpoultry.com/sosland/mp/2004_03_01
http://digital.meatpoultry.com/sosland/mp/2004_02_01
http://digital.meatpoultry.com/sosland/mp/2004_01_01
http://digital.meatpoultry.com/sosland/mp/2003_12_01
http://digital.meatpoultry.com/sosland/mp/2003_10_01
https://www.nxtbookmedia.com