CONTENTS 28 As buyers of traditional and nontraditional beef items, Hispanic consumers prioritize freshness over value. Cover: Karen Christensen, senior director of animal welfare at Tyson Foods Inc., and her team utilize the new Tyson Broiler Welfare Research Farm to discover new and better ways to provide birds their best possible lives in a commercial environment. Cover photo: Tyson Foods Inc. 08 COMMENTARY 40 COMPANY PROFILE 10 BUSINESS NOTES 14 WASHINGTON 46 FOOD SAFETY The show must go on(line) Pandemic pressures 52 Reforming the cattle industry PACKAGING SOLUTIONS 16 ANIMAL WELFARE Attention, please 22 COVER STORY Ukrainian connection The COVID curveball Tyson's Broiler Welfare Research Farm is always advancing 62 ALTERNATIVE MEAT TECHNOLOGY Cultured meat curators 66 MEAT ALTERNATIVES 34 INGREDIENT ISSUES 74 LABOR MEAT+ POULTRY | 11.20 | www.meatpoultry.com Plant-based explosion Staying informed on FMLA Cargill Moisture maintenance 76 NAMES IN THE NEWS 78 SHOWCASE 80 CLASSIFIEDS 81 ADVERTISERS 82 THE INSIDER 58 SMALL BUSINESS 28 ETHNIC MARKETING Maintaining a culture 4 Buffalo businesshttp://www.meatpoultry.com